
Inflation's Uneven Impact Across Age Groups
02/24/25 • 6 min
1 Listener
S1:E1 Retail Intelligence: Understanding Inflation's Differing Impact
Welcome to the Retail Razor Podcast Network's latest show, Data Blades! In this debut episode, we explore how inflation impacts different consumer demographics. Featuring Georgina Nelson, CEO of TruRating, we uncover insights derived from over 170,000 survey responses from the UK, North America, and Australia. Learn how rising costs affect seniors versus under-30s shoppers differently, and why a nuanced approach in retail strategies is essential. Join hosts Ricardo Belmar and Casey Golden as they discuss how retailers can tailor their messaging and strategies to stay competitive in these challenging economic times. Don't miss out on these valuable insights!
Subscribe to our Newsletter: https://retailrazor.substack.com
Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube
(00:00) Show Intro
(01:11) Georgina Nelson - How Inflation Impacts Everyone
(05:11) Show Close
Meet your hosts, helping you cut through the clutter in retail & retail tech:
Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.
cEuZNG5eKGvaTmZCTYEw
S1:E1 Retail Intelligence: Understanding Inflation's Differing Impact
Welcome to the Retail Razor Podcast Network's latest show, Data Blades! In this debut episode, we explore how inflation impacts different consumer demographics. Featuring Georgina Nelson, CEO of TruRating, we uncover insights derived from over 170,000 survey responses from the UK, North America, and Australia. Learn how rising costs affect seniors versus under-30s shoppers differently, and why a nuanced approach in retail strategies is essential. Join hosts Ricardo Belmar and Casey Golden as they discuss how retailers can tailor their messaging and strategies to stay competitive in these challenging economic times. Don't miss out on these valuable insights!
Subscribe to our Newsletter: https://retailrazor.substack.com
Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube
(00:00) Show Intro
(01:11) Georgina Nelson - How Inflation Impacts Everyone
(05:11) Show Close
Meet your hosts, helping you cut through the clutter in retail & retail tech:
Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.
cEuZNG5eKGvaTmZCTYEw
Next Episode

Navigating the Price Surge: Shifting Shopping Habits
S1:E2 Economic Waves: How Price Hikes Transform Shopping Trends
Welcome to another Retail Razor: Data Blades episode, where we explore real-world numbers and consumer insights with Georgina Nelson, CEO of TruRating. We discuss how rising prices are affecting shopper behavior. Georgina shares data showing significant changes: 63% of U.S. consumers are driving less due to high gas prices, 60% are cooking more at home, and 74% are using shopping lists—reflecting increased spending discipline. We also explore how retailers can turn these challenges into opportunities by enhancing customer experience and building loyalty. Hosted by Ricardo Belmar and Casey Golden, tune in for valuable insights and strategies to navigate the current economic landscape.
Subscribe to our Newsletter: https://retailrazor.substack.com
Subscribe to our YouTube channel: https://bit.ly/RRShowYouTube
(00:00) Show Intro
(01:12) Georgina Nelson - How Rising Prices Are Impacting Shopping Habits
(05:43) Show Close
Meet your hosts, helping you cut through the clutter in retail & retail tech:
Ricardo Belmar is an NRF Top Retail Voices for 2025 and a RETHINK Retail Top Retail Expert from 2021 – 2025. Thinkers 360has named him a Top 10 Retail Thought Leader, Top 50 Management Thought Leader, Top 100 Digital Transformation Thought Leader, and a Top Digital Voice for 2024. He is an advisory council member at George Mason University’s Center for Retail Transformation, and is the director partner marketing for retail & consumer goods at Microsoft.
Casey Golden, is the CEO of Luxlock, a RETHINK Retail Top Retail Expert from 2023 - 2025, and Retail Cloud Alliance advisory council member. Obsessed with the customer relationship between the brand and the consumer. After a career on the fashion and supply chain technology side of the business, now slaying franken-stacks and building retail tech!
Includes music provided by imunobeats.com, featuring Tech Lore from the album Beat Hype, written by Heston Mimms, published by Imuno.
The Retail Razor: Data Blades - Inflation's Uneven Impact Across Age Groups
Transcript
Welcome to our new Retail Razor Show, DataBlades, our new standalone Retail Razor
Show, where we talk real world numbers andslice through measurable consumer insights
based on research at the point of sale.
And bringing us that slicing and dicing ofdata is Georgina Nelson, CEO of TruRating.
TruRating helps retailers heardirectly from vali
If you like this episode you’ll love
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