How to make a Podcast your Top of Funnel
05/13/24 • 19 min
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Join Ash and Kane as they break down how to create a podcast into your marketing and sales funnel. They talk about the different ways you can do this, what areas of content creation to focus on and also reveal time-saving hacks to help you make the most of your expertise and build your brand without draining your time.
KEY TAKEAWAYS
- Your content has to be good quality, it is a reflection of everything else you do.
- Successful clips from your podcast, particularly if you have video can be utilised for ads easily and cheaply.
- Repurposing your podcast content is a great way to save yourself time. This is quality content you have already created that you can utilise across your social media platforms.
- Anyone listening to your podcast is doing so very intentionally, it’s very different to any other social media consumption.
- A call to action on your podcast needs to account for less than 10%. This will make it more impactful and not frustrate your listeners.
- A podcast allows you to expand your expertise and showcase it to your audience. This lends itself more to selling a higher ticket item.
BEST MOMENTS
“You need good quality video, you need good quality audio”
“Though they are not as high-value listeners they might go top of funnel, they might do the opt in, the webinar, the e-book, whatever it may be”
“We get a lot of high ticket value through the podcast”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Join Ash and Kane as they break down how to create a podcast into your marketing and sales funnel. They talk about the different ways you can do this, what areas of content creation to focus on and also reveal time-saving hacks to help you make the most of your expertise and build your brand without draining your time.
KEY TAKEAWAYS
- Your content has to be good quality, it is a reflection of everything else you do.
- Successful clips from your podcast, particularly if you have video can be utilised for ads easily and cheaply.
- Repurposing your podcast content is a great way to save yourself time. This is quality content you have already created that you can utilise across your social media platforms.
- Anyone listening to your podcast is doing so very intentionally, it’s very different to any other social media consumption.
- A call to action on your podcast needs to account for less than 10%. This will make it more impactful and not frustrate your listeners.
- A podcast allows you to expand your expertise and showcase it to your audience. This lends itself more to selling a higher ticket item.
BEST MOMENTS
“You need good quality video, you need good quality audio”
“Though they are not as high-value listeners they might go top of funnel, they might do the opt in, the webinar, the e-book, whatever it may be”
“We get a lot of high ticket value through the podcast”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Previous Episode
A Change in our Podcast Opinions: Latest Trends and Strategies
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Inspired by the question “What was the last thing you changed your mind about?” Ash and Kane dive into the latest trends in podcasting and content creation, sharing valuable insights on what's working now. From the rise of casual podcast clips to focusing your energy on one social media platform, they offer practical advice for growing your brand. Join them as they discuss investing in studios, launching with fewer episodes, and the surprising truth about Spotify's dominance in the podcasting world.
KEY TAKEAWAYS
- Podcast clips featuring casual conversations are outperforming highly produced, direct-to-camera content on social media
- Invest 70% of your energy into creating the best possible podcast, and focus the remaining 30% on building a strong presence on one social platform
- Renting a professional studio for in-person interviews can greatly enhance your podcast's quality and appeal to high-profile guests
- Launching with four episodes instead of six can still lead to a successful podcast while avoiding negative impacts on your YouTube channel
- Spotify has surpassed Apple in terms of individual podcast listeners, despite Apple's higher download numbers due to auto-downloads
- A microphone is the modern-day equivalent of a lab coat or clipboard, instantly lending credibility to the speaker
- Engaging with your audience through comments, DMs, and behind-the-scenes content is crucial for building relationships and growing your personal brand
- Investing in post-production and professional editing should be a top priority for podcasters before considering paid advertising or guest payments
BEST MOMENTS
"A microphone is the new lab coat. If someone's walking around with a clipboard or something, if they had a clipboard and a lab coat, then you can get in anywhere."
"Instead of being okay on four platforms, I could be really good on one."
"Guests are way more likely to say yes when you've got a nice fancy studio, even if you're not that well known."
"We don't think it's necessary to do six [episodes at launch]. We do think four will suffice."
"Spotify is doing well, I guess. We haven't changed our mind on Spotify being shit though."
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Podcast Production - The Cost of the Wrong Choice
How to Launch a Number 1 Podcast - Part 1
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Next Episode
How to Never Give Up Podcasting
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
90% of podcasters give up podcasting in the first 20 episodes! So in this episode, Ash and Kane give tips to keep you motivated with your podcast including how to build a realistic approach and why outsourcing more time-consuming tasks can make a difference.
KEY TAKEAWAYS
- People give up mainly because they have started podcasting for the wrong reasons. If you have passion and have educated yourself about monetisation you are already ahead of the game.
- Outsourcing the difficult tasks, the ones you find boring or the time-consuming aspects of podcasting that are low value can help you keep your podcast going.
- Have a realistic approach to podcasting before you start.
- Approach your podcast like a business.
- It’s easy to get complacent when podcasting, you need to keep up momentum and passion so you don’t stagnate.
- Burnout can happen, it’s better to start smaller and then stretch yourself if you then find you have more capability and time.
BEST MOMENTS
“It’s not easy, it can be a bit of a time-suck”
“Outsource the difficult tasks”
“You wouldn’t just give a business a go for a couple of months, people need to approach podcasting like a business”
“If you’re expecting results instantly it might not happen”
“It’s so much better to start with less than you think you’re capable of doing than it is to stretch yourself as you can build it up”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
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