049: SaaS Ecosystem Strategy with Anne McClelland, VP of XaaS Channel Optimization Research at TSIA

05/03/21 • 36 min

Join host Adam Michalski as he interviews Anne McClelland, VP of XaaS Channel Optimization Research at TSIA.

Anne and Adam discuss SaaS ecosystem strategies and best practices from Anne's experience working at industry leaders like IBM, Microsoft, Red Hat, & Cisco.

Topics Covered:

What are best practices for SaaS companies looking to maximize go-to-market benefits of partners
What are the big trends that are happening in the channel ecosystem
How the channel has evolved as SaaS has become more prolific
What are the major pitfalls you need to avoid in your ecosystem as you grow your partner program
Where Anne sees the future of B2B partnerships heading

Partner with TSIA:

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

Join host Adam Michalski as he interviews Anne McClelland, VP of XaaS Channel Optimization Research at TSIA.

Anne and Adam discuss SaaS ecosystem strategies and best practices from Anne's experience working at industry leaders like IBM, Microsoft, Red Hat, & Cisco.

Topics Covered:

What are best practices for SaaS companies looking to maximize go-to-market benefits of partners
What are the big trends that are happening in the channel ecosystem
How the channel has evolved as SaaS has become more prolific
What are the major pitfalls you need to avoid in your ecosystem as you grow your partner program
Where Anne sees the future of B2B partnerships heading

Partner with TSIA:

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

Previous Episode

048: Microsoft's Partner Program with Dan Rippey, Director of Partner Programs & Experiences at Microsoft

Join host Adam Michalski as he interviews Dan Rippey, Director of Partner Programs & Experiences at Microsoft.

Dan and Adam discuss how Microsoft runs their best-in-class partner program and lessons learned.

Topics Covered:

How Microsoft structures their partner program
What are the main KPIs Microsoft focuses on to manage their partner program
What are the most common mistakes to avoid for folks looking to scale their partner program
What's next for the Microsoft Partner Program
Where Dan sees the future of B2B partnerships heading

Partner with Microsoft:

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

Next Episode

050: Startup Ecosystem Partnerships with Brad Bowery, BD at Zendesk for Startups

Join host Adam Michalski as he interviews Brad Bowery, Business Development & Strategic Partnerships at Zendesk for Startups.

Brad and Adam discuss best practices for building a partner program specifically focused around Startups, VCs, Accelerators, and Universities.

Topics Covered:

What are best practices for companies building partner programs for the Startup Ecosystem
How do Startup Ecosystems Partner Programs differ from traditional partner programs
How to avoid major pitfalls in building for startups - what not to do if you want to succeed
What are the key things Brad has done at Zendesk for Startups to succeed
Where Brad sees the future of B2B partnerships heading

Partner with Zendesk:

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].