Embracing Change and Finding Purpose in Entrepreneurship with Hayley Foster

03/29/24 • 36 min

The She Leads Podcast | Rewriting the Rules of Entrepreneurship

It is important to give ourselves credit for what we have accomplished.

Hayley Foster, Founder & CFO of Foster Inc., began her career in advertising before the Internet became popular. Moving onto digital advertising, Hayley partnered with a friend to start her first business, a promotional marketing company with offices in New York, LA, and China. Hayley refers to her time building and running her business as attending the school of hard knocks for entrepreneurs, acknowledging the lessons she learned and what she had to offer to other women.

Haley's resilience and ability to pivot through many challenges in work and private life, but also honoring her desires, spurred her personal evolution. Crucial moments allowed her to find her passion. Hayley shares tips on reading books, building awareness, thinking about our intentions, and guiding women entrepreneurs through fast-changing circumstances.

Hayley believes that it is vital to engage and connect with people, and her Foster Women community is a specially vetted space for women to get stronger and better in business and life without feeling like we always need to control everything.

The way to experience life fully is only possible if we don’t control it constantly.

Notes:
🤩 How Hayley engaged and reconnected following the She Leads conference. 3:02
👩🏻‍💼 Hayley has always been into technology: running her promotional marketing company for 12 years. 8:28
👠 Many women come to her privately for advice on entrepreneurship: thus, the creation of Foster Inc. 10:11
🌸 Hayley realized she wanted to niche into technology and systems coaching for women in wellness. 12:46
😇 Life is continuously changing and if you're always trying to control it, you'll never be able to fully live it. 19:52
🥰 Everyone in Foster Women is vetted by Hayley: emotional connection is very important. 24:41
😊 Foster Women community members are all connected with the trust they have in Hayley. 28:49
😎 Foster Women is all about engaging and quality, not quantity. 30:51

Links:

Social Media Handles: instagram.com/iamhayleyfoster
Website: fostering101.com fosterwomen.com
Connect with Adrienne: https://www.sheleadsmedia.com
Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com

"I love Adrienne and The She Leads Podcast!” Please Show Our Podcast Some Love. If you enjoyed today’s episode of The She Leads Podcast, Please Rate, Review & Follow Us on Apple Podcasts & Spotify - it's a simple way to show us some support. Your support helps me and my team to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! Also, if you haven’t done so already, please follow the podcast so you never miss an episode. Thank you so much!

It is important to give ourselves credit for what we have accomplished.

The way to experience life fully is only possible if we don’t control it constantly.

Links:

Previous Episode

Mindset Shifts and Sales Success: Lessons for Every Entrepreneur with Alexis Caldicott

When you do your marketing right, clients will come ready to buy.

With a background in psychology, Alexis Caldicott is known to many as the queen of event marketing. As an international speaker, messaging consultant and marketing strategist, Alexis supports entrepreneurs and business owners in creating six figures in three days from their events and marketing.

Not everyone who is successful is passionate about everything that they do each day, many people are passionate about what their business allows them to do and about the results clients will get. Good business decisions are not made on passion but rather based on data and numbers.

Remember to be passionate about the impact that you have and do not doubt the experience that you have!

👸 Alexis is a media guru, often called the queen of event marketing. 2:31
💲 Working with a business coach: Alexis was earning 120k for 3-day events. 6:09
👉 Successful people are not passionate about what they do each day, but they're just really good at their jobs. 8:22
🤓 People make decisions from intuition, from passion, and that can play tricks with us: we need data and numbers 10:51
🧪 Some people should not do events: if you can’t sell one-to-one, you can’t sell one-to-many 15:28
🤩 Alexis is now focused on marketing: when you do your marketing right, they come ready to buy. 18:35
😎 When you provide high-level content, whether people buy or not, they're happy. 23:44
🙃 A mindset shift regarding sales is essential: you'll make my life better and easier by selling me something. 27:22
🎯 Everyone is the best in the things we are most gifted with: “I get paid the most for what comes easiest to me”. 30:27
🎭 Difference between women and men: men align better with their masks. 33:16

Links:

Connect with Alexis: www.linkedin.com/in/ateamevents

facebook.com/alexiscaldicott
Connect with Adrienne: www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: www.sheleadspodcasts.com

"I love Adrienne and The She Leads Podcast!”
Please Show Our Podcast Some Love. If you enjoyed today’s episode of The She Leads Podcast, Please Rate, Review & Follow Us on Apple Podcasts & Spotify
Here’s a simply way to show us some support. Please consider rating and reviewing! This helps me and my team to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! Also, if you haven’t done so already, please follow the podcast so you never miss an episode. Thank you so much!

Next Episode

Knowledge is Power with Dr. Cat Brown of Winona

Knowledge is power - and we can never have too much!

A native of Pennsylvania, Dr. Cathleen Brown, is a board-certified OB/GYN, trained in Hawaii. She went on to serve on Army bases across the country, and is now the medical director at Winona. Dr. Cat has dedicated her career to women’s health and improving access to care and achieving positive health outcomes.

Winona is a tele-health company that aims to empower, educate, and treat women throughout the entirety of their menopause journey. Now available in 30+ states, Winona allows women to access healthcare without having to physically visit a clinic or hospital and get access to a physician at any hour of the day. Dr. Cat works collaboratively with patients. Together, the shared decision process empowers patients.

While every woman is different, there are core things for which Dr. Cat believes women need to focus. Two of these are nutrition and physical activity. As women, we need to take care of ourselves, slow down, and not allow ourselves to be spread so thin.

The more you learn about yourself, the more you will be able to recognize changes in yourself and the more you will be able to make the changes you need to in your own life!

Notes:
👩‍⚕️ Being a doctor is all Dr. Cat ever wanted to be: initially, she thought about being a pediatrician. 4:06
🩺 She gravitated to OB/GYN: her mission was to change all the negative experiences women have with it. 5:44
🤰 In 2021 she moved to Pennsylvania to work at Winona where she provides knowledge to patients. 8:28
👂Winona is an asynchronous telemedicine platform that constantly communicates with patients. 11:54
🧠 Going through hormonal issues and brain fog: all things that can affect your business. 15:56
👠 The basic things every woman needs to focus on are nutrition and body movement. 21:56
🛑 In our 40s and 50s, we need to slow down our lives and optimize our sleep. 26:01
⚠️ As women, we are conditioned to help everybody else: it disconnects us from ourselves. 28:35
🏋️‍♀️ Adrienne shares her experience of getting stronger by working with weights. 31:01
🌸 With Winona, the more you learn, the better you'll be able to recognize changes in yourself. 35:38

Links:

Social Media: https://www.instagram.com/drcatobgyn

Website: bywinona.com
Connect with Adrienne: https://www.sheleadsmedia.com

Listen to podcasts for women by women on the She Leads Podcast Network: https://www.sheleadspodcasts.com

> "I love Adrienne and The She Leads Podcast!”
> Please Show Our Podcast Some Love. If you enjoyed today’s episode of The She Leads Podcast, Please Rate, Review & Follow Us on Apple Podcasts & Spotify
> Here’s a simply way to show us some support. Please consider rating and reviewing! This helps me and my team to spread the word about all the incredible guests of The She Leads Podcast and contributes overall to helping women leaders and entrepreneurs everywhere! Also, if you haven’t done so already, please follow the podcast so you never miss an episode. Thank you so much!