290: Reviewing the Most Important Google Ads Topics From 2021 and Looking Forward to 2022
12/20/21 • 62 min
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Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022. (4:44) Match type changes/conversion tracking
(19:26) Search terms with zero clicks
(25:13) Sunsetting expanded text ads
(35:27) Image extensions
(40:34) YouTube/audiences & more placements
(45:48) Conversion goals
(46:57) Performance max campaigns
(48:48) The state of Google
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First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf
Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Jason Rothman - https://rothmanppc.com/
Chris Schaeffer - https://www.chrisschaeffer.com/
Show Notes:
As 2021 comes to an end, we're discussing the biggest focuses for each of us over the past year with the changes to match type, conversion tracking, and expanded text ads. We also share our thoughts on the current state of Google and what we expect in 2022. (4:44) Match type changes/conversion tracking
(19:26) Search terms with zero clicks
(25:13) Sunsetting expanded text ads
(35:27) Image extensions
(40:34) YouTube/audiences & more placements
(45:48) Conversion goals
(46:57) Performance max campaigns
(48:48) The state of Google
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf
Previous Episode
289: How to Trust Your Instincts with Google Ads
Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
Even if you're not a Google Ads expert, your insight is valuable to running a successful campaign. The industry pushes ways of doing things, but you as the business owner/employee know your business. In this episode, we're talking about how to trust your instincts and communicate with your agency. They need to listen to you.
(3:41) Intro to topic
(7:59) Work backward from your goals
Why are you running ads? Remarketing, sales, leads? Work backward. Trust your instinct. Help your agency. Guide them, not the other way around.
(8:43) Keywords
“Google Ads manager keywords” tend to be too high funnel. You focus on problems your customers have. Use the keyword planner, Google searches, and old search terms data to mine for ideas.
(15:45) Landing page vs website
The agency delivered a generic landing page. Your customers want info that will help them. Trust your instinct, just make your site a little more trackable.
(19:08) Ad copy
Dynamic keyword insertion is the worst of the worst agency idea versus copy you know will do great with your customers.
(24:56) Conversion tracking
Agencies try to stuff conversions. Trust your instinct.
(30:08) Time
How long will it take to know if the agency strategy is working? Trust your instinct and fire them if they’re not listening to you. Good Google ads managers listen.
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIUgNPfromf
Next Episode
291: What Worked Awesome in Google Ads This Year
Please support our sponsors because they make the show possible!
Get Opteo for free for two months - https://opteo.com/psp
Chris Schaeffer - https://www.chrisschaeffer.com/
Jason Rothman - https://rothmanppc.com/
Show Notes:
A lot changed about how we use Google Ads in 2021, so in our final episode of the year, we're reviewing what strategies worked best for us, discussing some details of winning campaigns, and sharing our biggest concern for 2022.
(7:21) Being fluent in “funnel” language
(18:22) Using conversion values and the conversion value/cost column
(27:39) Impression absolute top percentage and impression top percentage
(33:53) The breakdown of Jason's "perfect" account
(46:35) Our biggest concern for 2022 - responsive ad headline usage
We need your help! Please help us grow the show:
If you don't mind, please leave us a rating and review where you listen to podcasts and share the show with friends because it helps us grow the show and create more content.
Send us your questions here - https://paidsearchpodcast.com/contact-us/
Subscribe on YouTube - https://www.youtube.com/c/ThePaidSearchPodcast
First 100 Episodes - https://paidsearchpodcast.com/archive/
Adventures by A Himitsu https://soundcloud.com/a-himitsu
Creative Commons — Attribution 3.0 Unported— CC BY 3.0
Free Download / Stream: http://bit.ly/2Pj0MtT
Music released by Argofox https://youtu.be/8BXNwnxaVQE
Music promoted by Audio Library https://youtu.be/MkNeIU
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