409. Pitch Yourself & Get Results Using Gloria Chou’s CPR Method

10/03/22 • 36 min

Have you ever asked yourself: How do I pitch myself? How do I get into gift guides? How do I get PR without having to hire a dedicated publicist? None of those are easy questions, but thankfully there are answers—and we know just who can give ‘em to us!

Meet Gloria Chou, the unofficial hype woman for your business! She is a PR mentor and award-winning pitch writer who teaches early stage founders and business owners how to hack their PR with her proprietary three-step CPR pitching method. She’s helped thousands of bootstrapped small businesses make over a combined one billion organic views from outlets such as Vogue, New York Times, Fast Company, Forbes, and more.

She shares the story of her transition from former US diplomat to PR professional, how she developed a methodology for how people can learn to pitch themselves, and her CPR pitching method: Credibility, Point of view, and Relevance.

If you want to learn more about her method and how to incorporate it into your business marketing plan, sign up for Gloria’s FREE PR Secrets Masterclass.

Brought to you by the Shop 1 in 5TM Pledge! Commit to making 1 in 5 of your purchases from a small business, whether online or offline. The Shop 1 in 5TM Pledge is a way to make an impact together when (and where) it matters most. Join us and take the pledge today!

Resources:

gloriachoupr.com
Instagram: @gloriachoupr
Listen: Small Business PR Podcast
DM “Product Boss” to @gloriachoupr on Instagram to get a free podcast pitching template
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

If you want to learn more about her method and how to incorporate it into your business marketing plan, sign up for Gloria’s FREE PR Secrets Masterclass.

Resources:

gloriachoupr.com
Instagram: @gloriachoupr
Listen: Small Business PR Podcast
DM “Product Boss” to @gloriachoupr on Instagram to get a free podcast pitching template
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Previous Episode

408. Can We Coach You Through the Holiday Season?

Guess what, Product Bosses: we are looking for a small group of product-based business owners who would like to be coached by us. And not only that, but this may be the last time that we offer coaching in this capacity without joining the Mastermind.

We’ve been focused a lot on making more sales, which makes sense, right? Sales are crucial to any business. But what happens when you’re at the point where you’re actually dreading more sales because you’re so overwhelmed? At some point every entrepreneur needs to transition into being the boss of their business. We know it can be hard to take the time to slow down and figure out the steps you need to take to get your business to that next level, but it’s crucial. That’s why we’re here to support you!

This is also where the Product Biz Accelerator comes in. It’s our group coaching program designed for product-based business owners who are looking to accelerate the growth of their business without being the bottleneck, without feeling stuck, and who want to work on the foundational aspects of their business to make it run like a well-oiled machine!

We teach you how to:

Figure out your money mindset
Increase your profit
Refine your brand and create your secret sauce
Find your ideal product lineup
Delegate your roles, become a boss, and build your team

This is the last time we’re going to offer group coaching live with the two of us. If this episode resonated with you and described how you’re feeling in your business, then check out the Product Biz Accelerator at theproductboss.com/fasttrack.

Resources:

Join the fastest way to accelerate the growth of your business at The Product Biz Accelerator!
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect:

Website: theproductboss.com
Instagram: @theproductboss

Next Episode

410. Re-Air: I'm Not Really a Waitress with Suzi Weiss-Fischmann, Co-Founder of OPI

We’re revisiting one of our favorite podcast episodes from back in 2019, where we had an amazing interview with Suzi Weiss-Fischmann, the Co-Founder of OPI, as she shared how she took over the beauty industry “one color at a time.” While the world felt like a different place back then, all of Suzi’s valuable lessons are still as important as ever!

In her book “I'm Not Really a Waitress,” Suzi shares her life’s journey from being a young girl in communist Hungary to redefining a segment of the beauty industry by staying focused on her customer’s needs and her ability to pivot when opportunities take you off of the expected course. It’s a fascinating story that’s as powerful today as it was then.

Resources:

Suzi’s website: 1stladyofcolors.com
Follow Suzi on Instagram: @1stladyofcolors
Read: I'm Not Really a Waitress
Need help creating a marketing strategy for the 2022 holiday season that successfully resonates with your customers and gets you loyal customers that actually buy from you? Then grab our 101+ Content Ideas Beyond the Discount: 2022 Holiday Edition to get content ideas for the ENTIRE holiday season!

Connect: