The SaaS Revolution Show

On this week’s episode of the SaaS Revolution Show, fresh off the SaaStock LatAm stage, we bring you one of the favourite panels of the day - best practices in hiring for culture creation.

Maira Gracini, LatAm Marketing Director at Zendesk moderates the panel, which hosts Valeria Porto, HR Director at PayPal, Gabriela Viana, LatAm Marketing Director for Adobe and Raju Vegesna, Chief Evangelist at Zoho. They share how their respective organizations are rethinking their recruitment process: opening up candidate pools to cater to diverse groups, from ethnicity through gender, and all the way to ability and neurodiversity. What they share, clearly proves how hiring with diversity in mind, shortens recruitment cycles and creates tangible benefits to both company culture and the bottom line.

Among other powerful nuggets, you will learn how and why Zoho abandoned the requirement for college degrees, why referral programs are the best way to recruit according to PayPal, why Adobe was the first company in Silicon Valley to reject bell curves assessment and many more

After a highly successful and sold out SaaStock in LatAm our journey across the world continues. Next up on our itinerary we have SaaStock Asia on May 14-15 in Hong Kong and SaaStock East Coast on June 4-5 in New York, where we are bringing equally useful, practical and provocative ideas for SaaS founders, executives and investors.

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)

🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Bridget Harris, CEO and co-founder of youcanbook.me, had initially assumed she would be raising money for the online scheduling tool she was building with her co-founder. Bridget and Keith Harris spoke to many investors, looked at many term sheets and soon began grasping a peculiar fact - running a company with VC funding doesn’t make things easier, if anything, it may make them more difficult.

The latest guest on the SaaS Revolution Show, Bridget has been bootstrapping youcanbook.me for the past six years. While the bootstrapped route is not for the faint-hearted, it allowed them to grow as fast as they wanted, even if that required expert knowledge of the difference between cash flow and actual income

The company now employs 13 people and recently reached $2 million in ARR and is well on track to get to $3 million by the end of the year.

Listen on to learn:

• How you learn to determine which expense makes sense and which doesn’t
• What made Bridget well suited for the bootstrapped path
• How to know when to take a risk and when not to
• How to make the finances work in a bootstrapped company and still grow
• What is a defining characteristic of a great entrepreneur

P.S.
We are bringing SaaStock on Tour. First up is London on March 21st. Spend the day in the company of 300 SaaS founders, their executive teams and local VCs and see Des Traynor Co-founder and CSO of Intercom, Ryan Singer, Head of Strategy at Basecamp, Peter Holten Mulhmann CEO of Trustpilot, Philippe Botteri Partner at Accel and Laurence Bret Stern, CRO at Pipedrive to name a few. https://www.saastock.com/ontour/city/london

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)

🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

Jada Balster, VP Marketing of Workfront is the latest guest on the SaaS revolution Show. She has been in the B2B Marketing space for over 12 years, focusing on demand generation. She has built and led teams in a few SaaS companies in that time and currently heads Workfront’s EMEA marketing and account development teams.

When she joined Workfront nearly 5 years ago, the company was 300 people. It is now touching 1000 and In this time she has had to shift her thinking from solely focusing on demand generation to also incorporating the more fluffy parts of marketing such as brand and story. Combining them together has allowed the company to scale and become a category leader.

Listen on to learn:

• How Workfront does demand generation
• Why the business imperative behind creating a category is essential
• How to direct the organisation to scale and create a category

Jada is joining us for SaaStock to talk in detail what it takes to become a category leader. According to her, it’s never too early to start on that journey. We will talk much more marketing, brand, sales and other key facets of growing a SaaS company at SaaStock18, just 10 days away. We are about to sell out so if you still want to join us you have to be very quick and grab a ticket asap. Use code ALEXT20 for 20% discount.

Check out the other ways SaaStock is serving SaaS founders

🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. (https://ti.to/saastock/saastock-usa-2025)

🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. (https://share.hsforms.com/1FbUpCXpJT8um3MehUUYcAg3upof)

🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/)

🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)