3 Steps to take your service based business to success | Ep 144

You have to know your audience and you must get your messaging right. Think about your customer avatar, we know the demographics, everyone knows that, but what you really care about are the psychographics. After we have created your customer avatar we need to find out what your CPL, CPA, and LTV are. This allows you to make decisions that are appropriate for your business.
Content creation + Automation. Those who make the most content are not the most effective, but those who make the most effective content consistently are the most effective. Messaging is hard, but when you figure it out, everything becomes clearer. This is the stage of your business where you are going to need to get out of your comfort zone and create videos. We will discuss the three types of content you need to create and how they work. This stage is also the automation stage, if you do the same tasks over and over again and it can be automated, you should. Time is one of the biggest things holding you back from scaling.
Numbers; you need to know your numbers. If you don’t know how many leads are coming in, it’s going to be hard for you to find out how to scale. In the same vein, if one area of your business is driving 90% of the revenue, you need to know that.

If you are interested in using the Leads Accelerator system in your business, you can schedule a free strategy session here: https://apply.bitbranding.co/

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The rise of stories; What you need to know | Ep 143

What are stories? In short, for most platforms they are 15 second, slice of life style videos that disappear after 24 hours. We can all thank Snapchat for the introduction and IG for the explosion.

Stories have blown up! We now are seeing stories on YouTube and LinkedIn. It’s also voted as one of the top three places people are watching videos online!
73% of marketers uploaded 2 or more marketing videos to YouTube in the last month
72% of marketers post branded content to Facebook Stories once a week or more
Audiences want brand Stories to be useful, easy, and authentic
Go make your own story on your favorite platform if you haven’t. Share them with us @bitbranding on FB and Instagram

Stories are no longer a secondary format, a lot of people on Instagram go to stories and enjoy those more than they do the posts. Quick tip: Using IG stories actually helps you get more engagement on your posts.

Whether you are a veteran or novice when it comes to stories, we can all agree that they are going to stick around and are only growing in popularity, so it only makes sense for you, as a business, to adopt the feature.

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5 Steps to a successful TikTok marketing strategy | Ep 145

Being first is always better...

When it comes to marketing, being first to a platform allows so many advantages that you wouldn’t have if you came later. Imagine being on Instagram and building an audience in 2010 vs 2020.

The same thing is possible if you adopt a platform like TikTok now vs when it becomes even more saturated over the next few years.

Before you jump on the platform, though, make sure you have a strategy. Even if that strategy is to explore, make sure you are tracking the metrics you deem necessary to stick around or not.

Identify your goals; target number of video views per video, conversion rate, etc.
Probably the most important, is your audience on TikTok? It’s amazing to be first to market, but not if your audience isn’t there yet. This is a highly debated stance, but if you need to make money, there are a lot of ways to do it and it doesn’t have to be on TikTok if you don’t want it to be.
Post valuable content, and if it makes sense and is on brand for you, find a way to be fun. There are a lot of trends that start on TikTok, if your brand can benefit, take advantage. Participate in challenges, duets, and as the platform develops, any other ways that people are using the platform. Remember, TikTok created features for a reason, you should use them all if possible.
Use the right hashtags - TikTok hashtags are absolutely useful and people search this way, but more importantly, TikTok uses this to help spread your message.
Create content that matches your audience and track those results. Any successful campaign must have numbers. It doesn't’ have to always be sales or eyes on videos, but you need to now audit your results with your current goals and see if you need to be doing more or less with the current strategy.

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