Building The Right Product with Alberto Savoia, ex-innovator at Google

The Product Compass Podcast | Product Management

09/02/23 • 51 min

My guest is Alberto Savoia, the first Engineering Director at Google. He's currently a lecturer at Stanford University and the author of the international bestseller "The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed."
In this episode, we cover:

(00:00) Introduction
(01:19) Bitten by a failure, Alberto decided to bite back!
(05:06) Market Research: Collect Skin-in-the-Game
(08:24) Collect Your Own Data (YODA)
(11:09) Say It With Numbers: The XYZ Hypothesis
(15:22) Test Your Ideas by Pretotyping
(20:01) Remember That Prototyping Is the Most Ethical Thing to Do
(23:44) Collect Enough Evidence
(27:15) Start With One Hypothesis
(29:53) Interview Customers Only to Explore the Problem Space
(35:07) Fall in Love With the Problem but Flirt With the Idea
(39:10) Build a Culture of Experimentation
(43:52) Final Discussion

Watch as a video + more information: https://youtu.be/aQ_SrxK9zjo

Where to find Paweł Huryn?
• My newsletter: https://www.productcompass.pm
• YouTube: https://www.youtube.com/@pawelhuryn
• LinkedIn: https://www.linkedin.com/in/pawel-huryn
• Twitter (X): https://twitter.com/PawelHuryn

09/02/23 • 51 min

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