The Profitable Creative
Christian Brim, CPA/CMA
Hey, Creative! Are you ready to discuss profits, the money, the ways to make it happen? The profitable creative podcast is for you, the creative, how you define it. Videographers, photographers, entrepreneurs, marketing agencies. You get it. CEO of Core Group and author Christian Brim interviews industry experts, creative entrepreneurs and professionals alike who strive to be creative and make money at the same time. Sound like you?
Tune in now. It's time for profit.
1 Listener
All episodes
Best episodes
Seasons
Top 10 The Profitable Creative Episodes
Goodpods has curated a list of the 10 best The Profitable Creative episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Profitable Creative for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Profitable Creative episode by adding your comments to the episode page.
Building Podmatch: A Solution for Podcasters | Alex Sanfilippo
The Profitable Creative
03/18/25 • 43 min
PROFITABLE TALKS
In this episode, Christian Brim interviews Alex Sanfilippo, the founder of Podmatch, who shares his journey from a corporate job to entrepreneurship. Alex discusses the challenges he faced in the corporate world, the inspiration behind Podmatch, and the importance of courage in overcoming fear. He also delves into the SaaS business model and how he achieved profitability within three months of launching Podmatch. In this conversation, Christian Brim and Alex Sanfilippo explore the challenges and rewards of entrepreneurship, particularly in the creative and podcasting spaces. They discuss the emotional impact of criticism, the dynamics of working with family, and the strategic shift in focusing on hosts rather than guests in podcasting. Alex shares valuable advice for aspiring podcasters, emphasizing the importance of keeping it a hobby and understanding the value of a niche audience.
PROFITABLE TAKEAWAYS
- Alex Sanfilippo transitioned from a corporate job to entrepreneurship due to a culture shift.
- He started Podmatch to solve the problem of connecting podcast hosts and guests.
- Courage is essential for creatives to overcome fear and take action.
- Alex achieved profitability within three months of launching Podmatch.
- The podcasting industry has a significant imbalance between guests and hosts.
- Alex's journey involved numerous side hustles before finding success with Podmatch.
- He emphasizes the importance of community in building a business.
- The initial investment for Podmatch was only $5,000, showcasing the potential for low-cost startups.
- Alex's experience highlights the value of taking risks and embracing uncertainty in entrepreneurship.
- The conversation underscores the significance of creativity and resilience in pursuing one's passion. Every entrepreneur goes through moments of self-doubt.
- Courage is doing the right thing despite fear.
- You must be willing to suffer for your passion.
- Working with family can be rewarding but challenging.
- Focusing on hosts can lead to better retention in podcasting.
- Podcasting should be a hobby before a business.
- Podcast listeners are often more engaged than social media users.
- Articulating your message improves with practice.
- Niche audiences can be more valuable than large ones.
- The perception of having a podcast boosts authority.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
1 Listener
1 Comment
1
Know Your Worth: Pricing Strategies for Creative Entrepreneurs | Robin Waite
The Profitable Creative
04/22/25 • 50 min
In this episode of The Profitable Creative, host Christian Brim speaks with Robin Waite, a seasoned entrepreneur and coach. Robin shares his journey from being a systems analyst to running a successful marketing agency, and eventually transitioning into coaching. The conversation delves into the importance of understanding numbers in business, the transformative power of coaching, and the significance of value pricing in the creative industry. Robin emphasizes the need for entrepreneurs to focus on the problems they solve for their clients rather than just the services they provide, highlighting how this understanding can lead to better pricing strategies and business success. In this conversation, Christian Brim and Robin Waite delve into the complexities of value pricing, the emotional aspects of buying decisions, and the impact of childhood experiences on money mindset. They discuss how societal beliefs about money can hinder business owners from articulating their value effectively. Through personal anecdotes and practical examples, they explore strategies for overcoming these barriers and establishing fair pricing that reflects the true value of services offered. The conversation culminates in a practical exercise to determine appropriate pricing for an upcoming event, emphasizing the importance of aligning pricing with perceived value and emotional readiness.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
1 Listener
Implementing Profit First for Business Growth | Karen Hite
The Profitable Creative
02/13/25 • 44 min
PROFITABLE TALKS...
In this episode of the Profitable Creative, host Christian Brim interviews Karen Hite, founder of Hite Digital, who shares her journey from Nicaragua to running a successful digital marketing agency in the U.S. Karen discusses the importance of helping others succeed, the implementation of the Profit First methodology in her business, and the significance of understanding key financial metrics. She emphasizes the need for business owners to be intentional about their growth and to seek knowledge to avoid painful lessons. The conversation also touches on the importance of tracking financial performance and making informed decisions based on data. In this conversation, Christian Brim and Karen Hite discuss the intricacies of running a business, focusing on labor efficiency, the impact of AI, and the challenges of hiring and firing. They share personal experiences of starting a business with little to no savings, the importance of faith in their journey, and the lessons learned from navigating difficult times. The discussion emphasizes the need for operational efficiency, the balance between growth and sustainability, and the significance of trusting the process in entrepreneurship.
PROFITABLE TAKEAWAYS...
- Karen Hite runs Hite Digital, focusing on helping others succeed.
- She emphasizes the importance of being a seeker of truth in business.
- Profit First methodology has been crucial for her business operations.
- Understanding key financial metrics is essential for growth.
- Many business owners lack awareness of their financial numbers.
- Karen's journey includes starting a business while pregnant.
- She believes in learning from others to avoid painful experiences.
- Tracking expenses and profitability is vital for business health.
- The transition from self-employment to business ownership requires a mindset shift.
- Networking and mentorship have played a significant role in her success. We have a lot of control over our labor.
- Hiring should be based on clear profitability paths.
- AI can help reassess business efficiency.
- Consolidation of teams can lead to better profitability.
- The mission of creating jobs can conflict with operational needs.
- Operational efficiencies are often addressed out of necessity.
- Faith can guide business decisions and provide strength during challenges.
- Lessons from past experiences shape future business practices.
- Trusting the process is essential in entrepreneurship.
- Seasons of business require adaptability and gratitude.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
1 Listener
1 Comment
1
Identity Positioning for Connection | Isaac Mashman
The Profitable Creative
04/08/25 • 40 min
PROFITABLE TALKS
In this episode of The Profitable Creative, host Christian Brim speaks with Isaac Mashman, a personal branding expert and consultant. They discuss the importance of personal branding, the journey of Isaac from network marketing to consulting, and the challenges of self-promotion and imposter syndrome. Isaac shares insights on how to build a personal brand that resonates with your audience and the necessity of being intentional about your brand. The conversation also touches on the upcoming second edition of Isaac's book on personal branding, which aims to provide comprehensive guidance on the subject. In this conversation, Christian Brim and Isaac Mashman explore the intricacies of personal branding, the importance of identity positioning, and the responsibilities that come with being a public figure. They discuss the necessity of protecting one's craft, the value of exclusivity in business, and the importance of establishing boundaries. The dialogue emphasizes the need for a sustainable business model that can operate independently of the individual, highlighting the significance of reputation and the role it plays in attracting opportunities.
PROFITABLE TAKEAWAYS
- Personal branding is essential for anyone looking to succeed in their field.
- Your personal brand is a reflection of who you are and what you stand for.
- Many people resist self-promotion due to feelings of narcissism or imposter syndrome.
- Understanding the intention behind your personal brand can help shape your strategy.
- There are three main reasons for promoting your personal brand: money, mission, and vanity.
- Building a personal brand requires consistency and authenticity.
- Imposter syndrome can hinder your ability to embrace your expertise.
- Intentional branding can lead to greater recognition and opportunities.
- The evolution of a brand often comes from personal experiences and challenges.
- It's important to share your expertise with the world, as it can benefit others. It's your obligation to implant a memory in others' minds.
- Redefining personal branding can create deeper connections.
- Identity positioning helps establish rapport with your audience.
- Public figures have a responsibility to educate and help others.
- Protecting your craft can lead to greater long-term success.
- Narrowing your focus can simplify growth and scalability.
- Building a personal brand is essential for attracting opportunities.
- Exclusivity can enhance the value of your work.
- Creating a sustainable business requires removing yourself from the equation.
- Your reputation can work for you even when you're not present.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
1 Listener
The Connection Between Creativity and Divinity | Mackenzie Brim
The Profitable Creative
10/22/24 • 24 min
PROFITABLE TALKS...
In this conversation, Christian Brim interviews his daughter, Mackenzie Brim, about her journey as a creative. Mackenzie is a figurative oil painter who also teaches art classes, does murals, and takes on various creative projects. They discuss the struggle between following one's passion and making money, the different approaches to creativity in commercial art versus deeply personal art, and the importance of creating without thinking about the business aspect. They also touch on the role of AI in creative work and the connection between creativity and divinity.
PROFITABLE TAKEAWAYS...
- Creativity and making money are not mutually exclusive; it's about finding a balance between following your passion and finding commercial success.
- Creating deeply personal and resonant art requires being in a creative bubble without thinking about the business aspect.
- Different types of creativity exist, from finding alternative ways to use or do something to creating something entirely new.
- True art comes from a connection to something greater than ourselves, whether it's called divinity or inspiration.
- AI can replicate formulaic and commercial art, but true creativity and inspiration are unique to each individual.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
1 Listener
From Viral Fame to Authentic Success | Jeremy Bishop
The Profitable Creative
02/11/25 • 45 min
PROFITABLE TALKS...
In this episode, Christian Brim interviews Jeremy Bishop from Influencer Club, discussing the significance of personal branding in today's digital landscape. Jeremy shares his journey from early entrepreneurship to building a successful brand, emphasizing the importance of authenticity and a solid foundation in establishing a personal brand. The conversation explores the challenges individuals face in self-promotion, the dichotomy between viral fame and genuine success, and the responsibility that comes with building a brand. Jeremy encourages listeners to understand their goals and the impact they can have by promoting their true selves. In this conversation, Jeremy Bishop shares his journey from being part of a company to starting his own business, emphasizing the importance of self-promotion, personal branding, and the challenges of entrepreneurship. He discusses the motivations behind his transition, the significance of building relationships, and the realities of owning a business. The conversation also delves into the complexities of choosing the right business partner and the importance of focusing on what truly matters in business.
PROFITABLE TAKEAWAYS...
- Personal branding is essential for long-term success.
- Building a brand requires a solid foundation in real life.
- Self-promotion should be seen as a way to help others.
- Going viral is rare; focus on consistent growth.
- Authenticity is crucial in branding and marketing.
- Many successful individuals lack social media presence.
- Understanding your goals is key to effective branding.
- You have a responsibility to promote good business practices.
- Self-promotion can feel egotistical but serves a purpose.
- Building a brand is a long-term journey, not a quick fix. Self-promotion is essential and comes in many forms.
- Building a personal brand is crucial, even before starting a business.
- Transitioning to independence can be a slow process.
- It's important to evaluate how clients are treated in business.
- Entrepreneurship involves navigating tough decisions and relationships.
- Not everyone is cut out for entrepreneurship; some thrive better in employment.
- Starting a business requires focus on immediate revenue generation.
- Choosing the right business partner is critical and requires thorough evaluation.
- Partnerships can complicate business decisions and relationships.
- Success can be achieved without owning a business.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
Flying High: The Journey of FlyRoute | Collin Caffrey
The Profitable Creative
11/12/24 • 39 min
PROFITABLE TALKS...
In this episode of the Profitable Creative, host Christian Brim interviews Colin Caffrey, founder of FlyRoute, a drone film service provider specializing in high school football. Colin shares his journey from a career in private aviation to entrepreneurship, discussing the challenges and successes he faced while building his business. He emphasizes the importance of pricing strategies, market research, and the implementation of the Profit First system to ensure financial health. Colin also introduces the service partner model for expansion and reflects on the significance of branding and naming his company.
PROFITABLE TAKEAWAYS...
- FlyRoute specializes in drone film for athletic programs.
- Colin transitioned from private aviation to entrepreneurship.
- Pricing strategies are crucial for business sustainability.
- Market research helps in setting competitive prices.
- Growth can be rapid but requires foundational support.
- Profit First helps manage finances effectively.
- The service partner model allows for expansion without franchising.
- Branding is essential for business identity.
- Colin emphasizes the importance of leadership in business.
- Continuous learning and adaptation are key to success.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
Mental Health and the Creative Process | Alyssa Jarrett
The Profitable Creative
12/31/24 • 42 min
PROFITABLE TALKS....
In this episode of Profitable Creative, host Christian Brim speaks with author and consultant Alyssa Jarrett about her journey from a high-pressure marketing role to becoming a self-published author. Alyssa shares her experiences with mental health, the importance of marketing skills in the publishing world, and the challenges of building a personal brand. The conversation delves into authenticity, audience connection, and the nuances of navigating public perception as a writer. In this engaging conversation, Alyssa Jarrett shares her journey as an author and publisher, discussing the challenges and triumphs of navigating the publishing landscape. From the humorous beginnings of a cat-related anecdote to the serious business of writing and marketing, Alyssa emphasizes the importance of treating writing as a business while maintaining creativity. She reflects on her experiences with traditional and indie publishing, the lessons learned along the way, and her aspirations for future projects, including potential adaptations of her work.PROFITABLE TAKEAWAYS....
- Alyssa transitioned from a VP of marketing to self-employment.
- Mental health played a crucial role in her career change.
- Self-publishing requires effective marketing strategies.
- Building a personal brand is essential for authors.
- Authenticity helps in connecting with the audience.
- Navigating public perception can be challenging for writers.
- It's important to embrace individuality in writing.
- Alyssa's writing style is heavily satirical and unique.
- Engaging with readers creates a loyal fanbase.
- Authors should be prepared for public scrutiny. Alyssa emphasizes the importance of humor in conversations.
- Navigating traditional publishing can be challenging and subjective.
- Self-publishing allows for greater control over one's work.
- Treating writing as a business is crucial for success.
- Investing in oneself is key to achieving long-term goals.
- Marketing strategies are essential for authors to reach their audience.
- Authors should focus on completing multiple projects before publishing.
- The journey of self-publishing involves many logistical challenges.
- Building relationships with agents can be beneficial but is not the only path.
- Alyssa is open to exploring different mediums for her stories.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
From Reluctant Entrepreneur to Business Leader | Racheal Allen
The Profitable Creative
01/07/25 • 48 min
PROFITABLE TALKS....
In this episode of The Profitable Creative, host Christian Brim interviews Rachel Allen, a multi-talented entrepreneur and author. Rachel shares her journey from being a reluctant entrepreneur to becoming the founder of several businesses, including a nonprofit aimed at helping entrepreneurs from historically excluded communities. She discusses the importance of passion in business, key tips for making a business legitimate, and the significance of personal branding. Rachel emphasizes that true success comes from aligning one's business with their purpose and being authentic in their branding. In this conversation, Christian Brim and Racheal Allen delve into the importance of personal branding, the necessity of niching down in business, overcoming a scarcity mindset, and the significance of creating systems for success. Racheal shares her journey from a place of scarcity to abundance, emphasizing the need for clarity in business and life. The discussion highlights actionable insights for entrepreneurs looking to build a brand that resonates and operates independently of them.
PROFITABLE TAKEAWAYS...
- Rachel Allen is a reluctant entrepreneur with a rich background.
- Her mother’s struggles in entrepreneurship shaped her views.
- Starting a business requires genuine passion and interest.
- Business legitimacy involves proper financial management.
- Cutting through clutter is essential for business focus.
- Getting customers is the primary goal of any business.
- Personal branding helps create an emotional connection.
- Consistency in branding builds recognition and trust.
- Comfort in personal appearance enhances confidence.
- Authenticity in branding reflects true identity. Every person and business has a brand, whether intentional or not.
- Authenticity in branding allows for deeper connections with clients.
- Narrowing your focus can lead to greater business success.
- Being known for one thing makes it easier for referrals.
- Scarcity mindset limits potential; abundance mindset opens opportunities.
- Systems and technology are essential for business efficiency.
- Delegation is key; you can only delegate tasks, not ideas.
- Creating a business that supports your desired lifestyle is crucial.
- Clear boundaries with clients lead to better work-life balance.
- Continuous learning and accountability are vital for growth.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
The Power of Creativity in Marketing | Jon Weberg
The Profitable Creative
12/17/24 • 35 min
PROFITABLE TALKS...
In this episode, Christian Brim interviews John Weberg, founder of Profit-a-lize, about turning passion into profit. John shares his journey from starting a gaming blog at the age of 12 to becoming a successful digital marketer and consultant. They discuss the importance of understanding the value of money, pricing strategies, and the power of creativity in marketing. John emphasizes the need to entertain, educate, and entice customers through engaging content and personalized marketing. He also highlights the significance of contracts and proper deal structuring in business partnerships.
PROFITABLE TAKEAWAYS...
- Understand the value of money and how it can be scarce or abundant depending on your mindset.
- Don't be afraid to charge higher prices for your products or services, as it can attract more committed and higher-quality customers.
- Focus on entertaining and educating your audience in your marketing and sales process to build strong relationships and long-term customers.
- Consider different pricing options for larger deals, such as upfront payments, residual income, or equity.
- Always have contracts in place to protect yourself and clearly define the terms of any business partnership.
Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives
Show more best episodes
Show more best episodes
FAQ
How many episodes does The Profitable Creative have?
The Profitable Creative currently has 66 episodes available.
What topics does The Profitable Creative cover?
The podcast is about Entrepreneur, Entrepreneurship, Creative, Podcasts, Small Business, Arts and Business.
What is the most popular episode on The Profitable Creative?
The episode title 'Identity Positioning for Connection | Isaac Mashman' is the most popular.
What is the average episode length on The Profitable Creative?
The average episode length on The Profitable Creative is 39 minutes.
How often are episodes of The Profitable Creative released?
Episodes of The Profitable Creative are typically released every 4 days, 22 hours.
When was the first episode of The Profitable Creative?
The first episode of The Profitable Creative was released on Jul 30, 2024.
Show more FAQ
Show more FAQ