Use Joe Rogan's secrets on your podcast

10/03/22 • 28 min

Podcasting Insights with The Podmaster: growth advice for people and brands

How you can leverage Joe Rogan superpowers, ask better questions and enjoy better audiences on your podcast!

To get hold of the super useful tool mentioned in this episode, click here.

If you ask, how can I enjoy more success with my podcast, Marcus Sheridan is here to answer you!

The recording and editing of podcast episodes is the easy part.

The harder part is getting people to actually want to listen to what you've got.

And generally speaking, people don't want to.

After all, what are you bringing to the world that hasn't already been brought to it by the *4 million other podcasts that came before you.

And that's why us podcasters need some outside the box ideas on how to draw attention to our podcasts. Why? Because the one's we're using now obviously aren't working.

If they were, you wouldn't be so excited about the idea of hearing a marketing expert sharing ideas and tips for how to get people to want to listen to your bloody podcast, wouldya?!

In this episode of The Podmaster podcast with 'The Podmaster' Neal Veglio, you'll hear from Marcus Sheridan, author of the game-changing marketing book "They Ask, You Answer" (available here on Audible) and all round marketing guru.

Marcus has lit up stages around the world with his disruptive style of teaching around marketing.

He's coming to the UK in November alongside Brad Sugars on the Raise Your Hand, Raise Your Profits tour.

Make sure you set aside a little time so you can take some notes and proactively take steps to next-level your podcast!

What you'll hear:

What makes Joe Rogan so successful in podcasting, and why you need to leave emotion out of it when you try to duplicate it (3m47s)
What holds back ALL other indie podcasters (8m15s)
How you can get more attention for your own podcast (10m57s)
How to ask better questions - an exercise you can do (17m39s)
The Podmaster's practical tip - making all your audio sound the same volume (24m36s)

*the number according to the Podcast Index - The Podmaster suggests the real number of competing podcasts 'out there' is closer to 0.4 million.

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

Mentioned in this episode:

7 Days Podmastery course

This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy

How you can leverage Joe Rogan superpowers, ask better questions and enjoy better audiences on your podcast!

To get hold of the super useful tool mentioned in this episode, click here.

If you ask, how can I enjoy more success with my podcast, Marcus Sheridan is here to answer you!

The recording and editing of podcast episodes is the easy part.

The harder part is getting people to actually want to listen to what you've got.

And generally speaking, people don't want to.

After all, what are you bringing to the world that hasn't already been brought to it by the *4 million other podcasts that came before you.

And that's why us podcasters need some outside the box ideas on how to draw attention to our podcasts. Why? Because the one's we're using now obviously aren't working.

If they were, you wouldn't be so excited about the idea of hearing a marketing expert sharing ideas and tips for how to get people to want to listen to your bloody podcast, wouldya?!

Marcus has lit up stages around the world with his disruptive style of teaching around marketing.

He's coming to the UK in November alongside Brad Sugars on the Raise Your Hand, Raise Your Profits tour.

Make sure you set aside a little time so you can take some notes and proactively take steps to next-level your podcast!

What you'll hear:

What makes Joe Rogan so successful in podcasting, and why you need to leave emotion out of it when you try to duplicate it (3m47s)
What holds back ALL other indie podcasters (8m15s)
How you can get more attention for your own podcast (10m57s)
How to ask better questions - an exercise you can do (17m39s)
The Podmaster's practical tip - making all your audio sound the same volume (24m36s)

*the number according to the Podcast Index - The Podmaster suggests the real number of competing podcasts 'out there' is closer to 0.4 million.

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

Mentioned in this episode:

7 Days Podmastery course

This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy

Previous Episode

The Podmaster Ponders - Wait, so people are shocked brands do this to get audience?

I wasn't planning on publishing this one today, but I'm so staggered on this news story I couldn't resist.

I literally felt like a plus-sized model chaser who's been getting head from Ashley Graham for two whole minutes. (Ok, I'd have probably felt like that closer to forty five seconds into it these days...)

I had the audio up in Adobe Audition, and I was past the point of no return.

And here we are.

Some bonus content released before the first full episode featuring Marcus Sheridan.

Thanks to an article from Ashley Carman in Bloomberg, everyone is in up in arms about iHeartMedia doing something that's seen as a bit shady by the whole world.

Mostly because many podcasters are the definition of participation trophy children.

This whole story further confirms for me a worrying theory I have about not just podcasters, but particularly those people who would seek to coax money out of poor unsuspecting victi.... sorry, 'clients' for 'professional podcast marketing' services.

I mean, there were some pretty high profile podcast people getting all bent out of shape about this on social media.

It was really quite embarrassing.

Anyway, this bit of ranting contains:

Why you shouldn't be surprised by this 'news' about iHeartMedia's marketing strategy (which is definitely not as smart as it might seem)
Why you can expect more of these kinds of revelations (and why you should ignore them!)
What you've needed to know for your whole podcasting life, or get clear on before you start!

If you enjoy this and fancy making sure you have future episodes (and much more!) delivered straight to your inbox, sign up for Podmastery here.

The Podmaster is a podcast from Podknows Podcasting.

Mentioned in this episode:

7 Days Podmastery course

This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy

Next Episode

Get your podcast into the Apple Podcasts 'chart'

How you can make sure your podcast is a regular fixture in the Apple Podcasts 'chart'!

To take advantage of the offer mentioned in this episode, click here.

If you find yourself pulling your hair out trying to get into the Apple Podcasts 'chart' just like your competition are, then this is the episode for you!

In case you've been living in the dungeon beneath Joe Rogan's house for the past decade, this is the Apple Podcasts 'chart' explained in one sentence.

The Apple Podcasts 'chart' is a visual representation of some specific actions taken while accessing an RSS feed within the Apple Podcasts ecosystem.

The whole 'chart' and how it's compiled has forever been shrouded in secrecy.

Until recently.

Apple Podcasts themselves revealed exactly what the purpose of the chart is when it comes to public view. Sorta.

"Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership."

Here's the link to read that for yourself.

https://podcasters.apple.com/support/3146-apple-podcasts-charts

So, just how do you get into this elusive 'chart' of all podcast excellence?

I wouldn't believe everything you read about it elsewhere.

I wouldn't even believe Apple Podcasts themselves without question.

In case you want to get a bit more of an insight into that, and why I feel Apple Podcasts whole 'chart' system is problematic, you can watch this video here.

But for the purposes of this episode, I'm going to stick to the topic in hand.

How you can get your podcast into the Apple Podcasts 'chart'

What you'll hear:

How you can get into the chart - you DON'T need a strategist (0m47s)
How Steven Bartlett stay on top of the Apple Podcasts 'chart' (1m15s)
The 'chart formula' (02m39s)
The caveat (04m17s)
What DO you do to grow your podcast? (06m29s)

The Podmaster is a Podknows Podcasting production.

Learn more about Podknows and how we help podcasters to reach their goals, by clicking here.

Mentioned in this episode:

7 Days Podmastery course

This podcast uses the following third-party services for analysis:
Podder - https://www.podderapp.com/privacy-policy

Podcasting Insights with The Podmaster: growth advice for people and brands - Use Joe Rogan's secrets on your podcast

Transcript

Marcus00:00:00.299

I've only shared less than five, and everybody just thinks I'm gonna share. I'm not gonna share.

00:00:07.769

I'm not gonna share.

00:00:10.199

And people say that's selfish. No, it is not selfish.

Neal00:00:14.039

As a podcaster, one of the biggest challenges is marketing, the marketing of your podcast episodes to get people actually interested in them, because let's face it. Mos