How to Start a Calligraphy Business (Getting Customers)
Explicit content warning
02/20/24 • 37 min
Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing!
There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously keep trying. Of course, you don’t need to do EVERYTHING when you’re first starting out- but you need to know the IMPORTANT things to do to establish yourself (and I’m here to tell you what they are!).
In this episode of The Shinah Show, I break down the essential things you should do when starting your business to attract and keep customers. We’ll cover:
- Why developing your brand identity FIRST will make everything else infinitely easier
- The art of crafting your online presence via a website (and all things social media)
- The “who/what/where” of finding your ideal clientele
- How to keep customers using the “5 P’s”
- A Cliff’s Note’s version of the beast that is Etsy
I promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It's not nearly as overwhelming or scary as you think - and totally doable. If I can do it, you can too!
Read a Blog version of this Podcast right here!
RESOURCES:
Check out Episode 52 if you're a brand new beginner HERE!!
Wanna hear more about the Pros & Cons of Etsy?? I break it all down in Episode 77!
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
FREE WORKSHOP:
- “How to Become a Calligraphy Pro” Educational Workshop
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
Let’s get into part 2 of how to start a calligraphy business with arguably one of THE most important things – how to attract customers & keep them with the services you’re providing!
There is a LOT that goes into starting a business – which might sound incredibly scary. But this is stuff though where you actually need to show up and courageously keep trying. Of course, you don’t need to do EVERYTHING when you’re first starting out- but you need to know the IMPORTANT things to do to establish yourself (and I’m here to tell you what they are!).
In this episode of The Shinah Show, I break down the essential things you should do when starting your business to attract and keep customers. We’ll cover:
- Why developing your brand identity FIRST will make everything else infinitely easier
- The art of crafting your online presence via a website (and all things social media)
- The “who/what/where” of finding your ideal clientele
- How to keep customers using the “5 P’s”
- A Cliff’s Note’s version of the beast that is Etsy
I promise following this outline & narrowing down your to-do list will help save you from slipping into decision-making paralysis, and allow you to streamline your customer acquisition strategy. It's not nearly as overwhelming or scary as you think - and totally doable. If I can do it, you can too!
Read a Blog version of this Podcast right here!
RESOURCES:
Check out Episode 52 if you're a brand new beginner HERE!!
Wanna hear more about the Pros & Cons of Etsy?? I break it all down in Episode 77!
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
FREE WORKSHOP:
- “How to Become a Calligraphy Pro” Educational Workshop
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
Previous Episode
How to Start a Calligraphy Business (Legal & Financial Setup)
I’m de-mystifying the legal & financial steps to officially setup your calligraphy or art business.
“I promise, by the end of this episode, this stuff will feel less overwhelming and more DOABLE.” - ShinahIf you’ve ever dreamed of making money with your art, but this scary logistical stuff is what’s stopping you, grab a notepad ‘cause we’re getting into the nitty gritty!
LEGAL SETUP
- Choosing a Business Name
- Deciding on a Legal Structure: Sole Proprietorship v. LLC v. S-Corp
- Evaluating permits using my “Top-Down” System
FINANCIAL SETUP
- Separating business & personal finances
- Tracking & Invoicing Software
- Bare Minimum Contracts
- Business Insurance - General and “Day Of”
- Sales Tax Considerations
Read a BLOG version of this podcast right here.
OTHER RESOURCES
- EPISODE 52: The Easiest Way to Start a Business - If you are BRAND-NEW and want to start with a more casual "Beginner Business”
- Contract Template for Calligraphers
- Path to a $79K Calligraphy Biz FREE GUIDE
---
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
FREE WORKSHOP:
- “How to Become a Calligraphy Pro” Educational Workshop
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
Next Episode
Making way for something new
I’m taking a little break from the Podcast and here’s why...
“This is the scariest thing I’ve ever done and I’m terrified.” - ShinahFIRST: Crooked Calligraphy is NOT going anywhere
In fact, I’ve created a brand-new FREE CALLIGRAPHY STYLE MONTH for March 2024.
✍️ So, if you want free lessons on how to think about style BUILDING BLOCKS, so you can level-up your CONFIDENCE and go after truly dreamy clients... SIGN UP RIGHT HERE.
SECOND: I am taking time to start something new
And I don’t know exactly what it is yet.
What I do know is that this new branch of my business will:
- Help you to move towards a life that FEELS TRUER to yourself
- Take up my Thursdays and Fridays from here on (so calligraphy will be Mon-Wed only)
- Be raw and messy and exciting and will involve some kind of weekly PODCAST or BLOG-type sharing
👉 I don’t even know what I’m selling yet in this new business, but if you wanna come along for the ride, come follow me on my Personal IG @shinahchang
THIRD: Thank you for your support on this journey
This podcast means so much to me, I’m so THANKFUL that you’re here, and I hope you’ll continue with me on this weird ride called life. 😉
FREE WORKSHOP:
- “How to Become a Calligraphy Pro” Educational Workshop
FOLLOW SHINAH:
- Join our community of creativity-seeking souls over on Instagram: @crookedcalligraphy
SUBSCRIBE:
- Love podcasts? Listen to The Shinah Show wherever you get your podcasts, and leave us a review on Apple Podcasts!
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