Building The Right Product with Alberto Savoia, ex-innovator at Google

09/02/23 • 51 min

The Product Compass Podcast | Product Management

My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed."
In this episode, we cover:

(00:00) Introduction
(01:19) Bitten by a failure, Alberto decided to bite back!
(05:06) Market Research: Collect Skin-in-the-Game
(08:24) Collect Your Own Data (YODA)
(11:09) Say It With Numbers: The XYZ Hypothesis
(15:22) Test Your Ideas by Pretotyping
(20:01) Remember That Prototyping Is the Most Ethical Thing to Do
(23:44) Collect Enough Evidence
(27:15) Start With One Hypothesis
(29:53) Interview Customers Only to Explore the Problem Space
(35:07) Fall in Love With the Problem but Flirt With the Idea
(39:10) Build a Culture of Experimentation
(43:52) Final Discussion

Watch as a video + more information: https://youtu.be/aQ_SrxK9zjo

Where to find Paweł Huryn?
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(00:00) Introduction
(01:19) Bitten by a failure, Alberto decided to bite back!
(05:06) Market Research: Collect Skin-in-the-Game
(08:24) Collect Your Own Data (YODA)
(11:09) Say It With Numbers: The XYZ Hypothesis
(15:22) Test Your Ideas by Pretotyping
(20:01) Remember That Prototyping Is the Most Ethical Thing to Do
(23:44) Collect Enough Evidence
(27:15) Start With One Hypothesis
(29:53) Interview Customers Only to Explore the Problem Space
(35:07) Fall in Love With the Problem but Flirt With the Idea
(39:10) Build a Culture of Experimentation
(43:52) Final Discussion

Watch as a video + more information: https://youtu.be/aQ_SrxK9zjo

Next Episode

The Science of Growth with Sean Ellis

Product growth is simple. But it's often misunderstood and poorly applied.
That's why I'm excited to share my interview with Sean Ellis, the author of the international bestseller Hacking Growth.

His high-velocity test/learn process has accelerated growth at companies like Facebook, Airbnb, and Dropbox.

Sean coined growth hacking, invented the ICE prioritization, and popularized the North Star Framework.
In this episode, we discuss: