How to Sell a Consumer Product into Costco, Featuring Michelle Razavi of Elavi

How can a startup with only two full-time employees sell their food product into Costco? This episode features Michelle Razavi, Founder & CEO of Elavi, a startup that specializes in gut-friendly, low-sugar dessert spreads. Michelle will tell us all about her journey getting her product into Costco.

Topics:

• When in Elavi’s growth did Costco appear on their radar
• Why Costco was a fit for Elavi, and how they got in the front door
• How Elavi managed diligence and leaned on advisors for help
• What steps Elavi had to take to be ready to sell into Costco
• What is a Costco roadshow and how Elavi managed it
• Key metrics that Michelle and her co-founder tracked during roadshow days
• How Elavi turned the roadshow into a purchase order
• What launching in stores required – including more financing
• Why doing the research and being prepared is so critical when considering wholesale sales

Music by Eino Toivanen, kongano.com

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