How to make a Podcast your Top of Funnel

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Join Ash and Kane as they break down how to create a podcast into your marketing and sales funnel. They talk about the different ways you can do this, what areas of content creation to focus on and also reveal time-saving hacks to help you make the most of your expertise and build your brand without draining your time.

KEY TAKEAWAYS

• Your content has to be good quality, it is a reflection of everything else you do.
• Successful clips from your podcast, particularly if you have video can be utilised for ads easily and cheaply.
• Repurposing your podcast content is a great way to save yourself time. This is quality content you have already created that you can utilise across your social media platforms.
• Anyone listening to your podcast is doing so very intentionally, it’s very different to any other social media consumption.
• A call to action on your podcast needs to account for less than 10%. This will make it more impactful and not frustrate your listeners.
• A podcast allows you to expand your expertise and showcase it to your audience. This lends itself more to selling a higher ticket item.

BEST MOMENTS

“You need good quality video, you need good quality audio”

“Though they are not as high-value listeners they might go top of funnel, they might do the opt in, the webinar, the e-book, whatever it may be”

“We get a lot of high ticket value through the podcast”

VALUABLE RESOURCES

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EPISODES TO CHECK OUT NEXT

Podcast Production - The Cost of the Wrong Choice

How to Launch a Number 1 Podcast - Part 1

ABOUT THE HOSTS

Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.

They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.

Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.

Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.

CONNECT & CONTACT

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