Podcast Outreach Messages | Getting Guests and Sponsors
04/04/24 • 17 min
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Kane and Ash share how you can get guests and sponsors for your podcast show. They talk about the proven ways to secure sponsorship deals and how to attract the right kind of guests to interview. Ash and Kane also reveal some of the common mistakes people make when approaching sponsors and guests and what you can do differently to get a better outcome!
KEY TAKEAWAYS
- You don’t need to give every bit of information in an initial email to a sponsor, focus instead on the bits of information that prove to them why they should be interested in sponsoring your show specifically.
- Will guests you want to stand out from the many podcast requests they get, what makes you and your show different, think about how to differentiate your communication to them.
- Just one or two notable guests are worth mentioning in an initial email, to incite interest, no one is expecting you to list every guest but recognisable names in your niche can be very helpful for signalling legitimacy.
- Watch your tone, formal is easily dismissed. It’s better to be personal and authentic in how you communicate.
- Guesting on other podcasts is an opportunity to share yourself, tell their audience what you can offer, your expertise and more
- When pitching to guests, talk about what you can offer them, and sell them the benefits of being interviewed by you.
BEST MOMENTS
"You’re not trying to sell it in an outreach email, what you’re trying to do is get someone interested so you can have a conversation”
“It’s a with or without you approach that works”
“People are really formal”
“Keep it short, give them a reason to ask a question”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Kane and Ash share how you can get guests and sponsors for your podcast show. They talk about the proven ways to secure sponsorship deals and how to attract the right kind of guests to interview. Ash and Kane also reveal some of the common mistakes people make when approaching sponsors and guests and what you can do differently to get a better outcome!
KEY TAKEAWAYS
- You don’t need to give every bit of information in an initial email to a sponsor, focus instead on the bits of information that prove to them why they should be interested in sponsoring your show specifically.
- Will guests you want to stand out from the many podcast requests they get, what makes you and your show different, think about how to differentiate your communication to them.
- Just one or two notable guests are worth mentioning in an initial email, to incite interest, no one is expecting you to list every guest but recognisable names in your niche can be very helpful for signalling legitimacy.
- Watch your tone, formal is easily dismissed. It’s better to be personal and authentic in how you communicate.
- Guesting on other podcasts is an opportunity to share yourself, tell their audience what you can offer, your expertise and more
- When pitching to guests, talk about what you can offer them, and sell them the benefits of being interviewed by you.
BEST MOMENTS
"You’re not trying to sell it in an outreach email, what you’re trying to do is get someone interested so you can have a conversation”
“It’s a with or without you approach that works”
“People are really formal”
“Keep it short, give them a reason to ask a question”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Previous Episode
Building a High Ticket Offer | The Best Way to Monetise a Podcast
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Listen in to this episode with Ash and Kane to discover how to build a high ticket offer for your audience. Whether you're a podcasting newbie or a seasoned pro, this episode is packed with actionable tips and tricks to help you monetise your show.
KEY TAKEAWAYS
- Reverse engineer your podcast niche to attract your ideal customers
- Leverage the intimate nature of podcasting to sell high-ticket items with ease
- Use your audience insights to create products they can't resist
- Give away your best stuff for free to showcase your value and expertise
- Create one core high-ticket offer that knocks your audience's socks off
- Infuse your products with your unique personality to boost sales
- Build your audience before launching to ensure your product is a hit
- Promote your offers authentically through natural conversations and client interviews
BEST MOMENTS
"Podcasting is one of the only mediums, cause it's long-form, that allows you to go straight into high ticket."
"What they will think is, wow, if this is what I'm getting for free, what will happen if I pay more? So, by giving away everything, they will always assume there's more. Always assume there's more."
"People love their podcast hosts. So, when you have a product, if it's something to do with you, you've got a way better chance."
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Next Episode
Personal Brand vs Business Brand | Are Business Brands Dying?
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane dive into the world of personal branding versus business branding. Discover why personal brands are thriving while business brands struggle to keep up in today's fast-paced digital landscape. Learn the secrets to building a successful brand that resonates with your audience and allows you to pivot seamlessly.
KEY TAKEAWAYS
- Personal brands outperform business brands in terms of followers, leads, income, and status in your space.
- Attaching a personal brand to a business can lead to massive success, as seen with examples like Elon Musk, Stephen Bartlett, and Hagley watches.
- Business brands need a distinct personality to succeed, using comedy, memes, and emotional storytelling to engage their audience.
- Personal brands allow flexibility and the ability to pivot to different niches while maintaining an engaged audience.
- Business brands worked well in the past, but new successful brands in recent years often have a strong personal brand attachment.
- High-ticket items are more likely to be purchased when associated with a personal brand, especially for services like training courses, agencies, and consultancies.
- Car influencers like CarWow and Doug DeMiro have more impact on consumer decisions than traditional car company advertising.
- Building a personal brand is crucial for securing sponsors, selling products, and establishing yourself as a leader in your industry.
BEST MOMENTS
"Business brands are dead. Nobody wants to buy from a nameless corporate entity."
"People buy into you. Your story, your message. And that is so powerful."
"If you're going to do a business brand, make it a business brand with a personality that's distinct and unique."
"Personal brand will always outperform business brand."
"Can you name a luxury brand that has become massive in the last five years that doesn't have a big personal brand attachment?"
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
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