Ep.017 - Increasing membership numbers by closing cart with Lisa Breitenfeldt
01/20/20 • 33 min
"I only had 220 members and it had been open 4 years ....in just 7 days I had over 300 members"
Lisa Breitenfeldt is the President and CEO of Cache Advance. Her geocaching name is Lookout Lisa. Lisa has been geocaching since 2002, with over 200 hides and now over 11K finds. She is past president (2 years) of the Inland Empire Chapter of the Washington State Geocaching Association (WSGA).
Lisa created and designed Dr. B's Cache Repair Kits in 2005 as a fun project to fill up her spare time (when she's not out caching!) and to help promote responsible caching. This launched Cache Advance and she's never looked back.
In 2015 the Cache Crates, a monthly subscription box for geocaching, was launched. Applying what she's learned at Tribe and Connect, Lisa did a relaunch and closed the cart of the Cache Crates in October 2019. This brought in 83 new members, bringing us to over 300 members.
An insightful conversation about the world of geocaching and how closing cart increased Lisa’s membership.
We discuss:
- What is Geocaching
- Birth of the Cache Crate subscription
- Effect of Cache Crates on business
- Deciding to close membership and move to exclusivity
- Building a buzz
- Next steps for Cache Crate
- Utilizing Email lists
- Memberships & creating community
- Pokemon vs Geocaching
Want to connect with Lisa Breitenfeldt?
Website: www.cachecrate.com and www.cachingleague.com
--
Want a simple step-by-step process to plan and execute your launch?
Download "Your 90 Day Launch Plan Essentials"
"The 90 Launch Plan Essentials is really fantastic! I will be using this again and again! The launch process can often seem really hectic and crazy, but Ken breaks it down into simple and easy manageable steps with goals and deadlines so you can get your desired results. I highly recommend Ken and his program!" - Nick Bonitatibus
If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard.
Don't forget to subscribe to the podcast to receive notifications of new episodes.
Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode
Hosted on Acast. See acast.com/privacy for more information.
"I only had 220 members and it had been open 4 years ....in just 7 days I had over 300 members"
Lisa Breitenfeldt is the President and CEO of Cache Advance. Her geocaching name is Lookout Lisa. Lisa has been geocaching since 2002, with over 200 hides and now over 11K finds. She is past president (2 years) of the Inland Empire Chapter of the Washington State Geocaching Association (WSGA).
Lisa created and designed Dr. B's Cache Repair Kits in 2005 as a fun project to fill up her spare time (when she's not out caching!) and to help promote responsible caching. This launched Cache Advance and she's never looked back.
In 2015 the Cache Crates, a monthly subscription box for geocaching, was launched. Applying what she's learned at Tribe and Connect, Lisa did a relaunch and closed the cart of the Cache Crates in October 2019. This brought in 83 new members, bringing us to over 300 members.
An insightful conversation about the world of geocaching and how closing cart increased Lisa’s membership.
We discuss:
- What is Geocaching
- Birth of the Cache Crate subscription
- Effect of Cache Crates on business
- Deciding to close membership and move to exclusivity
- Building a buzz
- Next steps for Cache Crate
- Utilizing Email lists
- Memberships & creating community
- Pokemon vs Geocaching
Want to connect with Lisa Breitenfeldt?
Website: www.cachecrate.com and www.cachingleague.com
--
Want a simple step-by-step process to plan and execute your launch?
Download "Your 90 Day Launch Plan Essentials"
"The 90 Launch Plan Essentials is really fantastic! I will be using this again and again! The launch process can often seem really hectic and crazy, but Ken breaks it down into simple and easy manageable steps with goals and deadlines so you can get your desired results. I highly recommend Ken and his program!" - Nick Bonitatibus
If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard.
Don't forget to subscribe to the podcast to receive notifications of new episodes.
Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode
Hosted on Acast. See acast.com/privacy for more information.
Previous Episode
Ep.016 - How to Reduce Stress around Launch Time with Suzanne Jeffreys
“Our two best tools are our bodies and our minds, so we’ve got to nourish them"
Suzanne Jeffreys, Founder of CEO Wellness, teaches overwhelmed entrepreneurial women to relax, recharge & rebalance for less stress and more success.
As a business owner, teacher, wellness & fitness professional, wife, mom of three, stepmom of four, grandmother of seven, Suzanne knows how chaotic life can be! Over 25 years has she developed her signature "CEO Wellness" process, to empower even the busiest women how to nourish their bodies and minds in just a few minutes a day. With a master’s degree in the Science of Education, as a Black Sash Tai Chi Instructor and Certified Nutrition Therapist & Fitness Professional, she has served thousands of people with her work, and would be honored to be a part of your wellness journey.
An informative episode capturing the key elements needed to reduce stress during a launch.
We discuss:
- Origins of Tai Chi
- Benefits of Tai Chi
- Birth of a membership
- Launch takeaways
- Breathing techniques
- Relaxation techniques
- Fitting relaxation into everyday routine
- CEO Wellness
- Being the best versions of ourselves
- Managing stress
- Being realistic & simple
- Suzanne’s 5-day Challenge
Want to connect with Suzanne Jeffreys?
Website: http://www.suzannejeffreys.com/
--
Want a simple step-by-step process to plan and execute your launch?
Download "Your 90 Day Launch Plan Essentials"
"The 90 Launch Plan Essentials is really fantastic! I will be using this again and again! The launch process can often seem really hectic and crazy, but Ken breaks it down into simple and easy manageable steps with goals and deadlines so you can get your desired results. I highly recommend Ken and his program!" - Nick Bonitatibus
If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard.
Don't forget to subscribe to the podcast to receive notifications of new episodes.
Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode
Hosted on Acast. See acast.com/privacy for more information.
Next Episode
Ep.018 - How to Create the Dream Client Avatar with Andy Ryan
"The clients that were successful were the ones who knew who they were talking to"
Andy Ryan has been in the on-line marketing space for 8 years and has worked on many launches as a coach, consultant and actually doing the "work" for them! His passion and what drives everything he does is FREEDOM!
Not only does he want freedom for his own family, he wants it for yours too. Whether it's financial freedom or freedom to be where you want, doing what you want, when you want... he is all about it!
If you are yet to create your client avatar then this episode is for you!
We discuss:
- Having a growth mindset when looking at competitors
- Recognizing your worth
- Developing the perfect client avatar
- The magic of manifesting the right people into your life
- Profiling and tailoring your offerings
- Importance of analyzing & relaunching after a Beta
BONUS - Download Andy Ryan's Dream Client Avatar Workbook
Want to connect with Andy Ryan?
Website: www.andyandserena.com
--
Want a simple step-by-step process to plan and execute your launch?
Download "Your 90 Day Launch Plan Essentials"
"The 90 Launch Plan Essentials is really fantastic! I will be using this again and again! The launch process can often seem really hectic and crazy, but Ken breaks it down into simple and easy manageable steps with goals and deadlines so you can get your desired results. I highly recommend Ken and his program!" - Nick Bonitatibus
If you enjoy this episode and it inspired you in some way, I’d love to hear about it and know your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram Stories and tag me @kenwestgaard.
Don't forget to subscribe to the podcast to receive notifications of new episodes.
Haven’t left a review yet? All you have to do is go to https://kenwestgaard.com/podcast, and thanks for your support of this show!
Hey, before we get started with today’s episode, I just wanted to quickly let you know that if you DM me the word AUDIT on Instagram (that’s @kenwestgaard), we’ll do a quick 15-minute audit of your launch. And by the end of the audit, you’ll know exactly where to put your focus in order to grow and scale your next launch. So like I said, DM me the word AUDIT on IG. And I’ll talk to you soon.
Support the showWant to discover The 3 Key Steps To More Sales With Your Launches?!
Watch my FREE training right here: https://kenwestgaard.com/launchcode
Hosted on Acast. See acast.com/privacy for more information.
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