
293 - What’s Good for Your Ego Is Bad for Your Business
02/18/25 • 42 min
In this episode, you'll discover:
- Truth: If it’s about the TOR, it’s not about the TIC.
- Identify where you struggle to let go—that’s the next mountain you need to move.
- The more you focus on growing your team, the more your business will grow—and the less it will revolve around you.
- A truly sustainable business is scalable, durable, and transferable—build for the long term.
Episode Highlights
00:52 - Why running your business from workshop to workshop, rather than Monday to Monday, creates sustained momentum and growth.
02:23 - Understand why what’s good for your ego is often bad for your business and how pride can become a major constraint.
05:31 - How unchecked ego robs you of peace and limits the full potential of your business, leadership, and personal life.
08:24 - The concept of "heart, head, hands, feet" as a framework for recognizing and addressing ego-driven decisions.
11:01 - How making your business dependent on you as the leader creates scalability, durability, and transferability issues.
14:32 - How shifting from an ego-driven identity to a CEO mindset allows for sustainable growth and a thriving leadership team.
17:04 - The analogy of metamorphosis, comparing the shift from owner-operator to CEO as the transformation from caterpillar to butterfly.
19:27 - Insights into why building scalable systems, rather than personality-driven leadership, ensures long-term success.
21:46 - The importance of developing your team to build the business, rather than centering success solely on yourself.
26:49 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Medic Cloud please visit: https://mediccloud.com.au/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
In this episode, you'll discover:
- Truth: If it’s about the TOR, it’s not about the TIC.
- Identify where you struggle to let go—that’s the next mountain you need to move.
- The more you focus on growing your team, the more your business will grow—and the less it will revolve around you.
- A truly sustainable business is scalable, durable, and transferable—build for the long term.
Episode Highlights
00:52 - Why running your business from workshop to workshop, rather than Monday to Monday, creates sustained momentum and growth.
02:23 - Understand why what’s good for your ego is often bad for your business and how pride can become a major constraint.
05:31 - How unchecked ego robs you of peace and limits the full potential of your business, leadership, and personal life.
08:24 - The concept of "heart, head, hands, feet" as a framework for recognizing and addressing ego-driven decisions.
11:01 - How making your business dependent on you as the leader creates scalability, durability, and transferability issues.
14:32 - How shifting from an ego-driven identity to a CEO mindset allows for sustainable growth and a thriving leadership team.
17:04 - The analogy of metamorphosis, comparing the shift from owner-operator to CEO as the transformation from caterpillar to butterfly.
19:27 - Insights into why building scalable systems, rather than personality-driven leadership, ensures long-term success.
21:46 - The importance of developing your team to build the business, rather than centering success solely on yourself.
26:49 - Dr. Malcolm is joined by Success Partner, Sam Ogutucu, founder of Medic Cloud, who shares how his company helps chiropractors streamline IT infrastructure and X-ray systems for efficient, scalable growth. Medic Cloud optimizes clinic launches, automates workflows, and integrates cost-effective X-ray solutions to maximize efficiency and ROI. Discover how their innovative tech solutions enhance operations, reduce costs, and support seamless practice growth.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Medic Cloud please visit: https://mediccloud.com.au/
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
Previous Episode

292 - People & Process
In this episode, you'll discover:
- Why building a diverse team is both challenging and invaluable.
- The key to creating an environment where impatience with process leads to growth.
- Fact: The more process-driven you are, the more patient you become.
- How to develop the maturity to balance urgency and patience—without losing your edge.
Episode Highlights
03:26 - The importance of treating business like a marathon, balancing short sprints with long-term endurance for sustained success.
06:15 -How increased demand can reveal capacity issues and why identifying what would break first is key to future scalability.
08:55 - The difference between patience with people and impatience with process and how it impacts leadership and team dynamics.
12:03 - Why urgency in business is necessary but must be balanced with patience to prevent strained relationships and setbacks.
15:12 - Gain insight into how developing patience in hiring and onboarding processes leads to stronger, long-lasting team relationships.
18:07 - Why scaling a business requires patience with people while maintaining a relentless focus on improving systems and procedures.
20:31 - How hiring for complementary strengths builds a balanced team and fosters long-term business sustainability.
22:26 - Why diverse leadership teams strengthen business outcomes and create an environment for growth and success.
Resources Mentioned
Register Now for the TRP Remarkable Team Building Immersion - Feb 28 and Mar 1, 2025 in Brisbane, AUS - https://theremarkablepractice.com/upcoming-events/
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Platinum Systems please visit: https://www.platinumsystem.com/
Subscribe to our newest podcast "Build Your Remarkable Practice" here: https://podcasts.apple.com/us/podcast/build-your-remarkable-practice-for-chiropractors/id1734107477
Schedule a Brainstorming call with Dr. Pete
Dr. Stephen’s Book – The Remarkable Practice: The Definitive Guide to Build a Thriving Chiropractic Business
Next Episode

294 - Pirate Ship vs. Battleship
In this episode, you'll discover:
- Discover the 7 key attributes that separate a chaotic pirate ship from a well-run battleship in business.
- Learn how the obstacles holding you back are directly tied to how much your business operates like a pirate ship.
- Why success depends on Operationalizing, Professionalizing, and Optimizing at every stage of growth.
- Master this shift, and you’ll unlock optionality—the ultimate reward of building a remarkable, resilient business.
Episode Highlights
00:52 - Learn how running a business like a battleship instead of a pirate ship creates scalability, sustainability, and long-term success.
03:25 - Discover how passion alone won’t sustain a business and why structuring operations with mission-driven systems ensures growth.
06:17 - Understand how businesses driven by clear strategy and accountability avoid chaos, stress, and unpredictability.
08:41 - Explore how having a charted course for your business allows for adaptability in changing conditions while still staying on track.
11:59 - Gain insight into why leveraged operations, rather than brute force, lead to higher efficiency and a stronger business foundation.
15:12 - Learn how increased accountability leads to greater traction, productivity, and profitability in scaling operations.
19:07 - Hear why businesses built on systems, not personalities, create long-term value and transferable equity for future ownership.
22:29 - Understand why setting clear expectations and agreements minimizes chaos, drama, and inefficiency in team dynamics.
25:48 - Discover how turning a business from a job into a sustainable, transferable asset increases its long-term value.
30:52 - Learn why a well-structured business attracts buyers and top talent, making it a highly sought-after and scalable enterprise.
31:41 - Dr. Pete talks with Success Partner, Mark Murdock from Aspen Laser about the benefits of photobiomodulation, or light therapy, for chiropractic practices. Mark explains the science behind light therapy and its impact on patient health, detailing their Aspen Laser and TheraLite Bed devices. With a practical ROI perspective, learn how you can integrate these technologies into your practice to enhance patient outcomes and boost revenue.
Resources Mentioned
To learn more about the REM CEO Program, please visit: http://www.theremarkablepractice.com/rem-ceo
For more information about Aspen Laser please visit: https://www.aspenlaser.com
Schedule a Brainstorming call with Dr. Pete
Follow Dr Stephen on Instagram: https://qr.me-qr.com/l/riDHVjqt
Follow Dr Pete on Instagram: https://qr.me-qr.com/I1nC7Hgg
Prefer to watch? Catch the podcast on YouTube at: https://www.youtube.com/@TheRemarkablePractice1
To listen to more episodes visit https://theremarkablepractice.com/podcast/ or follow on your favorite podcast app.
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