How to Start a Podcast Video! Diary of a C.E.O. Producer Jack Sylvester (Steven Bartlett)
11/09/21 • 41 min
1 Listener
This week Kane talks to Jack Sylvester, the director and producer of Steven Bartlett’s ‘The Diary Of A CEO Podcast’, about what makes a great podcast, how he became the producer of one of the most successful and influential shows around, the challenges he’s faced along the way and the invaluable lessons every good producer should learn.
KEY TAKEAWAYS
- Podcast consumption is on the rise, mainly due to its convenience. People can listen and learn whilst performing other tasks.
- Never compromise when booking your guest. You only have so many voices you can add to your podcasting journey, so make sure each one is as valuable as possible.
- Investment is important, always look for ways to develop and grow your production quality. It’s a sure-fire way to attract and retain listeners.
- A great way to increase downloads is to create a series of promotional items that can be distributed on your own social channels and those of your guests.
BEST MOMENTS
‘Audio is such a practical way of consuming content’
‘Realise the value your guests can bring’
‘Make sure you’re hitting the quality and value you want your podcast to deliver’
‘You’ve got to make mistakes to get there’
VALUABLE RESOURCES
Jack Sylvester LinkedIn - https://uk.linkedin.com/in/jack-sylvester-659724a7
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
This week Kane talks to Jack Sylvester, the director and producer of Steven Bartlett’s ‘The Diary Of A CEO Podcast’, about what makes a great podcast, how he became the producer of one of the most successful and influential shows around, the challenges he’s faced along the way and the invaluable lessons every good producer should learn.
KEY TAKEAWAYS
- Podcast consumption is on the rise, mainly due to its convenience. People can listen and learn whilst performing other tasks.
- Never compromise when booking your guest. You only have so many voices you can add to your podcasting journey, so make sure each one is as valuable as possible.
- Investment is important, always look for ways to develop and grow your production quality. It’s a sure-fire way to attract and retain listeners.
- A great way to increase downloads is to create a series of promotional items that can be distributed on your own social channels and those of your guests.
BEST MOMENTS
‘Audio is such a practical way of consuming content’
‘Realise the value your guests can bring’
‘Make sure you’re hitting the quality and value you want your podcast to deliver’
‘You’ve got to make mistakes to get there’
VALUABLE RESOURCES
Jack Sylvester LinkedIn - https://uk.linkedin.com/in/jack-sylvester-659724a7
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
Previous Episode
Alex Chisnel- Start, Scale and Monetise through Building Consistency - Alex Chisnall
1 RecommendationsKane, Thom and Aaron have years of experience between them of helping hundreds of entrepreneurs and businesses start, scale and monetise their podcasts.
In this episode, Kane speaks with Alex Chisnall, a podcast agency owner and podcaster himself. Alex has always had a great passion for the audio space and podcasting and in this episode, they discuss his why, the importance of playing the long game with podcasting and his top tricks and tips to creating a successful and lasting podcast.
how to start a podcast
KEY TAKEAWAYS
- Alex started his own podcast (Screw It Just Do It) which lead to him running his own podcasting events before eventually creating and building his own podcast agency.
- Podcasting is an asset you own 100%. You can spend the same amount of effort and time on social media as podcasting but a podcast is all your own and will continue to work for you for a long time.
- Alex had just two downloads in his first week of his podcast. He is now in the top 10% of podcasts. He knows that the long game and consistency works and he helps other achieve this too.
- It’s important to launch with multiple episodes, as if people like your content they will want to ‘binge listen’ and if you only have one or two episodes they will then be directed to your competitors instead.
- Monetising your podcast isn’t just about ads and sponsorship but also a ‘trickle down’ effect, where podcasting can actually gain you clients for your business. You can also create premium content for your existing audience.
- Most podcast listeners are creatures of habit. Often, they align their listening with an already existing habit. This is one of the reasons consistency is so important.
- Those who are proactive in promoting their podcast rather than their business and create strong omnipresence will find they generate more clients via a podcasting funnel.
BEST MOMENTS
“It’s amazing that the audio space is exploding”
“People will binge-watch your stuff if they like it”
“If you make it personal, people will want to get behind you”
“Just bloody get your podcast out there”
“Our cheat-code for growth is repurpose that content, that’s what we love about podcasting”
VALUABLE RESOURCES
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
Next Episode
What To Expect - Podcasting in 2022, Predictions and News!
This week Thom and Aaron talk alongside successful podcast host, Colin Nottage, creator of the Interesting Health And Safety Podcast, about Thoms 2022 Predictions for podcasting!
The team discuss their predictions about innovations in the world of podcasting in 2022, and the trends you should be looking to expect, and how to plan for them.
KEY TAKEAWAYS
- Building an engaged following isn’t about huge numbers. It’s far better to niche down to a more nuanced and interested audience. The more connected you are to your audience, the more valuable your message becomes.
- The modern world, and the new methods of delivering content, mean that competition in the podcasting space is redundant. There is plenty of room for shows to exist in harmony, and no need to choose one above another.
- A decentralised social media experience, in which multiple channels can be used, means that you are never at the mercy of one channel and its codes. Putting too many eggs in one basket can lead to a loss of income should access be revoked.
- Always ensure that the nature of your content is evergreen. You need to produce content that will live beyond the current time, so that it can be used and discovered at any time.
- Ads can be a powerful way of monetising your show, but always work more effectively if your audience is engaged, and wants to hear about what you are recommending.
- The best way to attract guests is to know them well, appeal to them by proving how valuable they are, and explaining not just how they could impact your content, but how yours could benefit them.
BEST MOMENTS
‘We’ve had so much success on so many different levels’
'Podcasting has created life-changing opportunities’
‘Anyone who creates good content has got a legitimate chance of making a successful living – even a fortune!’
‘People are more likely to share or comment when they are emotional’
‘When it comes to ads, even with relatively meagre downloads you can make some serious money’
VALUABLE RESOURCES
ABOUT THE GUESTS
Colin Nottage
‘Making health and safety as important as everything else we do.’
This is the belief that Colin is passionate about and through his consultancy Influential Management Group (IMG) is able to spread into industry. Colin works at a strategic level with company owners and board members. He helps business leaders establish and achieve their health and safety ambitions.
He has developed a number of leading competency improvement programmes that are delivered across industry and his strengths are his ability to take a practical approach to problem-solving and being able to liaise at all levels within an organisation.
Colin also runs a company that vets contractors online and a network that develops and support H&S consultancies to become better businesses.
Colin chairs the Construction Dust Partnership, an industry collaboration directly involving many organisations, including the Health and Safety Executive.
He is a Post Graduate Tutor at Strathclyde University and a highly sought-after health and safety speaker and trainer. He has a Post Graduate Certificate in Safety and Risk management, an engineering degree and is a Chartered Member of the Institution of Occupational Safety and Health (IOSH).
The Interesting Health & Safety Podcast - https://podcasts.apple.com/vn/podcast/the-interesting-health-safety-podcast/id1467771449
Project Mollitiam - https://www.projectmollitiam.com
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
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