
Episode 2 - The Goal (a Case Study)
01/06/24 • 11 min
Before we dive into the nitty gritty of the system, I wanted to paint a picture of what's possible for you, and Mackenzie's journey is a great example... not of some one-in-a-million "these results are not typical" kind of a way, but of the kinds of results that a majority of my students get when they set Simple Sales up correctly.
Mackenzie is delivering all the juicy details of how she made this transition work for her and her family, so if you're wondering whether considering a whole new way of doing business is worth your time, I highly encourage you to listen in!
Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.
Before we dive into the nitty gritty of the system, I wanted to paint a picture of what's possible for you, and Mackenzie's journey is a great example... not of some one-in-a-million "these results are not typical" kind of a way, but of the kinds of results that a majority of my students get when they set Simple Sales up correctly.
Mackenzie is delivering all the juicy details of how she made this transition work for her and her family, so if you're wondering whether considering a whole new way of doing business is worth your time, I highly encourage you to listen in!
Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.
Previous Episode

Episode 3 - The Problem Photographers Face
In 2017, I was this close to becoming a statistic. Despite the fact that my per-session average was close to $2K and the seven-year track record of happy clients I had (many of whom came back year after year), I was on the verge of having to close up shop and go back to my job as a nurse.
Why?
Because the photography industry was built on a two-model system that meant you had to choose to either prioritize saving time or making money: you couldn't do both.
In this episode of the Simple Sales System, I'm opening up about the challenging crossroads I came to after my divorce and the question I got asked that made me realize that something had to give.
Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.
Next Episode

Episode 1 - Welcome to the Simple Sales System™️ for Photographers!
Most portrait photographers are accidental entrepreneurs - they're talented artists who wake up one day and think, "Hey... maybe I could actually make some money doing this thing I love!"
Fast forward a few years and the vast majority of those artists have closed up shop, not because they didn't have the talent, but because running a business - no matter how small - can be super-challenging.
If any of this resonates, I'm excited you're here. My name is Annemie Tonken, and I've been a portrait photographer in Chapel Hill, NC since 2010. I feel incredibly lucky to have been able to build a profitable, sustainable business in such a competitive field, but it didn't happen by chance.
In 2017, faced with the prospect of having to close the business I loved to go back to my "real job," I created a system that is now used by thousands of photographers worldwide to make more money in less time while still providing an amazing customer service experience.
Welcome to The Simple Sales System for Portrait Photographers - a ten-part mini-series where we'll deep-dive the System, how it works, why it works, and who it works for.
I'm so excited to be able to share this system with you! Plug in your earbuds and get ready to binge the whole series on your favorite podcast platform. Ready to join the Simple Sales Blueprint? Go to thiscantbethathard.com/simplesales to sign up.
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