Podcast: What makes kids tick? With Therese Caruso (Ep. 147)

02/04/19 • 23 min

Zeno Group’s managing director, global strategy and insights Therese Caruso joins Diana Marszalek in the Echo Chamber to talk about what brands need to know to reach “Gen We” – the kids aged 14 to 20 who wield influence in the family, and are radically different than the millennials that marketers have worked long and hard to understand. They have friendships based on shared values, believe success and purpose are keys to happiness and see themselves as their own personal brands.

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Davos Voices: Senior marketers & comms leaders at #wef19 (Ep. 146)

The Holmes Report's Arun Sudhaman sits down with a trio of senior marcomms leaders at the 2019 World Economic Forum at Davos, discussing the event's enduring significance, along with the challenges facing the established world order. First up, PMI communications SVP Marian Salzman discusses her surprising decision to join 'big tobacco' after a lengthy stint leading advertising and PR agencies. Salzman is followed by UN World Food Programme communications director Corinne Woods, who explores her organization's marketing challenges, along with the benefits Davos brings for NGOs. Finally, Davos veteran and TCS CMCO Abhinav Kumar joins the show to provide his reflections on this year's event and the continuing perception gap that plagues the World Economic Forum.

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Super Bowl LIII marketing & engagement review (Ep. 148)

The Holmes Report's Diana Marszalek talks through this year's Super Bowl marketing and fan experience efforts, finding them both rather disappointing, on the latest Echo Chamber episode. Joining the show are BCW president Jim Joseph and fan experience director chair Jason Teitler, along with MWWPR president Bret Werner.