064 - Stop Listening To Everyone!

Stop Listening To Everyone

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Stop Listening To Everyone

Stop listening to everyone, because you’re hearing no one.

The online business space is LOUD and the noise can be deafening at times, especially if you’re listening to multiple people, multiple voices and multiple, often conflicting advice and points of view.

Listening to and following everyone causes you to have too many things and too many voices swimming about in your noggin which leads to all the gremlins rearing their ugly heads.

Cue overwhelm, self doubt, procrastination and all their friends.

Which is not the best mindset to be when you’re running a business and trying to get stuff done.

Everywhere you look there will be someone telling you that their specialism, platform or strategy is THE one thing you need to get you where you want to be, that without it you ‘don't have a business.’

It’s exhausting.

I remember when I first started my business I was absorbing all the things. I was trying to be on all the platforms, listen to all the free advice, investing in all the programmes and...doing not a whole lot of anything to be honest.

I was confused and felt pulled in all directions with no one clear focus.

Thankfully I recognised it fairly quickly.

I recognised that to get to where I wanted to go I needed to cut out the noise and find ‘my’ people.

There are a lot of ‘guru’s’ in this industry who don’t always have the best of intentions and will use all those sleazy tactics that you’re avoiding doing because it gives you the ick.

It’s time for an audit!

I regularly check in with who is taking up space in my feed, groups, my inbox and serving me ads to make sure the noise levels are right for me, and it’s from the right people.

It’s not going to happen overnight but when you really start to analyse if who you’re following are a good, positive influence on you and your mindset...or a negative one then things will become much clearer, more focussed and more strategic, and you’re more likely to actually take action with a few less gremlins in the way.

Pick your own platforms.

Where are YOUR ideal clients?

I know everyone and his wife are saying Linkedin is the new buzz platform for 2019 for example...but if that’s not where YOUR ideal client is and you’re not looking for corporate gigs, then is it the right platform for you? Probably not!

So there’s some noise you can cut out.

It doesn’t mean you’re saying you’re NEVER going to use it, it’s just not right for you right now.

Also where do YOU like being?

What is YOUR favourite platform to be on? If you like using it guess what? You’re more likely to use it!

If you’re trying to do things and be in places because other people say you ‘should’ but really you don’t want to...guess what’s going to happen?

Pushing water uphill time and your friend procrastination is going to get in your way big time!

Choose people based on your values.

What do you value in a person or in a business?

For me it’s honesty, authenticity and integrity, what you see is what you get, which for me creates trust.

That’s not going to be the same for everyone, but that’s what I look for in a person to follow.

The second I get a feeling in my gut that someone doesn’t fit that bracket they’re on my unfollow list.

I was at a big business seminar for 2 days last week and it was honestly, so refreshing.

The majority of speakers sold high ticket items from the stage but they were so HONEST about it!

They didn’t try to dupe, guilt or bully anyone into buying, they didn’t try to pull the wool over anyone’s eyes, they made fun of a lot of the sleazy tactics ...