How His Mistake Chained Him to the Wrong Job for Three Wasted Years | Robert Rose, The Content Advisory

09/19/21 • 16 min

Content marketing champion and Fortune 100 consultant Robert Rose reveals how his private insecurities kept him chained to the wrong job for 3 years.

Robert's big mistake was waiting so long to leave his corporate gig -- but more than that, it was believing that inner voice that said he'd always be a failure because he "couldn't finish what he started." That insecurity -- rooted in his own failure to finish college -- only dislodged after his mentors reframed the question from "What if?" to "Why not?"
To compensate for that lingering insecurity despite his recent successes, Robert proactively seeks out new information by "putting on his student hat" to seek out new opportunities outside of his area of expertise. Ultimately, this process improves his limited-scope professional projects and makes him happy. And, it's that happiness that drives his success -- not a self-defeating adoption of someone else's expectations for his career.
Today, Robert Rose is a consultant, keynote speaker, author, podcast host, and creator of The Content Advisory, founded in 2010. (The date should sound suspiciously familiar to you!) Personally, I would highly recommend picking up a copy of his "Killing Marketing" book for a truly revolutionary look at what marketing could be if internal leaders are brave enough. You can learn more about Robert at PC-Podcast.com/RobertR, or register for his Content Marketing World keynote, scheduled for Wednesday, September 29th at 8:30 AM. (Sorry to my future listeners who missed it -- I'm sure there will be more opportunities!)

You can find this and other episodes of the Professional Confessional podcast at PC-Podcast.com, or on your podcasting platform of choice.
Would you like to listen to the whole conversation? Go to PC-Podcast.com/Support and subscribe for full recordings and early episodes. That's PC-Podcast.com/Support.
In the meantime, please share this episode with someone you think needs to hear this today. That's all for this Professional Confessional. I'm Ashley Stryker. Thanks again for tuning in, and I hope you'll join us next time. Talk soon!

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Content marketing champion and Fortune 100 consultant Robert Rose reveals how his private insecurities kept him chained to the wrong job for 3 years.

Robert's big mistake was waiting so long to leave his corporate gig -- but more than that, it was believing that inner voice that said he'd always be a failure because he "couldn't finish what he started." That insecurity -- rooted in his own failure to finish college -- only dislodged after his mentors reframed the question from "What if?" to "Why not?"
To compensate for that lingering insecurity despite his recent successes, Robert proactively seeks out new information by "putting on his student hat" to seek out new opportunities outside of his area of expertise. Ultimately, this process improves his limited-scope professional projects and makes him happy. And, it's that happiness that drives his success -- not a self-defeating adoption of someone else's expectations for his career.
Today, Robert Rose is a consultant, keynote speaker, author, podcast host, and creator of The Content Advisory, founded in 2010. (The date should sound suspiciously familiar to you!) Personally, I would highly recommend picking up a copy of his "Killing Marketing" book for a truly revolutionary look at what marketing could be if internal leaders are brave enough. You can learn more about Robert at PC-Podcast.com/RobertR, or register for his Content Marketing World keynote, scheduled for Wednesday, September 29th at 8:30 AM. (Sorry to my future listeners who missed it -- I'm sure there will be more opportunities!)

Support the show

Previous Episode

How His Mistake Embezzling Computer Parts Made Him Homeless | Steve Teare, PagePipe

Serial entrepreneur Steve Teare's core mistake led him to embezzle computer parts and plunged him into homelessness before he could pick up the pieces.

Steve's big mistake was his lack of awareness of his own personality, and how it could compromise his values to the point where he embezzled computer parts from his company suppliers. Even after repaying the theft, Steve had to hit rock-bottom homelessness before he lucked into a greater understanding of his innate personality traits and how they could influence his professional behaviors and personal values
To compensate, Steve suggests several strategies: The first of which is to actively study your own personality type and valued priorities. Then you should, if possible, pursue work which aligns with your own values while balancing out your personality's weaknesses. For example, Steve proactively surrounds himself with colleagues and friends whose strengths compensate his weaknesses of egotism and ruthlessness, while aligning on core values to keep to the straight and narrow. He also pursues work where he can solve complex issues with free reign and creativity as a company's "monster man," rather than maintenance issues like ongoing responsibilities and repetitive projects, or even just plain people problems.
Today, Steve Teare owns or contributes towards several companies and different projects, including a killer website page speed consultancy, which is, oddly enough, how he and I met. He also pursues his own passion projects off the clock-- including an audio murder mystery in 10 parts which I still need to listen to, and I swear I will! You can find out more about his work at PC-Podcast.com/SteveT.

You can find this and other episodes of the Professional Confessional podcast at PC-Podcast.com, or on your preferred podcasting platform of choice.
Do you want to come on and share your biggest professional mistake? Head to PC-Podcast.com/BeOurGuest to schedule your professional confessional.
In the meantime, please share this episode with someone you think needs to hear this today. That's all for this Professional Confessional. I'm Ashley Stryker. Thanks again for tuning in, and I hope you'll join us next time. Talk soon!

Support the show

Next Episode

How His First Business Sold a Service No One Asked For and Wouldn't Buy | Joe Pulizzi, The Tilt

"The Godfather of Content Marketing" Joe Pulizzi describes how his first business flopped by selling the wrong service to the wrong audience.

Joe's big mistake was actually two-fold. First, he fell in love with his product before his customers validated the approach. Second, he sold to the wrong audience altogether! His original target market of agencies generally never spent on their own marketing, even as they sold the service to others.
Joe brought his business back from the brink by switching gears to sell what his audience was actually asking for -- education and events -- and by pitching the new approach to prospects that actually had money: In-house marketing teams.
Today, Joe's Content Marketing Institute and Content Marketing World conference remain cornerstones of the profession. (I'll be attending CMWorld this week! I'm so excited.) Joe himself has since moved on to other projects, most recently the Tilt: A newsletter and community designed for content creators who seek to build their audiences first and monetize second... just as he should have done. You can subscribe to the Tilt newsletter using my affiliate link at PC-Podcast.com/JoeP. Hope to see you there!

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The Professional Confessional - How His Mistake Chained Him to the Wrong Job for Three Wasted Years | Robert Rose, The Content Advisory

Transcript

Ashley Stryker [00:00:06] Welcome to the Professional Confessional: How the biggest mistakes we've ever made fundamentally changed our work, our careers, and our approach forever. Gain wisdom and perspective through these audio absolutions.

Ashley Stryker [00:00:20] Today's guest is Robert Rose: A content marketing champion, master consultant to the Fortune 100 -- and a man whose private insecu