Bianca Blake & Prashant Mahajan - Klickrr

09/13/24 • 35 min

Bianca Blake and Prashant Mahajan are the co-founders of Klickrr.

Klickrr is a cloud-based communications platform that provides an easy-to-use, ‘done for you’ service, helping businesses send compliant text messages that cut through the clutter and connect with their customers. It is designed to help startups and mid-sized businesses enhance their revenue, make it predictable, and scale efficiently.

Bianca, who now holds the role of CEO, is a hugely experienced marketer with a rich professional background, including 15 years of global marketing experience in various sectors including pharmaceutical, consumer healthcare, and FMCG.

Prashant, who now acts as Klickrr’s CTO, designed and built the Klickrr platform from the ground up, serving over 100 businesses, government agencies, non-profits, and SMEs, sending millions of SMS messages since its inception.

In this episode:

Bianca and Prashant share their professional and entrepreneurial journey as co-founders of Klickrr.
They discuss the key role that SMS can still play in the successful marketing and communications strategy of businesses of all sizes.
They offer tips on how a business can set themselves up for success in advance of launching their own SMS marketing channel.
Both talk about the own challenges behind the brand development and marketing of the Kilckrr business itself and their plans for future growth as business leaders.

Bianca Blake and Prashant Mahajan are the co-founders of Klickrr.

In this episode:

Bianca and Prashant share their professional and entrepreneurial journey as co-founders of Klickrr.
They discuss the key role that SMS can still play in the successful marketing and communications strategy of businesses of all sizes.
They offer tips on how a business can set themselves up for success in advance of launching their own SMS marketing channel.
Both talk about the own challenges behind the brand development and marketing of the Kilckrr business itself and their plans for future growth as business leaders.

Previous Episode

Elad Hefetz - Airfleet

Elad Hefetz is the CEO at Airfleet. Elad loves everything tech and marketing. With more than 10 years researching technologies and innovation and 7 years in marketing, he leverages tech to support marketing, and uses marketing to explain the tech.

Airfleet focuses on creating and optimizing websites for tech B2B with a buyer journey that makes sense and generates revenue.
In this episode:
Elad discusses modern B2B marketing strategies, focusing on identifying customer personas, personalizing customer journeys, and utilizing technology to optimize marketing efforts.

He outlines various methods for identifying customer personas based on website interactions. Expensive techniques involve analyzing enriched data to determine who is visiting a site, while more cost-effective strategies use simpler methods such as tracking user interactions with specific pages related to their department. This allows marketers to target users based on their behavior and presumed departmental affiliation. The discussion further delves into the non-linear nature of the buyer's journey, challenging the traditional funnel model. Elad emphasizes the importance of understanding the customer's stage in the buying process, using analytics to track and target based on multiple visits and interactions, rather than a straightforward path.

The conversation also touches on the evolving nature of content delivery, with a strong stance against gating content behind forms. The speaker advocates for making information freely available on websites to educate and engage potential customers without barriers. This approach is aligned with the changing preferences of B2B buyers who increasingly seek to educate themselves before making purchasing decisions. The emphasis is on providing value through accessible, high-quality content rather than traditional lead capture methods.

Key business tips highlighted in the discussion include:

Utilizing customer behavior data to personalize the marketing approach and optimize customer journeys.
Emphasizing the importance of understanding and adapting to the non-linear buyer's journey.
Advocating for open access to informational content to facilitate customer education and engagement.
Leveraging technology to identify and target specific customer personas effectively.
Moving away from outdated content delivery methods like PDFs and gated content to enhance customer experience and accessibility.

Next Episode

Natalia Pamich - Global Marketer & Skincare Entrepreneur

In this episode of the Radical Global Marketing Podcast, Mike interviews Natalia Pamich, a global marketer with a wealth of experience from brands like Revlon, PepsiCo, and L’Oreal, who’s now embarking on an entrepreneurial journey with her own skincare line. Natalia shares insights from her international upbringing and career, covering the essentials of adapting to diverse markets, mastering sales to understand consumer behavior, and building brands that resonate globally. She also dives into the latest marketing trends, from influencer strategies to the transformative potential of AI, offering listeners fresh perspectives on what it takes to succeed in today’s fast-evolving landscape.

Key Insights from Natalia:

Embrace Cultural Awareness
Natalia’s global upbringing taught her to connect with diverse people and perspectives—a crucial skill for any marketer today! Her advice? Embrace cultural nuances to resonate more deeply with your audience.
Start in Sales for Real-World Insight
Before diving into marketing, Natalia got firsthand experience in retail sales, learning what truly drives customers’ decisions. For aspiring marketers, she suggests this as an invaluable way to understand buyer behavior.
Foundation First, Adapt Second
Switching from beauty to food and beverages? For Natalia, it was all about adapting core marketing principles to each new category. The fundamentals of marketing don’t change, so focus on mastering them before fine-tuning to specific markets.
Innovate as an Indie
Natalia is now launching her own skincare brand, bringing an indie, challenger mentality to a competitive field. She highlights the importance of rethinking traditional approaches and crafting a brand that feels authentic and disruptive.
Digital Dominance and DTC
With digital at the heart of her strategy, Natalia will launch her skincare line direct-to-consumer. DTC gives brands full control over messaging, pricing, and customer experience—a must for any emerging brand.
Influencers & AI: Marketing Trends to Watch
Influencers remain essential, but Natalia notes the rise of micro- and nano-influencers, making brand alignment more precise. She also predicts AI and VR will shape marketing, though regulatory and ethical questions abound.
Conquer Fear in Entrepreneurship
Shifting from corporate to entrepreneurship, Natalia shared the importance of pushing past fear. Acknowledging doubt is normal, but letting go of fear opens doors to fresh ideas and rewarding challenges.