The Podmaster Ponders - Wait, so people are shocked brands do this to get audience?
09/30/22 • 4 min
I wasn't planning on publishing this one today, but I'm so staggered on this news story I couldn't resist.
I literally felt like a plus-sized model chaser who's been getting head from Ashley Graham for two whole minutes. (Ok, I'd have probably felt like that closer to forty five seconds into it these days...)
I had the audio up in Adobe Audition, and I was past the point of no return.
And here we are.
Some bonus content released before the first full episode featuring Marcus Sheridan.
Thanks to an article from Ashley Carman in Bloomberg, everyone is in up in arms about iHeartMedia doing something that's seen as a bit shady by the whole world.
Mostly because many podcasters are the definition of participation trophy children.
This whole story further confirms for me a worrying theory I have about not just podcasters, but particularly those people who would seek to coax money out of poor unsuspecting victi.... sorry, 'clients' for 'professional podcast marketing' services.
I mean, there were some pretty high profile podcast people getting all bent out of shape about this on social media.
It was really quite embarrassing.
Anyway, this bit of ranting contains:
- Why you shouldn't be surprised by this 'news' about iHeartMedia's marketing strategy (which is definitely not as smart as it might seem)
- Why you can expect more of these kinds of revelations (and why you should ignore them!)
- What you've needed to know for your whole podcasting life, or get clear on before you start!
If you enjoy this and fancy making sure you have future episodes (and much more!) delivered straight to your inbox, sign up for Podmastery here.
The Podmaster is a podcast from Podknows Podcasting.
Mentioned in this episode:
7 Days Podmastery course
Sign up for the Podmastery 7 Day Makeover
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
I wasn't planning on publishing this one today, but I'm so staggered on this news story I couldn't resist.
I literally felt like a plus-sized model chaser who's been getting head from Ashley Graham for two whole minutes. (Ok, I'd have probably felt like that closer to forty five seconds into it these days...)
I had the audio up in Adobe Audition, and I was past the point of no return.
And here we are.
Some bonus content released before the first full episode featuring Marcus Sheridan.
Thanks to an article from Ashley Carman in Bloomberg, everyone is in up in arms about iHeartMedia doing something that's seen as a bit shady by the whole world.
Mostly because many podcasters are the definition of participation trophy children.
This whole story further confirms for me a worrying theory I have about not just podcasters, but particularly those people who would seek to coax money out of poor unsuspecting victi.... sorry, 'clients' for 'professional podcast marketing' services.
I mean, there were some pretty high profile podcast people getting all bent out of shape about this on social media.
It was really quite embarrassing.
Anyway, this bit of ranting contains:
- Why you shouldn't be surprised by this 'news' about iHeartMedia's marketing strategy (which is definitely not as smart as it might seem)
- Why you can expect more of these kinds of revelations (and why you should ignore them!)
- What you've needed to know for your whole podcasting life, or get clear on before you start!
If you enjoy this and fancy making sure you have future episodes (and much more!) delivered straight to your inbox, sign up for Podmastery here.
The Podmaster is a podcast from Podknows Podcasting.
Mentioned in this episode:
7 Days Podmastery course
Sign up for the Podmastery 7 Day Makeover
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Previous Episode
What can you expect from The Podmaster?
This teaser episode will tell you about the kind of stuff you can expect to hear on The Podmaster podcast over the coming episodes.
If you haven't already, follow or subscribe to the podcast, whichever your favourite podcast app allows you to do!
Make sure you're signed up for the exclusive The Podmaster bonus content that will only be shared with people who are registered. You can do that here.
If you have any questions about anything you hear on the podcast, contact Neal Veglio at Podknows Podcasting, using the contact form on the website.
Mentioned in this episode:
7 Days Podmastery course
Sign up for the Podmastery 7 Day Makeover
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
Next Episode
Use Joe Rogan's secrets on your podcast
How you can leverage Joe Rogan superpowers, ask better questions and enjoy better audiences on your podcast!
To get hold of the super useful tool mentioned in this episode, click here.
If you ask, how can I enjoy more success with my podcast, Marcus Sheridan is here to answer you!
The recording and editing of podcast episodes is the easy part.
The harder part is getting people to actually want to listen to what you've got.
And generally speaking, people don't want to.
After all, what are you bringing to the world that hasn't already been brought to it by the *4 million other podcasts that came before you.
And that's why us podcasters need some outside the box ideas on how to draw attention to our podcasts. Why? Because the one's we're using now obviously aren't working.
If they were, you wouldn't be so excited about the idea of hearing a marketing expert sharing ideas and tips for how to get people to want to listen to your bloody podcast, wouldya?!
In this episode of The Podmaster podcast with 'The Podmaster' Neal Veglio, you'll hear from Marcus Sheridan, author of the game-changing marketing book "They Ask, You Answer" (available here on Audible) and all round marketing guru.
Marcus has lit up stages around the world with his disruptive style of teaching around marketing.
He's coming to the UK in November alongside Brad Sugars on the Raise Your Hand, Raise Your Profits tour.
Make sure you set aside a little time so you can take some notes and proactively take steps to next-level your podcast!
What you'll hear:
- What makes Joe Rogan so successful in podcasting, and why you need to leave emotion out of it when you try to duplicate it (3m47s)
- What holds back ALL other indie podcasters (8m15s)
- How you can get more attention for your own podcast (10m57s)
- How to ask better questions - an exercise you can do (17m39s)
- The Podmaster's practical tip - making all your audio sound the same volume (24m36s)
*the number according to the Podcast Index - The Podmaster suggests the real number of competing podcasts 'out there' is closer to 0.4 million.
The Podmaster is a Podknows Podcasting production.
Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.
(c)2022 - 2023 Podknows Podcasting
Mentioned in this episode:
7 Days Podmastery course
Sign up for the Podmastery 7 Day Makeover
This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy
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