Simon Squibb- Creating Valuable Content is the Key to Success
03/08/22 • 47 min
1 Listener
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Simon is a serial entrepreneur and seasoned content creator including a successful YouTube channel and the Podcast PEP Talk: The Purposeful Project.
In this episode, Kane and Simon discuss what it takes to get started with your podcast, how to create great content over and over again and what really counts when it comes to building a podcast, a business and a brand. Simon also talks about his passion behind helping others build their own businesses and learning how to transform their lives.
KEY TAKEAWAYS
- Simon started a digital agency which he recently sold. He always had the philosophy that he was not the front or the face of the company and this then aided him in being able to sell it with its own strong business brand intact. He believes there is too much emphasis on personal brand at the moment and not enough focus on the business brand.
- When Covid hit, Simon decided to start creating content that would be useful for other people, to help and aid them in starting their own business and creating their own wealth. This is what led him to create his podcast.
- Simon learnt about entrepreneurship out of necessity, it was difficult and he learnt everything the hard way. This is what drives him to want to help everyone no matter who they are.
- When Simon created his podcast, he never thought about whether it would be viral or get ‘big’ he just focused on the content and whether that was providing value for the listeners.
- Reputation goes a long way, this alongside building a successful working network is how Simon continues to get great guests on his podcast.
- Spotify is really starting to put the work in to become a more dominant platform in the podcasting world. They are consistently coming up with innovative concepts and features to try and get ahead of Apple.
- Entrepreneur House is Simon’s concept to have entrepreneurs come and stay as a package whilst they start their business; you learn, stay and build your business all under one roof. He has one property now but feels like it is very valuable and scalable as a concept.
- Many people suffer from imposter syndrome but Simon says you can use these feelings for strength. You can take that energy and leverage it to prove you are who you say you are, creating energy to deliver what you want to do.
- Simon likes to consume his own content in a variety of ways but surprisingly not that often through podcasting. His main aim when consuming content is to learn something, it doesn’t matter to him what format that takes.
BEST MOMENTS
“Our whole process was making sure our clients became famous”
“My dream would be to remove the word unemployed from the world”
“I believe personal brand is overrated”
“You can start to leverage imposter syndrome to prove you are who you say you are and it can generate energy in you”
“I like to consume content from those I respect, from those I can learn from”
ABOUT THE GUEST
Simon Squibb
Entrepreneur, investor, mentor and content creator.
Simonsquibb.com
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: [email protected]
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Simon is a serial entrepreneur and seasoned content creator including a successful YouTube channel and the Podcast PEP Talk: The Purposeful Project.
In this episode, Kane and Simon discuss what it takes to get started with your podcast, how to create great content over and over again and what really counts when it comes to building a podcast, a business and a brand. Simon also talks about his passion behind helping others build their own businesses and learning how to transform their lives.
KEY TAKEAWAYS
- Simon started a digital agency which he recently sold. He always had the philosophy that he was not the front or the face of the company and this then aided him in being able to sell it with its own strong business brand intact. He believes there is too much emphasis on personal brand at the moment and not enough focus on the business brand.
- When Covid hit, Simon decided to start creating content that would be useful for other people, to help and aid them in starting their own business and creating their own wealth. This is what led him to create his podcast.
- Simon learnt about entrepreneurship out of necessity, it was difficult and he learnt everything the hard way. This is what drives him to want to help everyone no matter who they are.
- When Simon created his podcast, he never thought about whether it would be viral or get ‘big’ he just focused on the content and whether that was providing value for the listeners.
- Reputation goes a long way, this alongside building a successful working network is how Simon continues to get great guests on his podcast.
- Spotify is really starting to put the work in to become a more dominant platform in the podcasting world. They are consistently coming up with innovative concepts and features to try and get ahead of Apple.
- Entrepreneur House is Simon’s concept to have entrepreneurs come and stay as a package whilst they start their business; you learn, stay and build your business all under one roof. He has one property now but feels like it is very valuable and scalable as a concept.
- Many people suffer from imposter syndrome but Simon says you can use these feelings for strength. You can take that energy and leverage it to prove you are who you say you are, creating energy to deliver what you want to do.
- Simon likes to consume his own content in a variety of ways but surprisingly not that often through podcasting. His main aim when consuming content is to learn something, it doesn’t matter to him what format that takes.
BEST MOMENTS
“Our whole process was making sure our clients became famous”
“My dream would be to remove the word unemployed from the world”
“I believe personal brand is overrated”
“You can start to leverage imposter syndrome to prove you are who you say you are and it can generate energy in you”
“I like to consume content from those I respect, from those I can learn from”
ABOUT THE GUEST
Simon Squibb
Entrepreneur, investor, mentor and content creator.
Simonsquibb.com
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: [email protected]
Previous Episode
The Secret History of Podcasts With Adam Roche
Join Aaron as he speaks with the creator of the Secret History of Hollywood Podcast Adam Roche! They talk about what Adam has achieved with his podcast, how he has done this and what we can all learn from his experience. Aaron and Adam also have some in-depth discussions about podcasting, the importance of quality and what to focus on when creating content.
They also discuss the many highs of Adam’s podcasting career including the success of his monetisation, being featured by The Guardian and even being contacted by a film Producer! An episode really not to be missed that shows what can be achieved by just getting started, putting great quality content out there and remaining true to your niche.
KEY TAKEAWAYS
- The Secret History of Hollywood Podcast is now Adam's main show but actually began as a spin-off for longer form content from his original Podcast. He also co-hosts two other Podcast shows so is very busy in the podcasting world!
- Adam has been creating podcast content for almost a decade but because of the sheer variety of podcasting Adam is now involved in, he never gets bored.
- A lot of people stumble on the concept of their podcast. The more generic the concept the actually more difficult it is. Being niche has been part of Adam’s success and this is seen time and time again across many different podcasts.
- There is no substitute for word of mouth. This is the best way to get your podcast out there, get people talking about it and most importantly get people listening.
- When Adam first started out he joined the group Podcast Pals, which was a group of podcasters that helped each other out, with feedback, listening, reviews and also being guests on each others shows. This collaboration and support network is still present today and they still support one another: a testament to the podcasting community which is one of the most supportive platforms out there, don't ever be afraid of reaching out.
- Once Adam’s audience of The Secret History of Hollywood Podcast got to a good number he decided to monetise, he did a big launch and since 2016 he has put more content out on his Patreon than he has his usual podcasts. It’s fantastic but a difficult balancing act as it’s a big commitment to your paying audience but you still need to do your usual free content too.
- Adam created tiers on Patreon to allow people to pick and choose the content they want and he attributes this selection and choice to some of it’s success. Ensuring his content is fresh, versatile and always engaging keeps his listeners coming back for more.
- Adam always creates unique artwork for each episode, he thinks it’s important to care about every episode you put out and that what can often be a podcasters downfall is that they let quality slip as time goes on.
- There’s a very fine line between not putting enough content out there and putting too much out there. Adam believes the sweet spot is 2 or 3 episodes a week maximum.
BEST MOMENTS
“If you niche down and people are looking for you and you’re good at what you do then you’ll find your audience”
“It’s kinda a curse and a blessing because you can’t really ever have a day off after you start doing Patreon”
“The quality and content itself then markets the rest of the show through word of mouth and suggestions”
ABOUT THE GUEST
Adam Roche
Experienced and successful podcaster with over a decade of experience in creating and producing Podcasts.
Website: www.secrethistoryofhollywood.com
Twitter: @moviehistories
Adam's Patreon: www.patreon.com/attaboysecret
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: [email protected]
Next Episode
How To Start A Podcast With No Audience
Have you thought about podcasting but worry that you have no audience? Listen in to this episode, where Kane tells you exactly how you can start a podcast with no audience, the steps you need to take and why starting from zero doesn’t necessarily mean that you won’t find success quickly.
KEY TAKEAWAYS
- Step 1: Focus on a niche. You want your content to be as specific as possible. Too many people cast the net too wide which makes their podcast a lot harder to be found organically.
- Step 2: You need to be consistent. The more episodes you have the more discoverable you are and your downloads will compound over time.
- Step 3: Highjack an already existing audience. Find people who are already in your niche, learn from them and collaborate with them.
BEST MOMENTS
“You can also scale your personal brand through the power of podcasting, even if you don’t have an audience yet”
“When you’re really specific, then certain keywords that you use will actually made it easier for you to be found”
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Ashley Morris & Thom Luter manage over 150 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand MBE & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 6 years.
CONTACT METHOD
Email: [email protected]
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