The Pursuit Of Relevance

Darren DeMatas

A podcast to help ecommerce entrepreneurs make their business relevant to search engines and people.

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Top 10 The Pursuit Of Relevance Episodes

Goodpods has curated a list of the 10 best The Pursuit Of Relevance episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Pursuit Of Relevance for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Pursuit Of Relevance episode by adding your comments to the episode page.

Ep #3: How To Create an Effective Ecommerce Content Marketing Strategy

The Pursuit Of Relevance

09/15/15 • 26 min

Content marketing for ecommerce is much bigger than product descriptions and un-engaging blog posts. Your content should attract customers at every point during the buying process. It should also help you establish a long term relationship with your best customers.

Ep #6: How To Start A Customer Loyalty Program

The Pursuit Of Relevance

11/01/15 • 28 min

Most customer loyalty programs fail because they push deep discounts and attract the wrong kind of buyers. If you’re ready to level up your ecommerce business, it might me time to start a customer loyalty program.

Ep #8: How To Increase Ecommerce Sales with Targeted Emails

The Pursuit Of Relevance

12/02/15 • 37 min

Email marketing is one of the key drivers of ecommerce sales. But many businesses get it wrong. An effective ecommerce email marketing strategy aims at creating a relevant experience through the entire customer lifecycle.

Ep #9: How To Break Free From eCommerce Marketplaces

The Pursuit Of Relevance

01/12/16 • 44 min

Selling on an ecommerce marketplace that you don't own is risky business. Sure, you might be killing it on Etsy right now, but what if they redesign their search results page and change their search algorithm?

Ep #7: How To Get More Product Reviews

The Pursuit Of Relevance

11/15/15 • 29 min

Getting reviews from customers can seem like pulling teeth. You've gone the extra mile crafting accurate product descriptions, carefully packaging and shipping products and a little feedback would be nice, right? Of course you want to know if your customers are happy. But product reviews can also help increase sales and search engine traffic. In this 29 minute podcast, Beka Rice will teach you: 1:Why online reviews are so important. 2:The right way to ask and get customer reviews. 3:How to moderate negative reviews

Ep #5: How To Maximize Results From Your Social Media Ecommerce Effort

The Pursuit Of Relevance

10/13/15 • 48 min

Is social media sucking up all your time with nothing in return? Social media is a critical aspect of increasing your ecommerce site's online visibility. When used correctly, you can build meaningful relationships with customers and influences and build a legitimate brand that people prefer over big box retailers. I am not a social media expert, so I brought in one so we can learn from. David Amerland joins us to discuss social media for ecommerce.

Ep #2: How To Use Buyer Personas To Attract and Persuade Customers

The Pursuit Of Relevance

08/18/15 • 24 min

Do you know who your customers are? Developing persuasive messages and building buyer loyalty boils down to knowing your customer. By segmenting your audience into the most definable person, you’ll be able to create relevant messages, appeal to their self-interest and motivate them to take action.

Ep #1: Why I Started A Podcast Called The Pursuit Of Relevance

The Pursuit Of Relevance

08/17/15 • 9 min

If you have an ecommerce or SaaS website you know how important it is to make your brand relevant to Google and to people. The thing is both are a moving target. It’s a constant pursuit to become relevant. You can’t depend on one or the other. You need both to succeed.

Pro's and Con's Of Selling On Your Own Site

The Pursuit Of Relevance

02/01/16 • 18 min

Ep #4: Why Trust and Authority Is The Ticket To Brand Visibility In Google Search

The Pursuit Of Relevance

09/29/15 • 34 min

Are you still trying to market your ecommerce site using outdated techniques and strategies? Today, I interview David Amerland about increasing your ecommerce brand’s visibility online. This means you have to take a big picture approach

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FAQ

How many episodes does The Pursuit Of Relevance have?

The Pursuit Of Relevance currently has 10 episodes available.

What topics does The Pursuit Of Relevance cover?

The podcast is about Seo, Ecommerce, Podcasts and Business.

What is the most popular episode on The Pursuit Of Relevance?

The episode title 'Pro's and Con's Of Selling On Your Own Site' is the most popular.

What is the average episode length on The Pursuit Of Relevance?

The average episode length on The Pursuit Of Relevance is 30 minutes.

How often are episodes of The Pursuit Of Relevance released?

Episodes of The Pursuit Of Relevance are typically released every 17 days.

When was the first episode of The Pursuit Of Relevance?

The first episode of The Pursuit Of Relevance was released on Aug 17, 2015.

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The Pursuit Of Relevance

Darren DeMatas

Top 10 The Pursuit Of Relevance Episodes

FAQ

How many episodes does The Pursuit Of Relevance have?

What topics does The Pursuit Of Relevance cover?

What is the most popular episode on The Pursuit Of Relevance?

What is the average episode length on The Pursuit Of Relevance?

How often are episodes of The Pursuit Of Relevance released?

When was the first episode of The Pursuit Of Relevance?

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