Easy Ways to Refresh Your Content Calendar | Ep. 130

09/02/20 • 19 min

1 Listener

The Personal Branding Podcast - Brands On Brands

This week, we're talking about super easy ways to fill your content calendar all year.

If you're anything like me, you’re always looking for new ways to keep the ideas coming. Creating content is not easy. In fact, creating content can be really hard. One of the hardest things is coming up with ideas. It's easy to lose motivation when you don't have a consistent flow of ideas.

But your audience is counting on you to be consistent. The reason they tune in each week is that they expect you to deliver more new content, so you need to create great habits to keep that content flowing.

Highlights:

What habits you should develop
How to dive deeper into previous content
Find out what people are asking about
Zoom in on your niche
Repost your best content

Quotes:

"Your audience is counting on you to be consistent. The reason they tune in each week is because they expect you to deliver more new content, so you need to create great habits to keep that content flowing."

"Looking backward is a great way to create things forward."

"Niche content is about depth instead of breadth."

"Don't make your audience find the diamond in the rough. Share your diamonds with them right from the start."

"What do your listeners get from a mashup? They get several industry leaders’ opinions on one topic all in one place. And they didn't even have to listen to all those episodes to figure it out. You brought it to them. That's the power of a mashup."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

This week, we're talking about super easy ways to fill your content calendar all year.

Highlights:

What habits you should develop
How to dive deeper into previous content
Find out what people are asking about
Zoom in on your niche
Repost your best content

Quotes:

"Looking backward is a great way to create things forward."

"Niche content is about depth instead of breadth."

"Don't make your audience find the diamond in the rough. Share your diamonds with them right from the start."

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Previous Episode

TikTok Tactics with Collin Castrina | Ep. 129

TikTok is the place to be if you're looking for organic growth. There are more watchers than creators on the platform right now, which means your content can be seen by more people.

Collin was able to quickly jump from zero to over 4 million views and over 350,000 followers. If you want to hear how he did that, keep listening because there are nuances to this. It isn't just getting lucky. You actually have to figure out what the strategy is going to be that you can apply to your business.

Highlights from the episode:

Why you should consider TikTok
What to create
TikTok strategy tips
Collin's personal TikTok journey
How to test what works for you
How to repurpose TikTok content
How to establish your authority on the platform

Quotes:

"Number one, I would definitely find out what you would enjoy posting about every single day. What do you want to be known for? If one of your videos went viral, would you be able to do it again?"

"You need to catch attention because if you don't catch attention, people are scrolling so fast and they want the dopamine hit so much that if you don't get their attention fast enough, they're just going to scroll."

"If you're new, I would post three to five times a day. One a day is fine because if we set huge goals and we don't meet them, we usually just give up. So make sure that you're actually meeting what you want to do."

"For anyone listening, this gives you a reason to get started right now. Your life can change. You can get 10,000 followers in a week if you really push and found something that works."

"It's not like any other platform where you really have to build something up. It takes one video for you to be very successful in the platform and blow up."

"You have to test until you find what is gaining traction for you. Don't give up because one content strategy didn't work."

Guest Links:

Collin's Instagram, TikTok, and Twitter

TikTok Blueprint

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!

Next Episode

Grow Your Facebook Group with Dana Malstaff | Ep. 131

Discover why leading a community is so important with Dana Malstaff of Boss Mom, a 50,000+ person Facebook group. Building a community around your business is important not only for revenue but also for your entrepreneurial soul!

How do you build a Facebook group that is alive and being nurtured, where the community is leading the conversation and is active in a good way? If you're building your first community, how do you get started and where do you find people to join your Facebook group? What do you post to keep people engaged? That's what we talk about today.

HIGHLIGHTS FROM THE EPISODE:

Why building a Facebook group is effective
The challenges of groups and community
How to set intentions for the community
Steps to create your Facebook group
Best practices for opt-ins

QUOTES:

"It does take a little bit more mental strength, I think, to be a leader, but I would challenge anybody who wants to be the CEO of a company should try to be able to run a community."

"A community is a way to help us create a business that loves us back and makes us feel all valuable. I think we should not discount how much of our emotions and our brain drives our ability to be productive."

"There is always opportunity for failure and disruption. If we see those as opportunities, then growing a community and growing your business will always feel fruitful because it's like a growing pain that helps you get better and helps you get taller, proverbial, taller, you know?"

"I don't care if you have two thousand or a hundred thousand people on your list. If the two thousand people are the right people, it's always better than a hundred thousand right now."

GUEST LINKS

Dana's website: boss-mom.com

Facebook group: BossMomDana

MORE ADVICE AND INTERVIEWS

If you’d like my full plan for how to build your content marketing strategy, check out my free Content Marketing Starter Guide.

And here are some more of my most popular thought leader interviews!

Don’t want to miss the next thought leader interview? Subscribe to the free B-team Insider Newsletter! And don’t forget to leave a rating and review on iTunes.

Talk soon!