30 How to Create a Content Strategy for Any Brand with Madi Brown
Explicit content warning
11/20/24 • 42 min
Struggling to figure out how to create a content strategy that actually drives results for your business?
Don’t worry - this week’s episode is exactly what you need. Jaiden is teaming up with content strategy and brand photography expert, Madi Brown, to share all the dos and don’ts of content strategy - from building a cohesive brand identity to balancing aesthetics with messaging that truly connects. Jaiden and Madi also explore the importance of experimenting with your content and why community and connection are non-negotiables for business growth.
If you’re tired of feeling stuck in a content rut or just want to refine your approach, this episode is packed with actionable tips you can start using today.
MADI BROWN INSTAGRAM: https://www.instagram.com/madibrowncreative/
FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/
WATCH THE VIDEO EPISODE HERE: https://youtu.be/-E2NWRQXgPc
GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/11/20/how-to-create-a-content-strategy-for-any-brand-with-madi-brown/
INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram
Use code PODCAST for 20% off!
Struggling to figure out how to create a content strategy that actually drives results for your business?
Don’t worry - this week’s episode is exactly what you need. Jaiden is teaming up with content strategy and brand photography expert, Madi Brown, to share all the dos and don’ts of content strategy - from building a cohesive brand identity to balancing aesthetics with messaging that truly connects. Jaiden and Madi also explore the importance of experimenting with your content and why community and connection are non-negotiables for business growth.
If you’re tired of feeling stuck in a content rut or just want to refine your approach, this episode is packed with actionable tips you can start using today.
MADI BROWN INSTAGRAM: https://www.instagram.com/madibrowncreative/
FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/
WATCH THE VIDEO EPISODE HERE: https://youtu.be/-E2NWRQXgPc
GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/11/20/how-to-create-a-content-strategy-for-any-brand-with-madi-brown/
INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram
Use code PODCAST for 20% off!
Previous Episode
29 Why Should You Build a Visual Identity with Nicole Nixon
Many hairstylists rely on posting photos of their work, hoping clients will just show up. But without a unique brand, they could be leaving serious money on the table...
In this week’s episode, Jaiden sits down with Nicole Nixon, a branding expert and marketing strategist in the beauty industry, to answer the question: "Why should you build a visual identity?"
Nicole dives deep into the power of a strong visual identity for hairstylists, emphasizing how a cohesive look across all platforms—from Instagram to in-salon aesthetics—creates a memorable brand that clients recognize and trust. You’ll also hear Nicole’s expert advice on identifying and communicating your unique perspective, and DIY branding and marketing tips that any hairstylist can start now.
This episode is a must-listen for hairstylists, creative entrepreneurs, and anyone looking to elevate their brand and build a visual identity that resonates.
NICOLE NIXON INSTAGRAM: https://www.instagram.com/itsnicolenixon/?hl=en
FOLLOW JAIDEN ON INSTAGRAM: https://www.instagram.com/theravesocial/
WATCH THE VIDEO EPISODE HERE: https://youtu.be/ByE8dOblAZQ
GET THE FULL SHOW NOTES HERE: https://theravesocial.com/2024/11/06/why-should-you-build-a-visual-identity-with-nicole-nixon/
INTENTIONAL INSTAGRAM: https://stan.store/theravesocial/p/intentional-instagram
Use code PODCAST for 20% off!
Next Episode
31 Lessons of 2024: Softening, Simplifying, and Showing Up Authentically with Natalie De Vincenzi
This week’s episode is all about the hard-earned lessons that shaped 2024.
Jaiden sits down with mindset and business coach Natalie De Vincenzi to reflect on the highs, lows, and everything in between. They dive into how social media platforms (hello, Threads) are changing the game, the challenges of staying authentic in an echo chamber of business advice, and why the era of hustle culture is finally making way for a softer, more sustainable way of working.
This episode isn’t about the same old hashtag and algorithm talk—it’s about seeing the bigger picture and focusing on what truly matters: connection, authenticity, and trusting yourself.
If you’ve been feeling overwhelmed by the pressure to “do it all,” this episode will be a breath of fresh air. It’s packed with actionable advice, hard truths, and plenty of laughs. Plus, Natalie’s mindset tips are chef’s kiss.
Hit play now - you’ll walk away inspired, empowered, and ready to take on 2025 like the boss babe you are.
GET INTENTIONAL INSTAGRAM: Use code PODCAST for 20% off!
The Rave Social Podcast - 30 How to Create a Content Strategy for Any Brand with Madi Brown
Transcript
Jaiden Robinson 00:00:11 Hello everyone, and welcome back to The Rave Social Podcast. I'm your host, Jaiden, and today we have Madi Brown, who is a content creator and content strategist. She's also a good friend of mine, and we're really excited to have her on the podcast today to talk about why content creation and content strategy is so important for your business. It just gets more important every single day. So, Madi, why don't you tell us a little bit about what you do, who you serve, an
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