Why SaaS Companies/ CEOs Need to Figure Out Owned Media

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Anthony Kennada, Co-Founder & CEO at AudiencePlus, who shares why SaaS companies/ CEOs need to figure out owned media (and fast!). Co-Founder and CEO of AudiencePlus, the leading owned media platform that's building software, content, and community to help every company become a media company, Anthony was previously CMO of industry-leading SaaS companies like Front, Gainsight, and Hopin. In this episode you'll hear: ⚡️ Why Anthony made the leap from CMO to Founder & CEO ⚡️ If media should be a CEOs priority in today's economy ⚡️ Why algorithms are working against us ⚡️ If third party cookies are going away ⚡️ Hardest thing about building a startup in 2023 🌟 PLUS a sneak peek into his speaking theme for SaaStock USA..! & more! Want to network and chat all things SaaS with Anthony in-person? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸 Prices increase March 31st at midnight - snag yours before they're gone! Save an additional 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREVCheck out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025) 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof) 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)