Identity Positioning for Connection | Isaac Mashman

04/08/25 • 40 min

1 Listener

PROFITABLE TALKS

In this episode of The Profitable Creative, host Christian Brim speaks with Isaac Mashman, a personal branding expert and consultant. They discuss the importance of personal branding, the journey of Isaac from network marketing to consulting, and the challenges of self-promotion and imposter syndrome. Isaac shares insights on how to build a personal brand that resonates with your audience and the necessity of being intentional about your brand. The conversation also touches on the upcoming second edition of Isaac's book on personal branding, which aims to provide comprehensive guidance on the subject. In this conversation, Christian Brim and Isaac Mashman explore the intricacies of personal branding, the importance of identity positioning, and the responsibilities that come with being a public figure. They discuss the necessity of protecting one's craft, the value of exclusivity in business, and the importance of establishing boundaries. The dialogue emphasizes the need for a sustainable business model that can operate independently of the individual, highlighting the significance of reputation and the role it plays in attracting opportunities.

PROFITABLE TAKEAWAYS

Personal branding is essential for anyone looking to succeed in their field.
Your personal brand is a reflection of who you are and what you stand for.
Many people resist self-promotion due to feelings of narcissism or imposter syndrome.
Understanding the intention behind your personal brand can help shape your strategy.
There are three main reasons for promoting your personal brand: money, mission, and vanity.
Building a personal brand requires consistency and authenticity.
Imposter syndrome can hinder your ability to embrace your expertise.
Intentional branding can lead to greater recognition and opportunities.
The evolution of a brand often comes from personal experiences and challenges.
It's important to share your expertise with the world, as it can benefit others. It's your obligation to implant a memory in others' minds.
Redefining personal branding can create deeper connections.
Identity positioning helps establish rapport with your audience.
Public figures have a responsibility to educate and help others.
Protecting your craft can lead to greater long-term success.
Narrowing your focus can simplify growth and scalability.
Building a personal brand is essential for attracting opportunities.
Exclusivity can enhance the value of your work.
Creating a sustainable business requires removing yourself from the equation.
Your reputation can work for you even when you're not present.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives

Send us a text

PROFITABLE TALKS

PROFITABLE TAKEAWAYS

Personal branding is essential for anyone looking to succeed in their field.
Your personal brand is a reflection of who you are and what you stand for.
Many people resist self-promotion due to feelings of narcissism or imposter syndrome.
Understanding the intention behind your personal brand can help shape your strategy.
There are three main reasons for promoting your personal brand: money, mission, and vanity.
Building a personal brand requires consistency and authenticity.
Imposter syndrome can hinder your ability to embrace your expertise.
Intentional branding can lead to greater recognition and opportunities.
The evolution of a brand often comes from personal experiences and challenges.
It's important to share your expertise with the world, as it can benefit others. It's your obligation to implant a memory in others' minds.
Redefining personal branding can create deeper connections.
Identity positioning helps establish rapport with your audience.
Public figures have a responsibility to educate and help others.
Protecting your craft can lead to greater long-term success.
Narrowing your focus can simplify growth and scalability.
Building a personal brand is essential for attracting opportunities.
Exclusivity can enhance the value of your work.
Creating a sustainable business requires removing yourself from the equation.
Your reputation can work for you even when you're not present.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives

Previous Episode

Breaking the Agency Mold: A New PR Perspective | Melinda Jackson

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PROFITABLE TALKS

In this episode of The Profitable Creative, host Christian Brim speaks with Melinda Jackson, a public relations expert with over 15 years of experience. Melinda shares her journey from moving to Los Angeles with just $500 to becoming a successful entrepreneur in the PR industry. They discuss the challenges of agency life, the differences between public relations and marketing, and the importance of creating a fair work environment. Melinda emphasizes the need for clear company values and culture, and reflects on the operational challenges she faced when starting her own business. In this conversation, Christian Brim and Melinda discuss the importance of establishing proactive processes in business, the pressure of societal expectations on entrepreneurs, particularly women, and the significance of defining personal success. They explore the challenges of mentoring young professionals, the importance of valuing one's worth, and the realities of client expectations in the PR industry. The conversation also touches on the complexities of fame and the desire for a fulfilling life without the pressures of traditional success metrics.

PROFITABLE TAKEAWAYS

Melinda moved to LA with only $500 to pursue her PR career.
She accidentally became an entrepreneur after struggling to find a job.
The traditional agency model is outdated and often overcharges clients.
Melinda believes in paying her interns fairly for their work.
Agency life can be toxic and demanding, leading to burnout.
Company culture is essential and should align with shared values.
Many entrepreneurs struggle with clarity in their brand messaging.
Operational challenges can arise from not having processes in place.
Freelancing can lead to unexpected entrepreneurial journeys.
Building a business requires understanding both PR and marketing. Proactive processes can prevent future problems.
Defining personal success is crucial for happiness.
Societal pressures can misguide entrepreneurial goals.
It's okay to not chase after a million-dollar dream.
Helping others is a primary motivation for many entrepreneurs.
Young professionals need realistic expectations in their careers.
Valuing your worth is essential in business negotiations.
Low-paying clients often come with high demands.
Fame can be seen as a burden rather than a goal.
It's important to communicate openly about expectations.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives

Next Episode

Mesmeric Moves: How to Thrive When the Media Shifts | Michael Holstein

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In this episode of the Profitable Creative, host Christian Brim speaks with Michael Holstein of Mesmeric Media about the evolution of his company, the challenges faced in the content industry, and the importance of taking risks in content creation. They discuss the shifts in audience preferences, the impact of partnerships, and the need for innovative ideas in a saturated market. In this conversation, Michael Holstein discusses the importance of partnerships in entrepreneurship, the dynamics of defining roles among partners, and the complexities of navigating the production landscape. He emphasizes the need for collaboration, the significance of understanding production budgets, and the evolving nature of media production. Holstein also shares insights on how to connect with him and his company, Mesmeric Media, for potential collaborations.

Ready to turn your PASSION into PROFIT?!? Let's get CREATIVE ➡️
https://www.coregroupus.com/profit-first-for-creatives

The Profitable Creative - Identity Positioning for Connection | Isaac Mashman

Transcript

Christian Brim (00:01.575)
Welcome to another episode of the Profitable Creative, the only place on the interwebs where you will learn how to turn your passion into profit. I am your host, Christian Brim. Special, I have problems with this every time. Special shout out, special shout out to our one listener in Gilbert, South Carolina. Thank you for listening. Never been, no, let me think about that. I've been to Hilton Head. That is South Carolina, isn't it? Anyway.
Isaac Mashman (00:01.

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