Ep #3: How To Create an Effective Ecommerce Content Marketing Strategy

09/15/15 • 26 min

Content marketing for ecommerce is much bigger than product descriptions and un-engaging blog posts. Your content should attract customers at every point during the buying process. It should also help you establish a long term relationship with your best customers.

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Ep #2: How To Use Buyer Personas To Attract and Persuade Customers

Do you know who your customers are? Developing persuasive messages and building buyer loyalty boils down to knowing your customer. By segmenting your audience into the most definable person, you’ll be able to create relevant messages, appeal to their self-interest and motivate them to take action.

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Ep #4: Why Trust and Authority Is The Ticket To Brand Visibility In Google Search

Are you still trying to market your ecommerce site using outdated techniques and strategies? Today, I interview David Amerland about increasing your ecommerce brand’s visibility online. This means you have to take a big picture approach