Q&A: Outcomes Over Deliverables, Charging Your Worth, Saying No, Ignoring AI
02/26/25 • 52 min
Last month I spoke at an event called "Life's Work" in La Jolla, California, organized by my good friend Blake La Grange. In the Q&A conversation, moderated by Patrick McAndrew, we discussed:
Selling outcomes instead of deliverables
- Why you shouldn't "charge what you're worth"
- The "Line In The Sand" test for picking clients
- Why everyone's a gangster until they have to turn down $10k
- Good pain vs. bad pain in business
- How to use my "Agent Rule" to charge more money
- Why full price or free is still the best policy
- Why I didn't touch AI until 2025
When you’re ready, here are 3 ways I can help you:
📬 Work Less Wednesday (FREE)
My weekly email. What I’m learning, doing, and thinking about. 30k readers.
https://www.worklesswednesday.com
🏖 How To Work Less
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com
🧪 Work Closely With Me
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://learn.howtoworkless.com/lab/
Instagram: https://instagram.com/richwebz
YouTube: https://www.youtube.com/@richwebz
Threads: https://threads.net/richwebz
Twitter: https://twitter.com/richwebz
Last month I spoke at an event called "Life's Work" in La Jolla, California, organized by my good friend Blake La Grange. In the Q&A conversation, moderated by Patrick McAndrew, we discussed:
Selling outcomes instead of deliverables
- Why you shouldn't "charge what you're worth"
- The "Line In The Sand" test for picking clients
- Why everyone's a gangster until they have to turn down $10k
- Good pain vs. bad pain in business
- How to use my "Agent Rule" to charge more money
- Why full price or free is still the best policy
- Why I didn't touch AI until 2025
When you’re ready, here are 3 ways I can help you:
📬 Work Less Wednesday (FREE)
My weekly email. What I’m learning, doing, and thinking about. 30k readers.
https://www.worklesswednesday.com
🏖 How To Work Less
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com
🧪 Work Closely With Me
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://learn.howtoworkless.com/lab/
Instagram: https://instagram.com/richwebz
YouTube: https://www.youtube.com/@richwebz
Threads: https://threads.net/richwebz
Twitter: https://twitter.com/richwebz
Previous Episode
10 Lessons I Learned About Entrepreneurship & Life In 2024
In this episode, I cover:
10 lessons I learned about life and entrepreneurship in 2024
- How sharing my addiction recovery story helped me align my life and business
- The difference between “serving” and “servicing” clients
- Why more entrepreneurs should be thinking about scaling with price
- Why “Strategic Originality” is the only way to beat AI in 2025
- How to create “Idea Space” in your life and business
- Why entrepreneurs are not taking enough healthy risks (and taking too many stupid risks)
- Why the biggest bottleneck to growth isn’t “more information” - it’s your internal issues and beliefs
- Why you shouldn’t focus on “doing more” in 2025, you should focus on “doing different”
Show Notes:
- My Story: Addiction, Recovery, Alignment: https://youtu.be/ivE8j73SA2o?si=LE2liXejREZtlxFQ
- Why Embracing Who You Are Is The Best Strategy: https://www.youtube.com/watch?v=sGIyIYtGl5s
- 10X Is Easier Than 2X: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X
When you’re ready, here are 3 ways I can help you:
📬 Work Less Wednesday (FREE)
My weekly email. What I’m learning, doing, and thinking about. 30k readers.
worklesswednesday.com
🏖 How To Work Less
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)
learn.howtoworkless.com
🧪 Work Closely With Me.
If you’re an entrepreneur making 6-7 figures and want direct mentorship and consulting with me, let’s talk.
calendly.com/richwebster/lab
Instagram: https://instagram.com/richwebz
YouTube: https://www.youtube.com/@richwebz
Threads: https://threads.net/richwebz
Twitter: https://twitter.com/richwebz
Next Episode
10 Shifts To Go From $100k To $500k As A Solopreneur
A few weeks ago my client Seth asked me a great question: "What are the core principles I need to know to go $100k to $500k/yr?"
This 60 minute podcast is my response.
When you’re ready, here are 3 ways I can help you:
📬 Work Less Wednesday (FREE)
My weekly email. What I’m learning, doing, and thinking about. 30k readers.
https://www.worklesswednesday.com
🏖 How To Work Less
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com
🧪 Work Closely With Me
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), watch this video, then let's talk:
https://learn.howtoworkless.com/lab/
Instagram: https://instagram.com/richwebz
YouTube: https://www.youtube.com/@richwebz
Threads: https://threads.net/richwebz
Twitter: https://twitter.com/richwebz
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