6 Figure Motorhome Podcast | Becoming the Face of a Niche with Motorhome Matt
10/15/24 • 53 min
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane speak to Podcaster and YouTuber Motorhome Matt, who has over a million downloads across 150 episodes! Matt shares what made him begin podcasting in the first place, why he has had so much success in his niche and the many monetisation opportunities it has given him, from speaking at events to partnerships.
KEY TAKEAWAYS
- Matt's podcast started as a marketing tool for his leisure shop but has evolved into a significant revenue stream and brand building platform.
- The Motorhome Matt Approved Directory, a curated list of endorsed products and services, has become a good income source for the podcast.
- Authenticity and thoroughly vetting sponsors before endorsing them is essential if you want to maintain audience trust.
- Creating the podcast has given Matt various monetisation opportunities, from speaking engagements to media partnerships, and potential mainstream media opportunities.
- Matt's focus on serving the consumer and providing valuable content is what he believes has contributed to the podcast's success and loyalty among listeners.
- The podcast's success has positively impacted Matt's other businesses too, including his shop, motorhome hire, and storage services.
- Matt's strategy of planning content well in advance and batching recordings helps maintain consistency in publishing weekly episodes.
- The podcast's niche focus has allowed it to become a dominant voice in the motorhome industry, with little direct competition!
BEST MOMENTS
" I listen every week, I have probably consumed most of your content.”
“I joke that he was grooming me into how to do a podcast”!
“What’s weird is we have no competition in our niche.”
"I hate YouTube adverts. I hate waiting for that skip button and our audience hate it too. All of the other YouTubers in our industry are monetising and people with 50 plus thousand, a hundred thousand subscribers are scraping an income out of it."
"Building a retail business that has a bricks and mortar shop. So real shop and online post pandemic. I'm what a stupid idea, I thought let's do it. What could go wrong?"
"We're really focused on getting our industry into the mainstream in a positive light. We deserve to be, and getting a really informative spokesperson that can share what's going on behind the scenes of our industry"
EPISODE RESOURCES
https://podcasts.apple.com/gb/podcast/motorhome-matt/id1599553308
https://www.youtube.com/MotorhomeMatt
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane speak to Podcaster and YouTuber Motorhome Matt, who has over a million downloads across 150 episodes! Matt shares what made him begin podcasting in the first place, why he has had so much success in his niche and the many monetisation opportunities it has given him, from speaking at events to partnerships.
KEY TAKEAWAYS
- Matt's podcast started as a marketing tool for his leisure shop but has evolved into a significant revenue stream and brand building platform.
- The Motorhome Matt Approved Directory, a curated list of endorsed products and services, has become a good income source for the podcast.
- Authenticity and thoroughly vetting sponsors before endorsing them is essential if you want to maintain audience trust.
- Creating the podcast has given Matt various monetisation opportunities, from speaking engagements to media partnerships, and potential mainstream media opportunities.
- Matt's focus on serving the consumer and providing valuable content is what he believes has contributed to the podcast's success and loyalty among listeners.
- The podcast's success has positively impacted Matt's other businesses too, including his shop, motorhome hire, and storage services.
- Matt's strategy of planning content well in advance and batching recordings helps maintain consistency in publishing weekly episodes.
- The podcast's niche focus has allowed it to become a dominant voice in the motorhome industry, with little direct competition!
BEST MOMENTS
" I listen every week, I have probably consumed most of your content.”
“I joke that he was grooming me into how to do a podcast”!
“What’s weird is we have no competition in our niche.”
"I hate YouTube adverts. I hate waiting for that skip button and our audience hate it too. All of the other YouTubers in our industry are monetising and people with 50 plus thousand, a hundred thousand subscribers are scraping an income out of it."
"Building a retail business that has a bricks and mortar shop. So real shop and online post pandemic. I'm what a stupid idea, I thought let's do it. What could go wrong?"
"We're really focused on getting our industry into the mainstream in a positive light. We deserve to be, and getting a really informative spokesperson that can share what's going on behind the scenes of our industry"
EPISODE RESOURCES
https://podcasts.apple.com/gb/podcast/motorhome-matt/id1599553308
https://www.youtube.com/MotorhomeMatt
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Previous Episode
Get Your Launch Episodes Right | Your First 10 Episodes in 10 Minutes
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Ash and Kane talk about your first ten podcast episodes in just ten minutes! They share why it’s important to record 10 episodes before launch, how to get the right amount of variety in your content, how to choose your first interview and what you need to showcase as a new podcast host in these first 10 episodes.
KEY TAKEAWAYS
- Having 6 episodes to launch with means that people will start to listen and stay, from day 1.
- If you record 10 episodes before launch, you then have the remaining four episodes to keep you ahead of schedule or to create a bank of episodes.
- You get better the more you record, your episode 10 will sound better than episode 1, so when launching, upload in reverse order so that people are hearing your best episode first.
- Keep your very first episode more generic for your audience.
- Include at least one interview in your first 10 episodes, try and showcase some variety.
- If you have the opportunity to interview your best guest in one of your first episodes, then do it, don’t put it off to a later episode.
BEST MOMENTS
"Release 6 (episodes) on day one, that makes you feel less new"
" You’ll be so much better in episode 10 than 1, there’s probably a bigger difference between episodes 1 and 10 than 10 and 100”
“Get at least one interview in”
VALUABLE RESOURCES
https://omny.fm/shows/the-podcaster-s-podcast/how-to-launch-a-number-1-podcast-part-1
https://omny.fm/shows/the-podcaster-s-podcast/046-how-to-launch-a-number-1-podcast-part-2
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Kane Baron & Ashley Morris run the UK's first and largest Podcast Agency, Progressive Media.
They specialise in planning, launching, and Growing Podcasts that Generate Leads, Revenue and Business opportunities as well as helping Experts and Entrepreneurs improve Credibility and Positioning within their niche to Scale their Personal Brand and Business.
Kane and Ashley manage over 100 Podcasters every week Including Rob Moore, Kevin Clifton and Dapper Laughs. They have supported hundreds of Podcasts in generating tens of Millions in combined Revenue.
Progressive Media have provided Production, Marketing and Consultancy services to help creators Launch, Scale & Monetise their Podcast for over 7 years.
CONNECT & CONTACT
Email: [email protected]
Next Episode
How to get Great Guests on Your Podcast with Celebrity Talent Booker Katie Lyons
Try Riverside free now: https://creators.riverside.fm/PodcastersPodcast & Use code: Podcast15 for an exclusive 15% off.
Katie Lyons, a celebrity talent booker, joins Ash and Kane in this episode. She talks to Ash and Kane about her approach to booking guests, sharing her successful strategies including why approaching guests directly never works! Listen in to learn how to get a good name on your show even if you don’t have a big budget and how you can give yourself an edge over your competitors when booking celebrities for your podcast show.
KEY TAKEAWAYS
- Katie has worked for indie broadcasters and the likes of the BBC producing everything from festival programming to breakfast shows and now she books top names for podcasts including Tom Hardy, Sir David Jason and even Steven Spielberg!
- COVID effectively stopped TV and in between homeschooling, Katie recognised the market for booking podcasts and this is when she began matching celebrities to podcasts.
- Katie’s network which she has built over the years is one of her most valuable assets.
- Persistence, looking for an ‘in’ with celebs and selling the benefits to them is a way to give yourself an edge over competitors.
- When approaching podcasters, Katie always asks for their wishlist of celebrity guests as a good starting point but she advises hosts to be realistic.
- Research is key, every big celebrity has a multitude of people working with them, so knowing who to go to is essential.
- If you are paying for a celebrity, ensure you create a proper contract with them, think about things like collaborations, social media posting etc!
- If a celebrity wants to promote something you are more likely to get discounted rates, sometimes there won’t be a charge at all.
- Even though Katie gets a lot of inbound leads, she still does a lot of outreach, to get the right celebrities for the right podcasts and vice versa.
BEST MOMENTS
" I always ask a producer for their wish list”
“Even if you know the talent there’s no point going to them directly because they’ll still need to speak to their agent”
“You’ve got to know the right person to go to”
“I’ve found such a niche, it’s going really well”
VALUABLE RESOURCES
EPISODES TO CHECK OUT NEXT
Comparing Podcast Production Options | using AI?
Building a High Ticket Offer | The Best Way to Monetise a Podcast
ABOUT THE HOSTS
Ashley Morris (Podcast Consultant) and Kane Baron (Public Speaker) help independent podcasters launch, grow and monetise a podcast. They run the UK’s largest podcast agency for independent creators, Progressive Media. Progressive Media take care of all things production, copywriting, design and video for podcasters round the globe.They have also recently launched Pod Partnerships, a new venture created to connect established podcasters with valuable audiences and innovative brands to create and manage win-win sponsorship campaigns.
CONNECT & CONTACT
Email: [email protected]
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