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The Podcasters Podcast - Alex Chisnel- Start, Scale and Monetise through Building Consistency - Alex Chisnall
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Alex Chisnel- Start, Scale and Monetise through Building Consistency - Alex Chisnall

11/03/21 • 37 min

1 Listener

The Podcasters Podcast

Kane, Thom and Aaron have years of experience between them of helping hundreds of entrepreneurs and businesses start, scale and monetise their podcasts.

In this episode, Kane speaks with Alex Chisnall, a podcast agency owner and podcaster himself. Alex has always had a great passion for the audio space and podcasting and in this episode, they discuss his why, the importance of playing the long game with podcasting and his top tricks and tips to creating a successful and lasting podcast.

how to start a podcast

KEY TAKEAWAYS

  • Alex started his own podcast (Screw It Just Do It) which lead to him running his own podcasting events before eventually creating and building his own podcast agency.
  • Podcasting is an asset you own 100%. You can spend the same amount of effort and time on social media as podcasting but a podcast is all your own and will continue to work for you for a long time.
  • Alex had just two downloads in his first week of his podcast. He is now in the top 10% of podcasts. He knows that the long game and consistency works and he helps other achieve this too.
  • It’s important to launch with multiple episodes, as if people like your content they will want to ‘binge listen’ and if you only have one or two episodes they will then be directed to your competitors instead.
  • Monetising your podcast isn’t just about ads and sponsorship but also a ‘trickle down’ effect, where podcasting can actually gain you clients for your business. You can also create premium content for your existing audience.
  • Most podcast listeners are creatures of habit. Often, they align their listening with an already existing habit. This is one of the reasons consistency is so important.
  • Those who are proactive in promoting their podcast rather than their business and create strong omnipresence will find they generate more clients via a podcasting funnel.

BEST MOMENTS

“It’s amazing that the audio space is exploding”

“People will binge-watch your stuff if they like it”

“If you make it personal, people will want to get behind you”

“Just bloody get your podcast out there”

“Our cheat-code for growth is repurpose that content, that’s what we love about podcasting”

VALUABLE RESOURCES

WebsiteInstagram

ABOUT THE HOSTS

Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.

CONTACT METHOD

WebsiteInstagram
Email

plus icon
bookmark

Kane, Thom and Aaron have years of experience between them of helping hundreds of entrepreneurs and businesses start, scale and monetise their podcasts.

In this episode, Kane speaks with Alex Chisnall, a podcast agency owner and podcaster himself. Alex has always had a great passion for the audio space and podcasting and in this episode, they discuss his why, the importance of playing the long game with podcasting and his top tricks and tips to creating a successful and lasting podcast.

how to start a podcast

KEY TAKEAWAYS

  • Alex started his own podcast (Screw It Just Do It) which lead to him running his own podcasting events before eventually creating and building his own podcast agency.
  • Podcasting is an asset you own 100%. You can spend the same amount of effort and time on social media as podcasting but a podcast is all your own and will continue to work for you for a long time.
  • Alex had just two downloads in his first week of his podcast. He is now in the top 10% of podcasts. He knows that the long game and consistency works and he helps other achieve this too.
  • It’s important to launch with multiple episodes, as if people like your content they will want to ‘binge listen’ and if you only have one or two episodes they will then be directed to your competitors instead.
  • Monetising your podcast isn’t just about ads and sponsorship but also a ‘trickle down’ effect, where podcasting can actually gain you clients for your business. You can also create premium content for your existing audience.
  • Most podcast listeners are creatures of habit. Often, they align their listening with an already existing habit. This is one of the reasons consistency is so important.
  • Those who are proactive in promoting their podcast rather than their business and create strong omnipresence will find they generate more clients via a podcasting funnel.

BEST MOMENTS

“It’s amazing that the audio space is exploding”

“People will binge-watch your stuff if they like it”

“If you make it personal, people will want to get behind you”

“Just bloody get your podcast out there”

“Our cheat-code for growth is repurpose that content, that’s what we love about podcasting”

VALUABLE RESOURCES

WebsiteInstagram

ABOUT THE HOSTS

Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.

CONTACT METHOD

WebsiteInstagram
Email

Previous Episode

undefined - How to Start a Podcast- What Mic do I use?

How to Start a Podcast- What Mic do I use?

Kane, Thom and Aaron have years of experience between them of helping hundreds of entrepreneurs and businesses start, scale and monetise their podcasts. On this episode they discuss the various setups you can use to record your podcast, from full studio setups to small, portable equipment and which they have found are the best quality for cost.

They also demonstrate all the dos and don’ts of microphone technique, room set up, and even what you should be wearing and how you should wear your hair while recording!

How to Start a Podcast- what kit? what mic?
KEY TAKEAWAYS

  • Don’t stick to one way of doing remote interviews. We recommend cleanfeed, but there are other browser-based recording apps like zencastr and riverside.fm or you can use Skype or Zoom. Be flexible, if your guest doesn’t know how to use Zoom, for example, use something they do know how to use it’ll make them more comfortable.
  • There are multiple set ups you can use to record from a full studio setup to a portable rig that you can set up anywhere. The Zoom H1N is a great portable audio device that comes with a lavalier microphone that you clip onto your shirt. It’s basically a really good quality Dictaphone. If you’re recording out and about using this, make sure you use a pop shield to reduce wind noise.
  • Dynamic microphones like the Behringer XM8500 are robust and durable, condenser microphones like the Behringer C1 are very sensitive to movements and electronic noise. These are all XLR microphones, not USB.
  • The Zoom PodTrak P4 is a compact, affordable, portable recorder unit that makes it really easy to capture audio and can record audio direct from a phone as well as USB mics and plugs into your PC via a USB and becomes, essentially, a USB microphone on your PC. It also splits the audio streams from separate mics/devices so they don’t interfere with each other, hopefully making editing easier.
  • Boom are stands are better than tripod desk stands as they can be moved closer to you depending on whether you stand or sit far away from your desk. Moving the mic as close to your face as you can helps to reduce background sound and keep audio quality high.
  • Make sure you’re recording in a quiet room with lots of soft furnishing to break up the sound, rather than a kitchen or bathroom which has a lot of reflective, hard surfaces. You can even record from under the cover on your bed or sofa cushions. However, if you’re recording from a location and want some background sound to add atmosphere, go for it, but acknowledge it and set the scene but make sure your voice is being picked up more loudly than the background sound.

BEST MOMENTS

‘You definitely need a pair of headphones, no matter how good quality, because you won’t be able to monitor the quality of your recording otherwise.’

‘As long as you’re close and present while using a Behringer C1 it won’t pick up background noise.’

‘You’ll never need a 3-metre-long XLR cable, 1-1.5m is more than enough. And you get what you pay for, so don’t buy cheap.’

‘Rhode NT1 and Blue Yeti are good, but more expensive than they should be. Samson Q2U USB/XLR mics are better value.’

‘The Double Ds: Distance and Direction are key to audio quality. Keep close to the mic and talk into the microphone, not into the side or the top.’

VALUABLE RESOURCES

Website
Instagram

ABOUT THE HOSTS

Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.

CONTACT METHOD

Website
Instagram
Email

Next Episode

undefined - How to Start a Podcast Video! Diary of a C.E.O. Producer Jack Sylvester (Steven Bartlett)

How to Start a Podcast Video! Diary of a C.E.O. Producer Jack Sylvester (Steven Bartlett)

1 Recommendations

This week Kane talks to Jack Sylvester, the director and producer of Steven Bartlett’s ‘The Diary Of A CEO Podcast’, about what makes a great podcast, how he became the producer of one of the most successful and influential shows around, the challenges he’s faced along the way and the invaluable lessons every good producer should learn.

KEY TAKEAWAYS

  • Podcast consumption is on the rise, mainly due to its convenience. People can listen and learn whilst performing other tasks.
  • Never compromise when booking your guest. You only have so many voices you can add to your podcasting journey, so make sure each one is as valuable as possible.
  • Investment is important, always look for ways to develop and grow your production quality. It’s a sure-fire way to attract and retain listeners.
  • A great way to increase downloads is to create a series of promotional items that can be distributed on your own social channels and those of your guests.

BEST MOMENTS

‘Audio is such a practical way of consuming content’

‘Realise the value your guests can bring’

‘Make sure you’re hitting the quality and value you want your podcast to deliver’

‘You’ve got to make mistakes to get there’

VALUABLE RESOURCES

Jack Sylvester LinkedIn - https://uk.linkedin.com/in/jack-sylvester-659724a7

WebsiteInstagram

ABOUT THE HOSTS

Kane Baron, Thom Luter & Aaron Nelson manage over 100 live podcasts Including Rob Moore, Kevin Clifton, Shaa Wasmand & more.
Helping Entrepreneurs Launch, Scale & Monetise their podcast for over 7 years.

CONTACT METHOD

WebsiteInstagramEmail

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