Why Spend the Money?
04/20/21 • 26 min
In the first of this two part series we discuss how to leverage the positive outcomes you deliver to buyers to answer and obtain commitment to Why #6, Why Spend the Money.
In the first of this two part series we discuss how to leverage the positive outcomes you deliver to buyers to answer and obtain commitment to Why #6, Why Spend the Money.
Previous Episode
Why Your Product or Service?
In this episode, we discuss how to obtain commitment to Why #5, Why Your Product or Service.
Next Episode
Why Spend the Money (Part 2)
In this episode learn how to leverage loss aversion to show buyers why they should spend money on your product or service.
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