
Digital Information and Modern Day Sales Intelligence with Sam Richter
06/01/23 • 57 min
Sam Richter is an internationally recognized expert on digital transformation and the author of the best-selling book, “Take the Cold Out of Cold Calling”. He was named one of the World’s Top 50 Sales Keynote Speakers in 2019 by Top Sales World and one of the Top 25 Most Influential People in Sales by InsideView multiple times. Sam is also the founder of IntelNgin, a technology that helps you find key business and sales information faster.
Join us as we discuss the importance of relevance and knowing what’s important to the buyer, how to properly reach out to prospects, and the importance of mindset and being genuine in all of your interactions.
Highlights:
- The importance of relevance and adding value
- Customer relevance management
- The platinum rule
- The 3x5 method for getting into the buyer’s mindset
- Building a genuine and authentic reputation Episode Resources
- Connect with Mark Cox
- https://www.inthefunnel.com/
- https://ca.linkedin.com/in/markandrewcox
- https://www.facebook.com/inthefunnel
- [email protected]
- Connect with Sam Richter
- Take the Cold Out of Cold Calling: https://a.co/d/2MXFGWY
- https://www.linkedin.com/in/samrichter
- Sam's Website: https://samrichter.com/
- IntelNgin: https://www.intelngin.com/
Call to Action In the Funnel Sales Workshop Free Sales Tools
How to Listen: Subscribe on Apple Podcasts Listen on Spotify
Sam Richter is an internationally recognized expert on digital transformation and the author of the best-selling book, “Take the Cold Out of Cold Calling”. He was named one of the World’s Top 50 Sales Keynote Speakers in 2019 by Top Sales World and one of the Top 25 Most Influential People in Sales by InsideView multiple times. Sam is also the founder of IntelNgin, a technology that helps you find key business and sales information faster.
Join us as we discuss the importance of relevance and knowing what’s important to the buyer, how to properly reach out to prospects, and the importance of mindset and being genuine in all of your interactions.
Highlights:
- The importance of relevance and adding value
- Customer relevance management
- The platinum rule
- The 3x5 method for getting into the buyer’s mindset
- Building a genuine and authentic reputation Episode Resources
- Connect with Mark Cox
- https://www.inthefunnel.com/
- https://ca.linkedin.com/in/markandrewcox
- https://www.facebook.com/inthefunnel
- [email protected]
- Connect with Sam Richter
- Take the Cold Out of Cold Calling: https://a.co/d/2MXFGWY
- https://www.linkedin.com/in/samrichter
- Sam's Website: https://samrichter.com/
- IntelNgin: https://www.intelngin.com/
Call to Action In the Funnel Sales Workshop Free Sales Tools
How to Listen: Subscribe on Apple Podcasts Listen on Spotify
Previous Episode

The Sales Relationship Matrix with Barry Trailer
Barry Trailer is co-founder of Sales Mastery, a sales research and advisory firm focused on AI-for-Sales solutions and Sales as a Profession. His recent article with Sales Mastery, “Can AI Really Help You Sell?” was published by Harvard Business Review. Barry first started as a professional engineer before migrating to sales and founding CSO Insights, one of the best research firms in professional selling, acquired by Miller Heiman in 2015. Bringing his expertise in sales training and sales enablement to Miller Heiman, he conducted over 400 training workshops and has since continued on his mission of elevating B2B sales today.
Join us as we discuss what has changed and what has stayed the same in the world of selling and go in-depth into the sales relationship matrix.
Highlights:
- Barry’s journey in professional sales
- What has stayed the same and what has changed in sales today
- Sales Mastery’s research with over 500 sales organizations
- Sales Performance Matrix Episode Resources
- Connect with Mark Cox
- https://www.inthefunnel.com/
- https://ca.linkedin.com/in/markandrewcox
- https://www.facebook.com/inthefunnel
- [email protected]
- Connect with Barry Trailer
- https://salesmastery.com/
- Can AI Really Help You Sell? (2022): https://hbr.org/2022/11/can-ai-really-help-you-sell
- Sales School 2.0 on YouTube: https://www.youtube.com/channel/UCHvBKz1R6UtA47rx7dSMf1g
- https://www.linkedin.com/in/barrytrailer/
Call to Action In the Funnel Sales Workshop Free Sales Tools
How to Listen: Subscribe on Apple Podcasts Listen on Spotify
Next Episode

The LinkedIn Whisperer with Brynne Tillman
Brynne Tillman is the CEO of Social Sales Link. She has taught entrepreneurs, sales teams, and business leaders how to leverage LinkedIn for social selling for over a decade. Brynne is also a co-host of the Making Sales Social Podcast and the author of “The LinkedIn Sales Playbook: A Tactical Guide to Social Selling”.
Join us as Brynne helps us understand LinkedIn as a dynamic Rolodex to expand connections, develop relationships and increase active engagement. She also shares three amazing tips for leveraging referrals to connect with new buyers.
Highlights:
- Brynne’s journey in professional sales
- LinkedIn as a dynamic Rolodex
- How to appropriately reach out for a referral
- Developing relationships through content engagement
- Practices to avoid on LinkedIn
- Best practices for posting content Episode Resources
- Connect with Mark Cox
- https://www.inthefunnel.com/
- https://ca.linkedin.com/in/markandrewcox
- https://www.facebook.com/inthefunnel
- [email protected]
- Connect with Brynne Tillman
- The LinkedIn Sales Playbook: https://a.co/d/2V0PCgs
- [email protected]
- Social Sales Link: https://socialsaleslink.com/
- Making Sales Social Podcast: https://socialsaleslink.com/podcast/
- LinkedIn: https://www.linkedin.com/in/brynnetillman/
Call to Action In the Funnel Sales Workshop Free Sales Tools
How to Listen: Subscribe on Apple Podcasts Listen on Spotify
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