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The Pursuit Of Relevance - Ep #2: How To Use Buyer Personas To Attract and Persuade Customers

Ep #2: How To Use Buyer Personas To Attract and Persuade Customers

The Pursuit Of Relevance

08/18/15 • 24 min

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Do you know who your customers are? Developing persuasive messages and building buyer loyalty boils down to knowing your customer. By segmenting your audience into the most definable person, you’ll be able to create relevant messages, appeal to their self-interest and motivate them to take action.

08/18/15 • 24 min

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