How to repurpose your long-form content with Mariah MacInnes

08/02/23 • 38 min

What are your content creation habits?

Are you a poster then ghoster?
Are you a create, share, repeat daily machine?

If these strategies feel good and bring you sales, don't change a thing.

But if creating content is always number one on your to-do list, it's time to learn how to repurpose your long-form content.

Your potential clients need to see, hear and feel your messages multiple times.

And your brain needs to wander in between coming up with ideas.

Reusing your content is a good thing.

Knowing how to build on the work you've already crafted is game-changing as a small business owner.

If you'd like to deepen your content repurposing skills, listen to my conversation with Mariah.

In this episode, we chat about the following:

✨ What long-form content looks like in the age of 8-second Reels
✨ What a repurposing strategy can look like beyond sharing on IG
✨ How sharing the same message on repeat helps you make more sales
✨ The common repurposing roadblocks and challenges and how to overcome them
✨ Three simple ways to get the most out of your content strategy today

Content Queen is a content marketing agency and educational business for online business owners and entrepreneurs. Content Queen is a team of Freelancers helping you build a more profitable brand using content marketing as a business strategy. We do this with our “Do it For You” solutions and retainer packages or through our DIY courses and templates!

Content Queen is the one-stop shop for all things marketing, content creation and content writing. We are here to help you show up more consistently in the online space. We are here to help you create more brand awareness around your business so you can market your purpose-driven business, gain the clients you want, and live a life full of alignment and purpose!

Connect with Mariah MacInnes

Website: https://www.contentqueenmariah.com/
Instagram: https://www.instagram.com/contentqueenmariah/
Quiz: which content channel is right for you? https://sales.contentqueenmariah.com/content-quiz

Resources and links

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

What are your content creation habits?

Are you a poster then ghoster?
Are you a create, share, repeat daily machine?

If these strategies feel good and bring you sales, don't change a thing.

But if creating content is always number one on your to-do list, it's time to learn how to repurpose your long-form content.

Your potential clients need to see, hear and feel your messages multiple times.

And your brain needs to wander in between coming up with ideas.

Reusing your content is a good thing.

Knowing how to build on the work you've already crafted is game-changing as a small business owner.

If you'd like to deepen your content repurposing skills, listen to my conversation with Mariah.

In this episode, we chat about the following:

Connect with Mariah MacInnes

Website: https://www.contentqueenmariah.com/
Instagram: https://www.instagram.com/contentqueenmariah/
Quiz: which content channel is right for you? https://sales.contentqueenmariah.com/content-quiz

Resources and links

Website: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

Previous Episode

There's no right way to freelance with Taylor Marsden

Returning to a 9-5 job doesn't mean you've failed at this business thing.

Trusting, backing and giving your career your all can look like deciding a regular paycheck, sick leave and being supported by a team is exactly what you need right now.

Our career paths don't look like they did for our parents, yet we still carry the stigma and shame of switching things up.

If you feel it's time for a change or a new direction, you'll love this casual, honest conversation with one of my biz besties, Taylor, who has reimagined her freelance career over the past year.

In this episode, we chat about the following:

✨ Questions to ask yourself if you're considering returning to a 9-5 job
✨ How to navigate feelings of shame and failure
✨ Why going back to full-time work can benefit your freelance career
✨ Pros and cons of juggling full-time work and running a business on the side
✨ Three simple things you can do today to prepare and be ready for new work opportunities

Taylor Marsden is a freelance copywriter on a mission to demystify the world of digital copywriting for business owners & newbie copywriters alike! Defining your brand's unique message and voice is at the heart of her copy methodology — and in layman's terms? She'll help you sell your stuff and make you sound good too.

Connect with Taylor Marsden

Website: https://www.taylormarsden.com/ Instagram: https://www.instagram.com/copywritertay/
Project proposal template: https://www.taylormarsden.com/shop (I have this! Highly recommend)

Resources and links

Book your seat: A Stage Unscripted Event in MelbourneWebsite: rachelkurzyp.com.au

Instagram: @rachel_kurzyp

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