Kirk Keel, Co-founder & Co-CEO of Stantt, Talks About Offline Strategies for DTC Brands

This episode of the Retail X Series podcast features an in-depth conversation about offline sales strategies for DTC brands including pop-ups, wholesale and bricks & mortar, with Kirk Keel, Co-founder & Co-CEO of Stantt, a menswear brand. Kirk talks about how Stantt built up their wholesale business to over 400 stores, including specialty stores and Nordstrom, while also running pop-ups and their online channel. For founders who want to crack the wholesale code, this is a can’t-miss episode.

Topics:
- Why and when Stantt started focusing on offline channels for growth
- The pros and cons of pop-ups and how to some locations work better than others
- Testing mall versus urban pop-up experiences and how they’re different
- Networking to get the right contacts at department stores to build a relationship
- Testing wholesale with larger chains like Nordstrom and the keys to making that test successful
- Working with salespeople at wholesale to make your brand a success
- Optimizing time and effort at trade shows to gain more wholesale accounts
- How wholesale has been affected during COVID and how Stantt is working to support wholesale partners
- What the bricks and mortar world and consumer preference might look like in the future
Music by Eino Toivanen, kongano.com
Edited by Deven Shah

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