EP303: Developing Content for B2B SaaS in Healthcare with Maxwell Pollock
Explicit content warning
03/15/25 • 43 min
In this episode, I sit down with Maxwell C. Pollock, a B2B content strategist and writer specializing in healthcare SaaS. We dive into the world of B2B SaaS and explore how to create high-impact content that resonates with decision-makers, drives engagement, and ultimately converts. Maxwell shares his expert insights on the most effective content formats for B2B — like case studies, testimonials, and webinars — and discusses the importance of smart content distribution, the evolving role of SEO and AI-driven search, and how freelancers can stand out in a competitive landscape. Whether you’re a content marketer, a healthcare writer, or a startup founder, this conversation is packed with actionable advice and fresh perspectives.
Developing Content for B2B SaaS in Healthcare
What You’ll Learn in This Episode:
- The three most effective content types for B2B healthcare SaaS (and why they work)
- How to create case studies that are short, visual, and results-driven
- Why testimonials should be front and center on your website and social channels
- The underrated power of webinars for education and lead generation
- Smart strategies for distributing content on LinkedIn, through email, and with paid ads
- How Google’s AI search and Language Model Optimization (LMO) are changing SEO
- A real-life example of a pillar page campaign that increased traffic by 200%
- Why specificity and storytelling are key for freelancers to stand out
- How video content can cut through LinkedIn’s noise and boost engagement
About Maxwell Pollock
Maxwell is an enterprising B2B business leader and digital marketing specialist with over seven years’ experience launching successful campaigns, writing and producing compelling content, developing successful business systems, generating profitable relationships and landing newsworthy articles
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
In this episode, I sit down with Maxwell C. Pollock, a B2B content strategist and writer specializing in healthcare SaaS. We dive into the world of B2B SaaS and explore how to create high-impact content that resonates with decision-makers, drives engagement, and ultimately converts. Maxwell shares his expert insights on the most effective content formats for B2B — like case studies, testimonials, and webinars — and discusses the importance of smart content distribution, the evolving role of SEO and AI-driven search, and how freelancers can stand out in a competitive landscape. Whether you’re a content marketer, a healthcare writer, or a startup founder, this conversation is packed with actionable advice and fresh perspectives.
Developing Content for B2B SaaS in Healthcare
What You’ll Learn in This Episode:
- The three most effective content types for B2B healthcare SaaS (and why they work)
- How to create case studies that are short, visual, and results-driven
- Why testimonials should be front and center on your website and social channels
- The underrated power of webinars for education and lead generation
- Smart strategies for distributing content on LinkedIn, through email, and with paid ads
- How Google’s AI search and Language Model Optimization (LMO) are changing SEO
- A real-life example of a pillar page campaign that increased traffic by 200%
- Why specificity and storytelling are key for freelancers to stand out
- How video content can cut through LinkedIn’s noise and boost engagement
About Maxwell Pollock
Maxwell is an enterprising B2B business leader and digital marketing specialist with over seven years’ experience launching successful campaigns, writing and producing compelling content, developing successful business systems, generating profitable relationships and landing newsworthy articles
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
Previous Episode
EP302: How Nurses Can Use Content to Stand Out in the Healthcare Industry
If you’re a nurse stepping into the world of writing, you might feel like a beginner — but guess what? You’re already an expert. Nurses have an incredible depth of knowledge and real-world experience that the healthcare industry needs, and today we’re diving into how you can use content to showcase that expertise and grow your writing career. Whether you’re just starting or looking to stand out, this episode is packed with advice on creating the kind of content that gets noticed.
So how exactly can your content open doors to incredible writing opportunities? In this episode, we’ll explore how to leverage your nursing experience, create valuable content, and position yourself as a go-to nurse writer in your field. From pitching clients to demonstrating your expertise through well-crafted samples, you’ll walk away with a strategy to take action and move your writing career forward.
Today on the Savvy Scribe Podcast:
- Why your nursing expertise makes you an invaluable healthcare writer
- How creating high-quality content can set you apart in a competitive healthcare industry
- Why you shouldn’t wait for clients — and how to pitch yourself with confidence
- Ideas for sample content that demonstrate your knowledge and attract the right opportunities
- Exploring different types of content you can create — from blogs to white papers and beyond
- How to find companies aligned with your niche and reach out with targeted samples
- The importance of following up and showing potential clients how eager and prepared you are
- How building relationships with one company can lead to referrals and even more work
Your homework this week: Research five companies in your area of expertise, create 2–3 relevant writing samples, and start pitching! Let us know how it goes in the Facebook group — we can’t wai
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
Next Episode
EP304: How to Write About Emerging Healthcare Trends with Venus Brady
Staying ahead in healthcare content marketing means keeping up with ever-changing healthcare trends and AI advancements. In this episode, we explore the evolving landscape of digital content and what it takes to stay visible online while maintaining a strong, empathetic voice in healthcare writing.
How to Write About Emerging Trends in Healthcare
Today on the Savvy Scribe Podcast
- The impact of AI on SEO and how it affects content ranking
- Why interlinking and strategic partnerships still matter
- How to leverage Answer the Public, Google Trends, and other SEO tools
- The role of empathy in healthcare content and patient storytelling
- Best practices for using AI without losing your unique voice
- Tips for structuring content to align with emerging healthcare trends
- How Venus and her team build AI-driven content strategies while preserving brand identity
About Venus Brady
Venus Brady has spent the bulk of her career in healthcare marketing communications, crafting compelling, purpose-driven content that bridges knowledge gaps, empowers individuals to navigate complex systems, and inspires action toward better health and well-being.
Join us as we dive into the latest healthcare trends and discover actionable strategies to optimize your content while keeping it meaningful and impactful.
Welcome to the Savvy Scribe Podcast, I'm so glad you're here! Before we start the show, if you're interested, we have a free Facebook group called "Savvy Nurse Writer Community"
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a Savvy Nurse Writer Community on Facebook and visit savvynursewriter.com to help you get started today!
FOLLOW & REVIEW THE SAVVY SCRIBE ON APPLE PODCASTS
I appreciate you following me and listening today. I would LOVE for you to subscribe: ITUNES
And if you love it, can I ask for a review? Select “Ratings and Reviews” and “Write a Review.”
If you’re ready to start exploring if freelance writing is your next PRN job or even full-time, I invite you to check out the Savvy Nurse Writer Community on Facebook and the Plan Produce Profit Course + Membership to help you get started today!
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