
Implementing Profit First for Business Growth | Karen Hite
02/13/25 • 44 min
1 Listener
PROFITABLE TALKS...
In this episode of the Profitable Creative, host Christian Brim interviews Karen Hite, founder of Hite Digital, who shares her journey from Nicaragua to running a successful digital marketing agency in the U.S. Karen discusses the importance of helping others succeed, the implementation of the Profit First methodology in her business, and the significance of understanding key financial metrics. She emphasizes the need for business owners to be intentional about their growth and to seek knowledge to avoid painful lessons. The conversation also touches on the importance of tracking financial performance and making informed decisions based on data. In this conversation, Christian Brim and Karen Hite discuss the intricacies of running a business, focusing on labor efficiency, the impact of AI, and the challenges of hiring and firing. They share personal experiences of starting a business with little to no savings, the importance of faith in their journey, and the lessons learned from navigating difficult times. The discussion emphasizes the need for operational efficiency, the balance between growth and sustainability, and the significance of trusting the process in entrepreneurship.
PROFITABLE TAKEAWAYS...
- Karen Hite runs Hite Digital, focusing on helping others succeed.
- She emphasizes the importance of being a seeker of truth in business.
- Profit First methodology has been crucial for her business operations.
- Understanding key financial metrics is essential for growth.
- Many business owners lack awareness of their financial numbers.
- Karen's journey includes starting a business while pregnant.
- She believes in learning from others to avoid painful experiences.
- Tracking expenses and profitability is vital for business health.
- The transition from self-employment to business ownership requires a mindset shift.
- Networking and mentorship have played a significant role in her success. We have a lot of control over our labor.
- Hiring should be based on clear profitability paths.
- AI can help reassess business efficiency.
- Consolidation of teams can lead to better profitability.
- The mission of creating jobs can conflict with operational needs.
- Operational efficiencies are often addressed out of necessity.
- Faith can guide business decisions and provide strength during challenges.
- Lessons from past experiences shape future business practices.
- Trusting the process is essential in entrepreneurship.
- Seasons of business require adaptability and gratitude.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
PROFITABLE TALKS...
In this episode of the Profitable Creative, host Christian Brim interviews Karen Hite, founder of Hite Digital, who shares her journey from Nicaragua to running a successful digital marketing agency in the U.S. Karen discusses the importance of helping others succeed, the implementation of the Profit First methodology in her business, and the significance of understanding key financial metrics. She emphasizes the need for business owners to be intentional about their growth and to seek knowledge to avoid painful lessons. The conversation also touches on the importance of tracking financial performance and making informed decisions based on data. In this conversation, Christian Brim and Karen Hite discuss the intricacies of running a business, focusing on labor efficiency, the impact of AI, and the challenges of hiring and firing. They share personal experiences of starting a business with little to no savings, the importance of faith in their journey, and the lessons learned from navigating difficult times. The discussion emphasizes the need for operational efficiency, the balance between growth and sustainability, and the significance of trusting the process in entrepreneurship.
PROFITABLE TAKEAWAYS...
- Karen Hite runs Hite Digital, focusing on helping others succeed.
- She emphasizes the importance of being a seeker of truth in business.
- Profit First methodology has been crucial for her business operations.
- Understanding key financial metrics is essential for growth.
- Many business owners lack awareness of their financial numbers.
- Karen's journey includes starting a business while pregnant.
- She believes in learning from others to avoid painful experiences.
- Tracking expenses and profitability is vital for business health.
- The transition from self-employment to business ownership requires a mindset shift.
- Networking and mentorship have played a significant role in her success. We have a lot of control over our labor.
- Hiring should be based on clear profitability paths.
- AI can help reassess business efficiency.
- Consolidation of teams can lead to better profitability.
- The mission of creating jobs can conflict with operational needs.
- Operational efficiencies are often addressed out of necessity.
- Faith can guide business decisions and provide strength during challenges.
- Lessons from past experiences shape future business practices.
- Trusting the process is essential in entrepreneurship.
- Seasons of business require adaptability and gratitude.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
Previous Episode

From Viral Fame to Authentic Success | Jeremy Bishop
PROFITABLE TALKS...
In this episode, Christian Brim interviews Jeremy Bishop from Influencer Club, discussing the significance of personal branding in today's digital landscape. Jeremy shares his journey from early entrepreneurship to building a successful brand, emphasizing the importance of authenticity and a solid foundation in establishing a personal brand. The conversation explores the challenges individuals face in self-promotion, the dichotomy between viral fame and genuine success, and the responsibility that comes with building a brand. Jeremy encourages listeners to understand their goals and the impact they can have by promoting their true selves. In this conversation, Jeremy Bishop shares his journey from being part of a company to starting his own business, emphasizing the importance of self-promotion, personal branding, and the challenges of entrepreneurship. He discusses the motivations behind his transition, the significance of building relationships, and the realities of owning a business. The conversation also delves into the complexities of choosing the right business partner and the importance of focusing on what truly matters in business.
PROFITABLE TAKEAWAYS...
- Personal branding is essential for long-term success.
- Building a brand requires a solid foundation in real life.
- Self-promotion should be seen as a way to help others.
- Going viral is rare; focus on consistent growth.
- Authenticity is crucial in branding and marketing.
- Many successful individuals lack social media presence.
- Understanding your goals is key to effective branding.
- You have a responsibility to promote good business practices.
- Self-promotion can feel egotistical but serves a purpose.
- Building a brand is a long-term journey, not a quick fix. Self-promotion is essential and comes in many forms.
- Building a personal brand is crucial, even before starting a business.
- Transitioning to independence can be a slow process.
- It's important to evaluate how clients are treated in business.
- Entrepreneurship involves navigating tough decisions and relationships.
- Not everyone is cut out for entrepreneurship; some thrive better in employment.
- Starting a business requires focus on immediate revenue generation.
- Choosing the right business partner is critical and requires thorough evaluation.
- Partnerships can complicate business decisions and relationships.
- Success can be achieved without owning a business.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
Next Episode

The Importance of Authenticity in Digital Marketing | David Griffiths
PROFITABLE TALKS...
In this episode of the Profitable Creative, host Christian Brim interviews David Griffiths, founder of Content Creating Academy. David shares his journey from being a musician and music minister to becoming a successful content creator. He discusses the importance of understanding one's audience, building an online presence, and the challenges of transitioning to entrepreneurship. David emphasizes the need for authenticity, community, and personal growth in the content creation space, while also highlighting the significance of integrity in business. The conversation concludes with insights on finding value in content creation and the importance of nurturing a supportive community.
PROFITABLE TAKEAWAYS...
David's journey began as a songwriter and music minister.
Content creation became a way to connect with others and mentor his son.
Building an email list is crucial for long-term success.
Authenticity in content creation resonates with audiences.
It's important to unplug from social media periodically.
Content Creating Academy helps people connect through social media.
Overcoming the fear of creating content is essential.
Community and integrity are vital in entrepreneurship.
Personal growth is necessary for effective leadership.
Finding value in content creation leads to fulfillment.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
The Profitable Creative - Implementing Profit First for Business Growth | Karen Hite
Transcript
Christian Brim (00:02.358)
Welcome to another episode of the Profitable Creative, the only place on the interwebs where you will learn how to turn your passion into profit. I am your host, Christian Brim. A special shout out to our one listener in Tokyo, Japan, Domo Arigato. That is the extent of my Japanese. I don't even know what that means. Joining me today is Karen Hite of Hite Digital. Karen, welcome.
Karen Hite (00:28.273)
Hi, thank you for having a Christian.
Christian Brim
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