The SEO Agency Rollercoaster with Olivia Tapper and Thomas Phillips of DTC SEO Agency

03/04/25 • 32 min

Join Olivia Tapper and Thomas Phillips, co-founders of DTC SEO Agency and PetPortraits.com, as they share their paths into digital marketing and the spark that drove them to build two thriving businesses. Discover how they tailor SEO strategies for direct-to-consumer brands, balance two ventures, and keep pace with emerging technologies like AI. Uncover insights on rebranding, team building, and future-proofing your agency in a rapidly evolving industry. Tune in for actionable advice on running a digital agency—from early-stage challenges to prepping for 2025’s big opportunities—and get inspired to carve your own success story in SEO.

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The SEO Agency Rollercoaster with Gareth Hoyle of Marketing Signals

Join Gareth Hoyle, Managing Director of Marketing Signals, as he discusses his nearly two decades of expertise in digital marketing. Gareth shares his journey from starting a business focused on manual link building to growing into a full-service, performance-driven agency. Hear how he tackled the challenges of scaling, adapting to remote work, and integrating AI and automation into his SEO strategies. Tune in for an exclusive, behind-the-scenes look at how Gareth and his business stay ahead of the competition!

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The SEO Agency Rollercoaster with Taras Vasylyshyn of Panem

Join Taras Vasylyshyn, CEO and Co-Founder of Panem, as he shares his journey from freelancing to leading a thriving digital agency. Discover how Taras and Panem navigate the challenges of scaling an agency, manage client relationships, and integrate AI-driven strategies into their workflow. Learn about their services, team structure, and Taras’s vision for the future of Panem. Tune in for agency insights on growth, leadership, and staying competitive in SEO.

The SEO Agency Rollercoaster - The SEO Agency Rollercoaster with Olivia Tapper and Thomas Phillips of DTC SEO Agency

Transcript

Andrew:

Welcome to the SEO Agency Rollercoaster Podcast. Here we sit down with agency leaders to fuel the ambitions of up-and-coming SEO entrepreneurs, equipping them with the insights they need to start, grow, and scale up an SEO agency. Think of it as a roadmap to success packed with lessons from industry leaders who have been there and done that.

My name is Andrew Zeruny from Mr. Ranking, and as always, I am joined by my co-host, agency coach Chris Simmance of the OMG Center an