#19 - How to Use Conferences to Build Your Business and Brand
03/30/20 • 28 min
In this episode of The Shontavia Show (pre-recorded long before the COVID-19 pandemic), host Shontavia Johnson talks about using conferences to build your business and brand. She provides advice about how to get the coveted invitation from conference organizers, including how to choose a speaking topic, how to create content around your speaking topic, and how to create "social proof" of your speaking abilities--even if you haven't been invited to speak anywhere yet.
Shontavia also provides a list of +100 conferences that can serve as starting points for your research and eventual speaker pitches.
01:37 Story about how attending one conference (where I was told my idea was trash) led to me winning international awards and being invited to the TEDx stage
10:26 The three things you should aim to do as a conference speaker
12:51 How to get the invitation from conference organizers to serve as a speaker
16:14 Why I think you need to create a vision before accepting any speaking engagements
18:01 How to choose the topic you plan to speak about in 3-4 words
19:37 Why creating content around your speaking topic is critically important
20:41 The types of content you can create to grow your speaking opportunties
23:29 How to develop some "social proof" of your speaking capabilities
24:16 Where to find conferences to pitch yourself as a speaker
// Show Notes
Create your vision: https://shontavia.com/starthere/
List of +100 conferences: http://listofconferences.com/
Being Prepared For the Future of Events for Speakers and Event Professionals: https://gravityspeakers.com/being-prepared-for-the-future-of-events-for-speakers-and-event-professionals/
How Not to Pitch Yourself as a Speaker: https://archive.yellowco.co/blog/2018/05/07/how-to-not-pitch-yourself-speaker/
How to pitch for speaking opportunities at a conference: 3 tips for success: https://muckrack.com/blog/2019/02/13/how-to-pitch-for-speaking-opportunities-at-conferences
How to Pitch Yourself (or Your CEO) as a Speaker: https://www.themuse.com/advice/how-to-pitch-yourself-or-your-ceo-as-a-speaker
//Social Media
Twitter: https://twitter.com/ShontaviaJEsq
Instagram: https://www.instagram.com/shontaviajesq/
Facebook: https://www.facebook.com/shontaviajesq/
LinkedIn: https://www.linkedin.com/in/shontaviajesq/
Tumblr: http://shontaviajesq.tumblr.com/
YouTube: https://
In this episode of The Shontavia Show (pre-recorded long before the COVID-19 pandemic), host Shontavia Johnson talks about using conferences to build your business and brand. She provides advice about how to get the coveted invitation from conference organizers, including how to choose a speaking topic, how to create content around your speaking topic, and how to create "social proof" of your speaking abilities--even if you haven't been invited to speak anywhere yet.
Shontavia also provides a list of +100 conferences that can serve as starting points for your research and eventual speaker pitches.
01:37 Story about how attending one conference (where I was told my idea was trash) led to me winning international awards and being invited to the TEDx stage
10:26 The three things you should aim to do as a conference speaker
12:51 How to get the invitation from conference organizers to serve as a speaker
16:14 Why I think you need to create a vision before accepting any speaking engagements
18:01 How to choose the topic you plan to speak about in 3-4 words
19:37 Why creating content around your speaking topic is critically important
20:41 The types of content you can create to grow your speaking opportunties
23:29 How to develop some "social proof" of your speaking capabilities
24:16 Where to find conferences to pitch yourself as a speaker
// Show Notes
Create your vision: https://shontavia.com/starthere/
List of +100 conferences: http://listofconferences.com/
Being Prepared For the Future of Events for Speakers and Event Professionals: https://gravityspeakers.com/being-prepared-for-the-future-of-events-for-speakers-and-event-professionals/
How Not to Pitch Yourself as a Speaker: https://archive.yellowco.co/blog/2018/05/07/how-to-not-pitch-yourself-speaker/
How to pitch for speaking opportunities at a conference: 3 tips for success: https://muckrack.com/blog/2019/02/13/how-to-pitch-for-speaking-opportunities-at-conferences
How to Pitch Yourself (or Your CEO) as a Speaker: https://www.themuse.com/advice/how-to-pitch-yourself-or-your-ceo-as-a-speaker
//Social Media
Twitter: https://twitter.com/ShontaviaJEsq
Instagram: https://www.instagram.com/shontaviajesq/
Facebook: https://www.facebook.com/shontaviajesq/
LinkedIn: https://www.linkedin.com/in/shontaviajesq/
Tumblr: http://shontaviajesq.tumblr.com/
YouTube: https://
Previous Episode
#18 - How to Turn a Viral Moment into a Successful Business with Sherrica Sims
On this week's episode of The Shontavia Show, host Shontavia Johnson speaks with Sherrica Sims, who has received more than 13 million views and counting on a viral YouTube video featuring her and her daughter.
Seeing the potential opportunity to leverage their millions of views, Sherrica turned her family's viral moment into Simply Sims - a brand based on her family's digital content. Sherrica also founded Go Be Great Productions, a business entity that houses all of their brand and partnership opportunities.
To date, the Simply Sims brand has appeared on shows including Ellen, Little Big Shots, and Good Morning America. Simply Sims has also worked with brands like YouTube, Nickelodeon, Kohl's, and #RyansPlayDate. In this episode, Sherrica talks about how she's turned a 3.5 minute video into a dynamic brand and successful business.
//Show Highlights
02:15 How growing up in a very religious home led Sherrica Sims to finding her own voice
03:13 Why Sherrica created the viral video that now has more than 13 million views
04:47 How Sherrica received help in making her video go viral
06:07 How people make money off of viral videos
09:25 How Sherrica capitalized on the new attention from her viral video by listening to her target audience
10:33 How 2 years of consistency led to a partnership with YouTube
11:44 How Sherrica created a business after her viral video
13:16 How having a family brand impacts the Sims family
16:01 How to secure brand deals while being true to yourself
19:18 How content creators make money online
23:02 Three things people need to do if they want to become content creators/influencers
24:47 Who's helped Sherrica build her successful business and platform
27:51 Where to find the Simply Sims brand online
// Show Notes
My 3 year old tries to get out of trouble by telling stories with Tiffany Sims: https://youtu.be/MVs71CBX7J8
Simply Sims YouTube channel: https://www.youtube.com/channel/UConfdDrYWwZm_rUtTYnf6hw
Simply Sims on Facebook: https://www.facebook.com/simplysimsfamily/
Simply Sims on Instagram: https://www.instagram.com/simplysimsfamily/
Simply Sims on Twitter: https://twitter.com/simplysimsFam
Simply Sims on Tik Tok: https://www.tiktok.com/@simplysimsfamily
//Social Media
Twitter: https://twitter.com/ShontaviaJEsq
Instagram: https://www.instagram.com/shontaviajesq/
Facebook: https://www.facebook.com/shontaviajesq/
LinkedIn: https://www.linkedin.com/in/shontaviajesq/
Tumblr: http://shontaviajesq.tumblr.com/
YouTube: https://www.shontavia.tv
Next Episode
#20 - Finding extra time to start your business
In this episode of The Shontavia Show, host Shontavia Johnson talks about how to find extra time in your day to start your business. If you've ever said, "I'm just too busy right now," or "if I just had more hours in a day" when it comes to pursuing that idea, project, or business idea, this is the episode for you.
Shontavia's four suggestions for finding extra time include: (1) eliminating aimless scrolling; (2) using social media to learn, build and grow; (3) being consistent; and (4) learning from others.
// Show Highlights:
01:02 Why busy-ness and "no time" are bad excuses
03:53 Why prioritizing other things is okay
05:17 How you can figure out where your time is going: the 3 day audit
06:39 The embarrassing places where I was wasting time and not growing my business
07:25 Where most people are losing time
09:33 How to get your wasted time back
10:28 How to measure how much time you're spending on your phone
12:35 Where you can reclaim your time
16:49 4 things you can do right now to find more time in your day
// Show Notes
Finding time to start your business: https://shontavia.com/find-time-to-start-your-business-by-finding-lost-time/
Find time to start your business: Stop scrolling: https://shontavia.com/finding-time-to-start-your-business-no-more-aimless-scrolling/
How to Check Screen Time on Different Devices: https://www.guidingtech.com/check-screen-time-different-devices/
How Much Time Do People Spend on Social Media? [63+ Facts to Like, Share and Comment]: https://review42.com/how-much-time-do-people-spend-on-social-media/
How Much Time Do People Spend on Social Media in 2019? [Infographic]: https://medium.com/@JBBC/how-much-time-do-people-spend-on-social-media-in-2019-infographic-cc02c63bede8
HOW TO GROW YOUR BUSINESS & FIND TIME FOR THE CREATIVE WORK, TOO: https://www.marieforleo.com/2016/03/time-management/
// Social Media
Twitter: https://twitter.com/ShontaviaJEsq
Instagram: https://www.instagram.com/shontaviajesq/
Facebook: https://www.facebook.com/shontaviajesq/
LinkedIn: https://www.linkedin.com/in/shontaviajesq/
Tumblr: http://shontaviajesq.tumblr.com/
YouTube: https://www.shontavia.tv
The Shontavia Show - #19 - How to Use Conferences to Build Your Business and Brand
Transcript
What's up, y'all. Welcome to The Shontavia Show, where my goal is to help you start a business based on your life's vision. This ain't gonna be your daddy's business advice. I'm laser focused on entrepreneurship in the 21st century, vision and breaking the traditional mold. If you can get with that, you can get with me, be sure to visit shontavia.com for more episodes, blog posts, and other content. Thank you for listening. The show start
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