277: The Inside Scoop: The Day I Became a Boston Globe Headline

02/07/24 • 52 min

1 Listener

‘Who’s holding those strings’: Molly McPherson goes viral on TikTok for decoding celebrity PR strategy. - Boston Globe, Dec. 25, 2023
Seeing my name next to the words 'viral' and 'TikTok' is nothing short of terrifying.
In this final episode, the tables are turned when I sit down for an interview with the Boston Globe's Dana Gerber for a feature story highlighting my work as a creator on TikTok. Judging by the comments that appeared alongside the story, I was a hit!
GoodBob

12/25/23 - 8:51PM

Congratulations to Molly on capitalizing on the ‘who could care less ‘ market - good for you!

Okay, maybe not.
This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect.

Want More Behind the Breakdown?
Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.
Follow Molly → @MollyMcPherson
Subscribe to PR Breakdown on Substack → prbreakdown.media

Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting.

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12/25/23 - 8:51PM

Congratulations to Molly on capitalizing on the ‘who could care less ‘ market - good for you!

Okay, maybe not.
This episode reveals the intricate balance of managing one's own public relations in the digital era, especially when personal and professional realms intersect.

Follow & Connect with Molly:

Previous Episode

276: Before the Fame: Journalist Vanessa Grigoriadis on Taylor Swift's Early Years

Journalist and host of the Infamous podcastt, Vanessa Grigoriadis joins Molly as they dive deep into the life, career, and public image of global pop star, Taylor Swift. Vanessa profiled Taylor Swift for Rolling Stone in 2009 right after the release of her second album, “Fearless.” Since then she has been following Taylor from country pop-start to a dominated figure in our culture.

In this episode of the "Allegedly" series, Vanessa and Molly discuss Taylor’s PR from her early days of running her own Myspace to her and Travis Kelce’s full-on PR push, this episode has no blank spaces.

Links:

Follow Vanessa Grigoriadis:

https://twitter.com/vanessagrigor

Vanessa’s Rolling Stone Profile on Taylor Swift:

https://www.rollingstone.com/music/music-country/the-very-pink-very-perfect-life-of-taylor-swift-107451/

Vanessa’s Podcast: Infamous:

https://podcasts.apple.com/us/podcast/infamous/id1652941051

Follow & Connect with Molly:

Next Episode

278: Courting Public Favor: Jessica Biel & Justin Timberlake

1 Recommendations

Courting Public Favor: Jessica Biel & Justin Timberlake

Summary:

In this episode of The PR Breakdown, analyzing the recent PR moves surrounding Jessica Biel and Justin Timberlake. Following Timberlake’s arrest for a DWI in June 2024, Biel made a rare public appearance with their son at the US Open. Was this just a family outing, or a carefully timed PR strategy to shift the public’s focus from Timberlake’s legal issues?

Looking into the key moments of their public image management, examining Biel's balancing act between family privacy and public visibility, Timberlake’s decision to address the DWI on stage during his tour, and the timing of these events. We'll connects the dots between these moves and offers key lessons on how timing and misdirection play crucial roles in public relations crises.

Learn why it’s important to own your narrative in times of crisis and how celebrities use strategic timing to manage public perception.

Key Takeaways:

The importance of timing in managing a PR crisis.
How public figures use personal moments to shift the narrative and regain control.
The intersection of transparency, timing, and audience connection in crisis communication.

Mentioned in This Episode:

Jessica Biel’s rare public outing with her son Silas.
Justin Timberlake’s June 2024 DWI arrest and his public response.
PR strategies like timing and misdirection that celebrities use to shape public perception.

If you enjoyed this episode, be sure to subscribe, leave a review, and share it with friends who love digging into the strategies behind the headlines.

New Episodes Every Wednesday!

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The PR Breakdown with Molly McPherson - 277: The Inside Scoop: The Day I Became a Boston Globe Headline

Transcript

Molly McPherson (00:00.43)
To her half a million TikTok followers, New England crisis communications expert Molly McPherson analyzes the PR strategies of celebrities. From the Taylor Swift-Travis Kelce romance to the Joe Jonas-Sophie Turner split, Molly provides insights into the world of high-profile A-listers. Reporter Dana Gerber sat down with Molly and she joined us to share the details. The details? Oh, I got details.
Molly McPherson (00:32.75)
Welcome to the Indestructible PR Po