How To get in Podcast Charts (Analytics & Consumption explained)
11/30/21 • 44 min
1 Listener
As a podcaster, if you fully understand your listeners, you can produce better and more valuable content for them. Charts, Analytics and Consumption Data are all key ways you can develop a deeper understanding of your listeners and enable you to make data-driven, educated decisions regarding your podcast.
Join Thom and Kane in this episode to find out more about the technical background to podcasting and how gaining a true understanding of this can be invaluable in creating a podcast that is worthwhile, charts highly and stands the test of time.
KEY TAKEAWAYS
- When you are setting up your podcast you must pick both a category and subcategory. The Apple Podcast App has a very dominant position in podcasting so most other podcast apps have taken cues from the way they have set up categories. It’s important spend time analysing the right category as this will affect where and how you chart.
- In any sub category, you are probably not competing with more than a few hundred people and even those people are probably not taking podcasting seriously. You can have the ability to really dominate your subcategory in terms of charting.
- Having a co-ordinated plan when you launch your podcast and when each episode is released, means you can ensure your downloads/subscribers happen in a shorter time frame as this will help you chart higher. You want to push all your downloads to the smallest window possible to give yourself the best chance to chart.
- Figure out who your ideal listener is and find them. If you can offer something to them to channel them to review, download and subscribe when you launch your podcast this will aid you in charting, especially if you chose a less competitive category/subcategory. You can then use charting to prove your success and help you land better guests for future episodes.
- You aren’t a slave to an algorithm in podcasting, it is completely designed to get you into the charts.
- A subscriber/follow is someone who has gone to your show and effectively turned on notifications to be told when you upload new episodes and it also shows you in their personal feed.
- Consumption data allows you to make educated data driven decisions on formatting, content and gives an in-depth understanding on who and how listeners are consuming your podcast.
BEST MOMENTS
“In any given subcategory, you’re probably only competing with a few dozen to a few hundred people realistically to be able to chart”
“ You want to push all your downloads to the smallest window possible to give yourself the best chance to chart”
“Even a small indie podcast can chart really well because of how the charts are set up”
“You can’t assume one size fits all will work for you, for your content and for your audience”
“It will serve you better if you have shorter episodes”
“Understanding your analytics is vital so that you do create the content that is worthwhile”
VALUABLE RESOURCES
https://chartable.com
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
As a podcaster, if you fully understand your listeners, you can produce better and more valuable content for them. Charts, Analytics and Consumption Data are all key ways you can develop a deeper understanding of your listeners and enable you to make data-driven, educated decisions regarding your podcast.
Join Thom and Kane in this episode to find out more about the technical background to podcasting and how gaining a true understanding of this can be invaluable in creating a podcast that is worthwhile, charts highly and stands the test of time.
KEY TAKEAWAYS
- When you are setting up your podcast you must pick both a category and subcategory. The Apple Podcast App has a very dominant position in podcasting so most other podcast apps have taken cues from the way they have set up categories. It’s important spend time analysing the right category as this will affect where and how you chart.
- In any sub category, you are probably not competing with more than a few hundred people and even those people are probably not taking podcasting seriously. You can have the ability to really dominate your subcategory in terms of charting.
- Having a co-ordinated plan when you launch your podcast and when each episode is released, means you can ensure your downloads/subscribers happen in a shorter time frame as this will help you chart higher. You want to push all your downloads to the smallest window possible to give yourself the best chance to chart.
- Figure out who your ideal listener is and find them. If you can offer something to them to channel them to review, download and subscribe when you launch your podcast this will aid you in charting, especially if you chose a less competitive category/subcategory. You can then use charting to prove your success and help you land better guests for future episodes.
- You aren’t a slave to an algorithm in podcasting, it is completely designed to get you into the charts.
- A subscriber/follow is someone who has gone to your show and effectively turned on notifications to be told when you upload new episodes and it also shows you in their personal feed.
- Consumption data allows you to make educated data driven decisions on formatting, content and gives an in-depth understanding on who and how listeners are consuming your podcast.
BEST MOMENTS
“In any given subcategory, you’re probably only competing with a few dozen to a few hundred people realistically to be able to chart”
“ You want to push all your downloads to the smallest window possible to give yourself the best chance to chart”
“Even a small indie podcast can chart really well because of how the charts are set up”
“You can’t assume one size fits all will work for you, for your content and for your audience”
“It will serve you better if you have shorter episodes”
“Understanding your analytics is vital so that you do create the content that is worthwhile”
VALUABLE RESOURCES
https://chartable.com
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
Previous Episode
Rob Moore Podcast Masterclass - Disruptors Podcast Special
This week Kane talks to podcasting legend, Rob Moore, creator of one of the UK’s most successful business podcasts, The Disruptive Entrepreneur, as well as the highly influential Money podcast.
Rob delivers a true masterclass about the power of podcasting, how it can serve your brand and your business, how to monetise your podcast, why consistency matters, and how to leverage your content in order to maximise your reach.
KEY TAKEAWAYS
- Many use different social media channels in order to build their brand and grow their reach, but many forget that podcasting is a viable, powerful channel in itself.
- Monetisation happens in many different ways. Ads and sponsorships are the most visible route to monetisation, but revenue is also accrued through brand-building, and engaging and connecting with an audience that wish to know you better.
- Consistency is the key to engagement. The best of the best know that in today’s world of constant content a structured release schedule can keep you visible and relevant.
- With collaboration, the more you do, the more your reach increases by infiltrating the audiences of others. As your audience grows, you can tap into the larger audiences of more successful hosts, and continue to grow exponentially.
BEST MOMENTS
‘No one seems to be using podcasting nearly enough’
‘Creating content is a way to express the repressed’
‘Having that commitment to go out every week is like having a personal trainer’
‘When you interview guests, you get connected with really amazing people’
VALUABLE RESOURCES
ABOUT THE GUEST
Rob Moore
Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “The Disruptive Entrepreneur”
“If you don't risk anything, you risk everything”
Rob’s official website: https://robmoore.com/
Facebook: https://www.facebook.com/robmooreprogressive/?ref=br_rs
LinkedIn: https://uk.linkedin.com/in/robmoore1979
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
Next Episode
"Keep It Simple" Jim ‘Mr Jim’ Jacobs (Niches, Technology & Analytics)
Jim is an inspirational podcaster, but probably not for the reasons you immediately think of. An ‘ordinary man’ who demonstrates that having a niche doesn’t hold you back in the podcasting world. His podcast is all about bedtime stories and became successful completely by accident, he didn’t initially set out to become a podcaster at all!
Kane talks to Jim about why he began his podcast Kids Short Stories in the first place, why it has been so successful, the evolution of the technology he has used and what his plans are for his future in podcasting.
KEY TAKEAWAYS
- Jim’s podcast, Kids Short Stories, started off to fill in a need for Jim’s own family. He was travelling a lot for work but still wanted the ability to tell his unique and creative bedtime stories to his children whilst he was away, so he created a podcast just for them.
- After a little while he realised that other people were listening. He asked his wife if he had shared the podcast and she hadn’t, these were organic listeners.
- The reviews started coming in and listeners began asking for stories for their children, this helped with the shareability and ‘virality’ of the podcast. Everyone wanted their child’s story to be told.
- Jim didn’t aim to ‘create’ a podcast with a following, for the first year he literally recorded on his phone in his car. After a year, he invested in a Shure Mic for simplicity and portability. This demonstrates that you don’t need ‘all of the gear’ to get started, just begin and get perfect later.
- Kids consume a lot of content, they have a lot of free time!
- The analytics surrounding podcasting is the same as something such as YouTube or Blogs. It’s just a different medium.
- To start with, Jim focused solely on his reviews, the only way to communicate with him was by leaving him a 5* review helping tremendously with the growth of the podcast.
- Think about your content and how consumable it is. Jim’s advice is to do shorter pieces of content, you want your listener to listen to your whole episode, not many people have time to listen to something 1hour + long. If you have a long interview for example, you can break this down into more specific yet smaller bits of content.
- I Heart Radio have partnered with Jim, he will soon be releasing 15 episodes a week with them. They will own and look after the advertising on the podcast.
- Jim has created a separate RSS feed so that those who want to pay for the episodes to be ad-free can which is a brilliant monetisation tool.
- In a battle against screen time, podcasting presents a unique opportunity. It provides screen-less entertainment for children, something Jim is keen to talk about with parents.
BEST MOMENTS
“There’s plenty of technology today that is on your phone that exceeds the bar of the minimum expectations of the consumer”
“I feel like I stumbled into this but when I look back I see that there a lot of things that are intentional”
“I had zero influence online before this show”
“I believe that more content is better, so I’d rather get it all out there”
“If I could go back, I’d tell myself, story every day, go, it would have been even more awesome”
“If you really want to be a podcaster, if you really want to put out content, what’s the easiest way for me to do that now? What do I have right now to get it started? Keep it simple”
VALUABLE RESOURCES
ABOUT THE GUEST
Jim Jacobs
https://kidsshortstories.com/about
https://heymrjim.com/
ABOUT THE HOSTS
Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.
CONTACT METHOD
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