Driving A Total Revenue Management Approach: Julie Grieve, Founder and CEO of Criton

12/30/19 • 19 min

In the latest episode of the RevCast Podcast we caught up with Julie Grieve, founder and CEO of Criton - an award-winning technology provider based in Edinburgh. Julie discusses driving a total revenue management approach with the help of technology, what the main challenges are, how to implement this approach and what cultural shift needs to happen for a business to adopt this technology. Julie emphasises the importance of providing a service that exceeds guest expectations and makes staff's lives easier. Criton enables hotels to digitise their guest information and bring all their guest-facing technology into one easy-to-use branded mobile app. Criton’s mission is to give independent hotels access to the same technology that large hotel chains already adopt.

Previous Episode

It's all about the Data!

Bastien Briole, Co Founder and CEO of Profit Intelligence, joins us to talk about all things 'data'. Why is data so important to profit optimisation within a hotel? What type of data is crucial to drive robust, strategic decision making? And what are the key steps hotels need to think about when trying to address the 'data challenge'?

Next Episode

People Will Never Be Replaced

In this episode of the RevCast Podcast we caught up with serial entrepreneur within revenue management technologies, Andriaan Kleingeld, Owner and CEO of HSDS (Hospitality Software Development Services).

Adriaan draws on his vast breadth and depth of experience in the hospitality and technology space, as he talks about, as we move towards a culture of total profit management, how revenue management software of today will be at the heart of a companies operational software of tomorrow...and why even the most sophisticated revenue management technology will always be reliant on people.