Simon Squibb- Creating Valuable Content is the Key to Success

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Simon is a serial entrepreneur and seasoned content creator including a successful YouTube channel and the Podcast PEP Talk: The Purposeful Project.

In this episode, Kane and Simon discuss what it takes to get started with your podcast, how to create great content over and over again and what really counts when it comes to building a podcast, a business and a brand. Simon also talks about his passion behind helping others build their own businesses and learning how to transform their lives.

KEY TAKEAWAYS

• Simon started a digital agency which he recently sold. He always had the philosophy that he was not the front or the face of the company and this then aided him in being able to sell it with its own strong business brand intact. He believes there is too much emphasis on personal brand at the moment and not enough focus on the business brand.
• When Covid hit, Simon decided to start creating content that would be useful for other people, to help and aid them in starting their own business and creating their own wealth. This is what led him to create his podcast.
• Simon learnt about entrepreneurship out of necessity, it was difficult and he learnt everything the hard way. This is what drives him to want to help everyone no matter who they are.
• When Simon created his podcast, he never thought about whether it would be viral or get ‘big’ he just focused on the content and whether that was providing value for the listeners.
• Reputation goes a long way, this alongside building a successful working network is how Simon continues to get great guests on his podcast.
• Spotify is really starting to put the work in to become a more dominant platform in the podcasting world. They are consistently coming up with innovative concepts and features to try and get ahead of Apple.
• Entrepreneur House is Simon’s concept to have entrepreneurs come and stay as a package whilst they start their business; you learn, stay and build your business all under one roof. He has one property now but feels like it is very valuable and scalable as a concept.
• Many people suffer from imposter syndrome but Simon says you can use these feelings for strength. You can take that energy and leverage it to prove you are who you say you are, creating energy to deliver what you want to do.
• Simon likes to consume his own content in a variety of ways but surprisingly not that often through podcasting. His main aim when consuming content is to learn something, it doesn’t matter to him what format that takes.

BEST MOMENTS

“Our whole process was making sure our clients became famous”

“My dream would be to remove the word unemployed from the world”

“I believe personal brand is overrated”

“You can start to leverage imposter syndrome to prove you are who you say you are and it can generate energy in you”

“I like to consume content from those I respect, from those I can learn from”

ABOUT THE GUEST

Simon Squibb

Entrepreneur, investor, mentor and content creator.

Simonsquibb.com

VALUABLE RESOURCES

Free Podcast Workshop

ABOUT THE HOSTS

Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.

CONTACT METHOD

WebsiteLinkedIn

Email: [email protected]