Why SaaS Companies/ CEOs Need to Figure Out Owned Media

03/09/23 • 40 min

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Anthony Kennada, Co-Founder & CEO at AudiencePlus, who shares why SaaS companies/ CEOs need to figure out owned media (and fast!). Co-Founder and CEO of AudiencePlus, the leading owned media platform that's building software, content, and community to help every company become a media company, Anthony was previously CMO of industry-leading SaaS companies like Front, Gainsight, and Hopin. In this episode you'll hear: ⚡️ Why Anthony made the leap from CMO to Founder & CEO ⚡️ If media should be a CEOs priority in today's economy ⚡️ Why algorithms are working against us ⚡️ If third party cookies are going away ⚡️ Hardest thing about building a startup in 2023 🌟 PLUS a sneak peek into his speaking theme for SaaStock USA..! & more! Want to network and chat all things SaaS with Anthony in-person? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸 Prices increase March 31st at midnight - snag yours before they're gone! Save an additional 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREVCheck out the other ways SaaStock is helping SaaS founders move their business forward: 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Previous Episode

Top 100 Fastest Growing Bootstrappers (all $5m+) and How They Did It

From the SaaStock 2022 Bootstrap Stage: Nathan Latka, Founder Founderpath, shares a list of the top 100 fastest growing bootstrappers (all $5m+) and how they did it. They don't waste money on Google Ads. They don't have massive budget for huge sales teams. They keep their teams small and drive revenue per employee above $500k/yr. How do they do it? In this session you'll learn from the top 10 fastest growing SaaS bootstrappers and see what channels they used to break $5m in revenue.Check out the other ways SaaStock is helping SaaS founders move their business forward: 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Next Episode

How Deciding to Break Up With Customers Will Help Rebank 10x

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Juan Andrade, Founder Rebank and winner of our SaaStock 2022 Pitch Competition, who shares how the decision to break up with customers will help the business 10x. "There’s no time to worry about macro or think about ‘my fundraising plan’ or any of that. It’s just: grow. So the hardest thing is really trying to keep all of that distraction out, because it’s the most important time to focus right now." In this episode you'll hear: ✅ Juan's experience at Y Combinator ✅ If he recommends SaaS Startups go through an accelerator ✅ Lessons learnt building Rebank ✅ The hardest thing about building a startup in 2023 ✅ The one thing that has moved the needle the most in his career & more! Like what you hear? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin, Texas to hear it IRL! 🇺🇸 Prices increase March 31st at midnight - snag yours before they're gone! Save an additional 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREVCheck out the other ways SaaStock is helping SaaS founders move their business forward: 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)