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The Partnered Podcast

The Partnered Podcast

Adam Michalski

Subscribe to learn best practices on how to close more deals with your partner ecosystem network from the world's best SaaS leaders. Learn about the intersection of sales, partnerships, ecosystems, & ecosystem-led growth (ELG). ***Sponsored by Crossbeam.com, the world's first and most powerful partner ecosystem platform trusted by more than 13,000 technology companies. Crossbeam acts as a data escrow service that finds overlapping accounts with your partners while keeping the rest of your data private and secure.***
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Top 10 The Partnered Podcast Episodes

Goodpods has curated a list of the 10 best The Partnered Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to The Partnered Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite The Partnered Podcast episode by adding your comments to the episode page.

Join host Adam Michalski as he interviews Anne McClelland, VP of XaaS Channel Optimization Research at TSIA.

Anne and Adam discuss SaaS ecosystem strategies and best practices from Anne's experience working at industry leaders like IBM, Microsoft, Red Hat, & Cisco.

Topics Covered:

  • What are best practices for SaaS companies looking to maximize go-to-market benefits of partners
  • What are the big trends that are happening in the channel ecosystem
  • How the channel has evolved as SaaS has become more prolific
  • What are the major pitfalls you need to avoid in your ecosystem as you grow your partner program
  • Where Anne sees the future of B2B partnerships heading

Partner with TSIA:

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

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Join host Adam Michalski with Tori Barlow on the Allbound Partner Channel Podcast.

Adam and Tori discuss where to invest in your channel tech stack and how to bring attribution to the forefront of your channel strategy.

Topics Covered:

  • The new emerging world of ecosystem technology
  • What challenges are partnership leaders facing today
  • Why are companies adopting ecosystem as a go-to-market strategy at a rapid pace
  • What are the best practices to keep top of mind when building out partnership teams
  • Where Adam sees the future of B2B agency partnerships heading

Partner with Allbound:

Partnership Jobs:

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

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The Partnered Podcast - 068: Partnership Career Development with Somrat Niyogi
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09/13/21 • 28 min

Join host Adam Michalski as he interviews Somrat Niyogi, previously Head of Business Development at Gusto, and recently just took on a new role as Head of Business for Gusto’s embedded products.

Somrat and Adam cover a bunch of topics include the similarity between enterprise sales deal making and partnerships, what makes a good partnership professional, and how Somrat thinks about building and running partnerships.

Topics Covered:

  • What makes a good partnership professional
  • How is enterprise deal making and partnerships similar
  • What does career development look like for a partnership professional
  • How partnerships really get done - who has influence, who has authority, etc.
  • Where Somrat sees the future of B2B agency partnerships heading

Partner with Gusto:

Partnership Jobs:

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

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Join host Adam Michalski as he interviews Dustin Clinard, VP of Strategic Partnerships at Betterworks. Dustin shares his learnings on building out partner programs from scratch - what to do, and what not to do.

Topics Covered:

  • What processes Dustin took from his engineering background to help in partnerships
  • Why it's critical to get aligned internally before setting out to build your partner program
  • How to set up your partner program for scale after first iterating and testing
  • Why you should focus on the quick wins in the beginning and have a roadmap as you scale
  • Tactical advice on how to avoid time sucks that could derail your partner program

Partner with Bettworks

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

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The Partnered Podcast - Partner Programs w/ Nick Salzman
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05/02/22 • 28 min

Join host Adam Michalski as he interviews Nick Salzman, Head of Partnerships at OneSignal. They discuss how Nick is building OneSignal’s Partnership Program from scratch using data-driven methodologies.

Topics Covered:

  • Nick’s Path to Partnerships
  • Structuring a Partner Program
  • Finding the Right Partners
  • Encouraging “Partner Touches” Throughout the Sales Process
  • The Partnership PLG (Product Lead Growth) Motion

Partner with OneSignal:

Sponsors:

Subscribe at www.partneredpodcast.com.

Interested in joining the podcast? Reach out to [email protected].

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The Partnered Podcast - Delivering for your Clients w/ Molly O'Connell
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07/25/22 • 25 min

Join host Adam Michalski as he interviews Molly O'Connell, Director of Strategic Partnerships at Ceros. They discuss how to deliver for your clients and internal teams to grow your Partnership Channel.

Topics Covered:

  • Molly’s Journey to Partnerships
  • Scaling a Partnership Program from One to Seven
  • When To Look for Integrations
  • Getting Buy-In from Executives and the Product Team
  • The Pitfalls of Selling Internally

Partner with Ceros:

Sponsors:

Subscribe at www.partneredpodcast.com.

Interested in joining the podcast? Reach out to [email protected].

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The Partnered Podcast - Cultivating Successful Partnerships w/ Justin Zimmerman
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08/08/22 • 30 min

Join host Adam Michalski as he interviews Justin Zimmerman, SaaS Partnership Consultant at PartnerPlaybooks.com. They discuss how to cultivate successful partnerships across companies through active management.

Topics Covered:

  • Justin’s Journey to Partnerships
  • Customer-centric View of Partnerships
  • The Customer Success Engineer Mindset
  • Why Integrations =/= Partnerships
  • Justin’s “Open Office Hours”

Partner with Justin:

Sponsors:

Subscribe at www.partneredpodcast.com.

Interested in joining the podcast? Reach out to

[email protected].

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The Partnered Podcast - The Partnership Universe w/ Sarah Wang & Bob Moore
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10/03/22 • 29 min

Join Sarah Wang (General Partner at Andreessen Horowitz) & Bob Moore (Co-Founder and CEO at Crossbeam) discussing “just about everything in the realm of the Partnerships Universe, the market, and beyond.”

Topics Covered:

  • Shifts in the Markets
  • Partnership Inflection Points
  • Technology vs. Channel Partnerships
  • The Rise of the Partnership Professional
  • The API Economy
  • Getting the Ear of the CEO

Partner with Andreessen Horowitz & Crossbeam:

Sponsors:

Subscribe at www.partneredpodcast.com.

Interested in joining the podcast? Reach out to [email protected].

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Join host Adam Michalski as he interviews Drew Quinlan, VP of Strategic Alliances at RingCentral. Drews shares his learnings from over 20 years of diverse and global experience within the technology and SaaS sectors.

Listen as we discuss Drew's experience building strong partner and alliance relationships while being recognized for expertise in leading Alliances Management teams in the delivery of solutions across key areas that include Analytics, Security, Big Data, and Digital Experience in both Cloud and On-Premise environments.

Topics Covered:

  • How Drew thinks about educating executive teams on why partnerships are important
  • Why it's crucial to understand the ecosystem you play in to drive the most value
  • What frameworks Drew has learned from the Association of Strategic Alliance Professionals
  • What Drew learned from his time at major ecosystems like Salesforce & Oracle
  • Tactical advice on KPIs and what metrics Drew tracks when measuring success

Partner with Monday

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

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The Partnered Podcast - 002: Eric Stein • Head of Partnerships @ Branch.io
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06/08/20 • 30 min

Summary:

Join host Adam Michalski as he interviews Eric Stein, Head of Partnerships at Branch.io. Eric offers some great insights given his background at Epsilon, Google, Bessemer, and Doubleclick.

Topics Covered:

  • Eric's background and breadth of experience across multiple leading digital companies
  • How to think about architecting your partner program for both short & long term success
  • The benefits co-selling can have with both smaller partner orgs and larger partner orgs
  • Best practices for utilizing partnerships for expediting your go-to-market teams sales
  • Why ecosystems are becoming more predominant due to the API economy

Partner with mParticle:

Sponsors:

Subscribe at www.partneredpodcast.com.
Interested in joining the podcast? Reach out to [email protected].

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FAQ

How many episodes does The Partnered Podcast have?

The Partnered Podcast currently has 138 episodes available.

What topics does The Partnered Podcast cover?

The podcast is about Cloud, Enterprise, Saas, Software, Podcasts, Technology, Business Development, Sales, Business and Careers.

What is the most popular episode on The Partnered Podcast?

The episode title '018: Dustin Clinard • VP of Strategic Partnerships at Betterworks' is the most popular.

What is the average episode length on The Partnered Podcast?

The average episode length on The Partnered Podcast is 30 minutes.

How often are episodes of The Partnered Podcast released?

Episodes of The Partnered Podcast are typically released every 7 days.

When was the first episode of The Partnered Podcast?

The first episode of The Partnered Podcast was released on May 23, 2020.

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