The SaaS Revolution Show

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Aviv Canaani, CRO at Datarails, who shares how he helped move the company from 90% outbound to 90% inbound. "One of our best performing ads is something actually I saw, usually it comes from the team, but I saw this TikTok ad for I think it was a B2C company. Something like, someone asked a lady a question and whatever they ask she says 'yup'. 'Oh, does it do this?' 'Yup'. 'Does it do this?' 'Yup'. So I sent it to the team. I'm like, let's try to do something like that for Datarails. It's been our one of our best performing ads on TikTok. So I think it's really understanding, you know, the channel you're focused on and you have to create the fun, engaging videos that align with what works in the channel, but with our own spin of marketing, our own software." Aviv shares: • Diversification and reducing dependency on any single ad channel • TikTok success in B2B; from user-generated content to understanding the algorithm • Reducing attribution confusion: the simple switch the DataRails team made to categorise and analyse data • How they've scaled their marketing budget in direct proportion to AE hiring: their data-driven system that predicts meeting generation based on marketing spend • His transition from VP Marketing to CRO and his biggest learning managing sales teams • Combat rising ad costs: why creating platform-specific content rather than using a one-size-fits-all strategy is key and more! Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by SaaStock Founder Member Jamie Akhtar, co-founder & CEO at CyberSmart, who shares how to build your team and performance as you scale to $5M ARR. "Your challenges just shift - in many ways they become more difficult because you're doing stuff that you've never done before. For me, it's been about being passionate. I literally have a mouse map that says 'I love Mondays, My Favourite Day of the Week.' I'm super passionate about what we do and the people we work with, and I think that's allowed me to move the needle the most." Jamie shares: - His entrepreneurial journey (including never having been employed by another company!) - Going from startup to scaleup - Establishing a communication hierarchy as a company grows - How they cracked a certain part of the market - Sharing regular, consistent updates means building discipline - Raising ~ £20M and having 60 investors on their cap table and more! --- Check out the other ways SaaStock is serving SaaS founders - SaaStock Dublin 2024: The largest concentration of SaaS decision makers in one place for three days of networking, connecting, and learning all things SaaS (https://www.saastock.com/saastock-2024/) - SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) - SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/homeCheck out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Tomasz Tunguz, General Partner at Theory Ventures and SaaStock Europe 2024 speaker, who shares how AI is changing the future of SaaS. "AI will be a key part of the product. I would characterise the last two years as adding AI features on top of existing platforms, and I think we're starting to see humans adjust, and when humans adjust, the workflows will change, and when the workflows change, there'll be an opportunity to un-see the big systems of record." Tomasz shares: • What makes a founder investable, from Einstein's compounding interest to selling a market • Where we'll see greater and greater efficiency gains businesses at scale • Why upcoming workflows changes lend to unseating the biggest systems of record • The future of AI and how it'll change SaaS architecture and positioning • The significant pressure that horizontal SaaS is facing, and what companies like Salesforce, Glean and Klarna are doing as a result • How to ensure that the AI brought into your SaaS gives you an edge and is not just commoditisation and more.Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

NEW on the SaaS Revolution Show! We're thrilled to have had the ultimate compliance and security connoisseur, Stevie Case, CRO at Vanta (a unicorn SaaS), join our founder Alex Theuma for this latest episode 🦄🔥 After taking to the #SaaStockUSA Growth Stage alongside Will May (CRO, ClickUp) and Paul De Barros (Sales & Success, Salesroom) for their fireside on "The Future of Selling; PLG, Playbook Selling and Partners", Stevie joined Alex at the Podcast Stage for their live episode recording on What a CRO Does, and Why and When You Need One... 🤔 Stevie shares: ⚡️ Her journey from being the world's first female pro gamer to working in tech ⚡️ Why recruiting a great CRO means going against traditional interview processes ⚡️ How a CRO's responsibilities are reminiscent to a game ⚡️ Vanta's founding story ⚡️ The importance of the CRO to CEO relationship ⚡️ Dealing with copycat competitors and more! Check out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)

In this episode of the SaaS Revolution Show, our host Alex Theuma is joined by Anthony Kennada, Co-Founder & CEO at AudiencePlus, who shares why SaaS companies/ CEOs need to figure out owned media (and fast!). Co-Founder and CEO of AudiencePlus, the leading owned media platform that's building software, content, and community to help every company become a media company, Anthony was previously CMO of industry-leading SaaS companies like Front, Gainsight, and Hopin. In this episode you'll hear: ⚡️ Why Anthony made the leap from CMO to Founder & CEO ⚡️ If media should be a CEOs priority in today's economy ⚡️ Why algorithms are working against us ⚡️ If third party cookies are going away ⚡️ Hardest thing about building a startup in 2023 🌟 PLUS a sneak peek into his speaking theme for SaaStock USA..! & more! Want to network and chat all things SaaS with Anthony in-person? Join us at SaaStock USA 2023 happening 31 May - 2 June in the silicon-lit hills of Austin Texas 🇺🇸 Prices increase March 31st at midnight - snag yours before they're gone! Save an additional 10% off using code 'SAASREV' https://ti.to/saastock/saastock-usa/discount/SAASREVCheck out the other ways SaaStock is serving SaaS founders 🇺🇸 SaaStock USA 2025: 13-15 May 2025 | Austin, Texas. Connect, learn and thrive at the leading conference for B2B SaaS Founders, Operators and Investors from Pre-Seed to Series C. https://saastock-usa.com/tickets/ 🇮🇪 SaaStock Europe 2025: 12-14 October 2025 | Dublin, Ireland. "The best SaaS conference for founders, execs & investors in Europe, period." - Christoph Janz, Partner, Point Nine. https://saastock-europe.com/tickets/ 🤝 SaaStock Founder Membership: A private members group of B2B SaaS founders between $100K - $10M ARR who are committed to growth and helping others (https://www.saastock.com/founder-membership/) 🌎 SaaStock Local: Monthly meet-ups in cities all around the world, bringing together SaaS enthusiasts and experts to discuss the most pressing topics in SaaS (https://local.saastock.com/home)