4 unethical marketing tactics you should avoid using

09/03/20 • 10 min

4 unethical marketing tactics that I’m seeing business owners using on the daily and what to do instead. If well-known business owners are using these marketing tactics, it must be OK right? I know it’s hard to believe, but many of the business owners we have traditionally looked up to are using unethical marketing tactics. We have an ethical and moral obligation as business owners to ensure the wellbeing of our community and not cause harm. This episode will give you a deeper insight into why some marketing tactics are unethical and how you can still market your business successfully on your own terms while upholding your values, practising empathy, and being aware of the constructs in which you operate in. Resources and Links: Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE – The Complete Road Map for a Successful and Stress-free Launch: rachelkurzyp.com.au/successfulsales

Previous Episode

How to convert your followers into clients in 5 minutes a day

If you know content marketing is important, but you don’t have enough hours in a day, this episode is for you. Today I’m sharing 4 simple and easy to action content marketing tips that will help you convert your followers into clients in less than 5 minutes a day. When used together, they will improve your current engagement, increase your current reach, and help you generate more warm leads from the content you’re already creating. Specifically, I’m teaching you how to write scroll stopping headlines, use call-to-actions that move followers down your sales funnel, start building 1:1 relationships with your community, and create content that will position you as an expert. Resources and Links: Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE - 7 Types of Content to Convert Followers into Clients: rachelkurzyp.com.au/7contenttypes

Next Episode

Why I’m done selling people shiny objects they don’t need

Working in my family’s business as a kid, shaped my thinking around selling, serving, and running a business. Today, I’m sharing the transformational moments in my business journey and how I got to where I am today. I cover my first experience of selling in my family business as an 8-year-old, what lead up to me quitting my day job, and the steps I’ve taken to build a profitable business that supports my multi-passionate lifestyle. Not only have my strong feelings, values, and ethics around selling informed everything I do in my business, they also inform how I teach business, sales, and marketing strategies to my clients. I hope my sharing insights into my values and decision-making process; you’ll be inspired to blend who you are with what you do too. Resources and Links: Website: rachelkurzyp.com.au Instagram: @rachel_kurzyp FREE GUIDE – The Complete Road Map for a Successful and Stress-free Launch: rachelkurzyp.com.au/successfulsales