Can You Say What Your Strategy Is?

09/25/18 • 20 min

Can you summarize your purpose in 35 words or less? To create a Strategy Statement for your team, you will need to define the Objective, Scope and Advantage. In this podcast we discuss the Harvard Business Review article, "Can you say what your strategy is?" by reviewing the story of Edward Jones, the financial adviser.

Previous Episode

Is Your Pipeline Dry?

Relationships are the foundation of all businesses. Once a relationship is established, it is less expensive to maintain this relationship, than it is to go out and develop a new one. The benefit of filling up your pipeline and having the discipline to keep it full every month, is soon realizing that there is an unlimited supply of business waiting for you. During this Business Meeting, Reynolds helps you understand how to keep your pipeline full.

Next Episode

Is it a Nice to Have or Need to Have?

The founder of the Boston Beer Company, Jim Koch, shares tons of business strategies in his book “Quench Your Own Thrist.” This video on covers 3 of them:
1. Don’t risk what you have to get what you don’t need.
2. Don’t hire until employees will pay for themselves, either in sales or cost savings day 1.
3. Never hire someone unless they raise the average.

I hope you will apply these strategies when you begin business planning for next year.