The power of sustainable PR with Anna Scott

08/04/22 • 29 min

The Rachel Kurzyp Show

Going viral shouldn't be your goal.

Why?

The goal of PR isn't to be a one-hit-wonder.

It's to continuously build the know, like and trust factor with your audience through sustainable visibility tactics.

If you're spending all your time on content you hope will go "viral" and aren't seeing results, listen to my conversation with Visibility & PR Coach Anna Scott.

In this episode, we chat about:

✨ What sustainable PR is

✨ Why going viral isn't always a good thing

✨ How PR can get small business owners more clients and sales

✨ Common mistakes when doing PR

✨ Three simple things you can do to increase your visibility today

Anna is your go-to Visibility & PR Coach, empowering passion-led women in business to become their own Hype Women so they can grow their audience, become noteworthy in their industry and take their business to the next level.

Using over a decade worth of experience with some of Australia’s biggest homegrown brands coupled with her intimate knowledge of the small biz world, she supports her clients with the confidence and know-how they need to be PR Ready in a way that is down-to-earth, easy to follow, easy to implement and most importantly gets results.

If you are looking for a Coach to help to supercharge your visibility, reach new audiences and grow, Anna will help you identify and go after the opportunities you never knew were possible for you and your business.

Connect with Anna Scott

Website: https://www.annascott.com.au/
Instagram: annascott.pr

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Going viral shouldn't be your goal.

Why?

The goal of PR isn't to be a one-hit-wonder.

It's to continuously build the know, like and trust factor with your audience through sustainable visibility tactics.

If you're spending all your time on content you hope will go "viral" and aren't seeing results, listen to my conversation with Visibility & PR Coach Anna Scott.

In this episode, we chat about:

✨ What sustainable PR is

✨ Why going viral isn't always a good thing

✨ How PR can get small business owners more clients and sales

✨ Common mistakes when doing PR

✨ Three simple things you can do to increase your visibility today

Connect with Anna Scott

Website: https://www.annascott.com.au/
Instagram: annascott.pr

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz

Previous Episode

Creating a promotional calendar that honours my humanity

Over the last 12 months, I've found myself resisting the always-promoting-an-offer energy that is encouraged in the online space.

And as a result, I've been making some changes.

I've retired my entire offer suite so I can serve my clients with one signature offer.

I've created my own 6 weeks on, and 6 weeks off promotional calendar, so I show up and sell in a way that honours my energy and ways of being.

And I've reassessed how I create deadlines and define goals in my business with my nervous system in mind.

The result?

I've never felt more aligned with my mission or at ease in my business on the daily.

If you want to redefine how you show up, serve and sell in your business, this is the episode for you.

I'm walking you through why I made changes, how I did it and how I felt along the way.

Resources and Links:

Episode 64: A day in the life of a marketing coach

Episode 43: Soul Searching Questions Every Business Owner Should Ask

Book your call: Learn how we can work together in my 1:1 Coaching Program

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Next Episode

Sell out your offers with non-salesy emails with Brenna McGowan

Email is finally 'cool' again.

As we see more and more business owners add email marketing to their sales strategy, it's important to note that email never really went out of fashion.

It's always had a better conversion rate than social media, and it has been the preferred choice for many to build long-lasting relationships with their community.

And now, with reach and conversion rates declining on social media, there's never been a better time to create an email strategy ready for your next launch.

Want to enjoy the benefits of email marketing? Listen to my conversation with strategic copywriter Brenna McGowan.

In this episode, we chat about:

✨ Email marketing defined in simple terms

✨ Why email is such a powerful sales and marketing channel

✨ How to nurture your audience with regular emails

✨ What to include in your emails to build the know, like and trust factor

✨ Different ways you can use email if you're not a word person

Brenna McGowan is a strategic copywriter, marketing consultant and launch pro. She believes that hustle-based, high-pressure program launches don’t serve you or your customers. Instead, she helps you leverage pre-launch content to show your customers empathy, credibility, authority, and personality—so you can launch with confidence, less stress, and more sales.

When Brenna’s not strategising or helping clients launch, you can find her walking her pug Frank, practising yoga, reading cheesy romance books, or shuttling one of her three teenagers around their Northern California neighbourhood.

Connect with Brenna McGowan

Website: https://brennamcgowan.co
Instagram: brennamcgowanco

Freebie: Learn how to use segues in your emails

Resources and links

Book a call to learn more about my 1:1 coaching

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What does an aligned and profitable business look like for you? Take the quiz. https://rachelkurzyp.com.au/quiz