The Who & Why of Podcasting with Matt Gilhooly

Matt Gilhooly is quite new to the podcasting scene, he launched ‘The Life Shift’ Podcast in March 2022 but has already recorded over 40 episodes! He joins The Podcasters Podcast to talk about the strength of the podcasting community, the why behind his podcast as well as the importance of your ‘who’: your guests and audience.

KEY TAKEAWAYS

• The life shift podcast is about picking out pivotal moments in people’s lives, based originally on Matt’s own life-changing moment after the death of his mother.
• The concept behind the podcast is very unique, it allows the listeners to connect to Matt and his guests in a real human and unadulterated way.
• Matt understands the concept of the ‘podfade’ but because he is so passionate about what he does and the human connection it creates he doesn’t believe it is something that will happen to him and his podcast.
• You can’t solely create a podcast for business reasons, you need a strong why to have long-lasting success. Your listeners can sense passion.
• There are a lot of prescriptive rules for podcasting which doesn’t always feel like it aligns with Matt’s vision, his show’s concept doesn’t always feel like it fits.
• You don’t need to do video as well as podcasting, it’s more important that you focus on the audio first and foremost. If you then have the time to commit to video that’s great.
• Something that surprised Matt about podcasting is how non-competitive people are in the podcasting space and community.

BEST MOMENTS

“It’s probably the best and most fulfilling journey I have been on”

“I understand the podfade as a concept”

“Podcasting is a long game, you’ve got to have a passion about what you’re talking about”

“There are a lot of people who are like ‘this is the way you should do it’”

“Your competitors are your best collaborators”

VALUABLE RESOURCES

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

Free Podcast Workshop

https://tinyurl.com/Pod-Help

ABOUT THE GUEST

Matt Gilhooly is a creator - podcaster, communicator, and educator. He is the creator, producer, editor, and host of The Life Shift Podcast. Spurred by his own life-altering experiences, Matt helps others share the stories of pivotal moments in their lives that changed everything forever on The Life Shift Podcast.
He also enjoys designing content, such as communication materials, coloring books, digital art, pitch decks, and other forms of media. Matt has self-published over 10 coloring books on Amazon and released a children's book that celebrates individuality and confidence, "I Can Be Anyone: A Soul's Journey," in June 2021.
Matt earned his master’s in mass communications from the University of Florida in 2022 and an MBA from the University of Central Florida in 2004. He believes that we must take time to support the people around us to achieve success.
Connect with Matt:
www.thelifeshiftpodcast.com
Patreon: www.patreon.com/thelifeshiftpodcast
LinkedIn: https://www.linkedin.com/in/mattgilhooly/
Facebook: www.facebook.com/thelifeshiftpodcast
Instagram: www.instagram.com/thelifeshiftpodcast

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

CONTACT METHOD

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Email: [email protected]